Breakfast Cereal Market in the US

Breakfast cereal is made from processed grains, such as wheat, rice and oats, and may incorporate fruits. It is available in both cold and hot formats that can be either consumed dry or with milk or cream products, water, yogurt, and fruits. The US is the largest market for breakfast cereals globally as the concept of cereals originated in the US. Cereals are consumed by 97 percent of the families in the US, which signifies the penetration level of the product.

Apart from the usual breakfast cereals, there are any natural and organic cereal brands available in the market in the US, which are gaining popularity. Covered in this Report This report covers the present scenario and the growth prospects of the Breakfast Cereal market in the US for the period 2014-2018. To calculate the market size, the report considers revenue generated from the retail sales of various products under breakfast cereals. This report covers revenue generated by the RET Cereals segment including Family RET Cereals, Children’s RET Cereals, and the Hot Cereals segment.

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Further, the Ready-to-eat segment has been categorized on the basis of demography, and the basis of the sugar content present in the RET cereals. Key Regions US Key Vendors General Mills Kellogg PepsiCo Post Holdings Ltd. Other Prominent Vendors Back to Nature Foods Barber’s Bob’s Red Mill Natural Foods Food For Life Baking Golden Temple Of Oregon McKee Foods MOM Brands The Hahn Celestial Group Dud’s Granola US Mills Whitebait Food Breakfast Cereal Market in the US By Dispassionateness Key Market Driver Increase in Health-conscious Population For a full, detailed list, view our report.

Key Market Challenge Decline in Birth Rates Key Market Trend Increase in Demand from Hispanic Population Key Questions Answered in this Report What will the market size be in 2018 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors? For more insights, view our Breakfast Cereal Market in the US 2014-2018 report.