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Marketing Material vs. Press Releases

This past Friday one of my consistent clients came to me with a new copywriting project.  She wanted me to write a press release with a hard sell of the benefits of her particular service. She made a common mistake: she assumed that a press release would be written and used the same way as marketing material.  This is simply not the case, and yet plenty of people confuse press releases with ...

Giving Your Copy A Face Lift

It’s unavoidable.  Eventually your marketing copy will get old, showing signs of aging that are as frightening as that first gray hair or laugh line.  It’ll wrinkle and sag where it used to be fresh and crisp; it will become outdated, no longer reflecting the true essence of your business. While I don’t necessarily condone a massive cosmetic overhaul of the human body, I do highly recommend a ...