Current Market Conditions Competitive Analysis

The Baby Soother electric car eat will automatically strap the baby in. When baby starts crying during the drive the motions censors will give them their pacifier or bottle that has been pre loaded. It also has a feature that will let you know when the baby needs to be changed with a beeping sound or vibration of the remote. The Baby Tech has been tested on babies weighing 5 pounds to 35 pounds. This product Is safe and comfortable for all Infants. We plan to start selling our product out of Wall-Mart only until demand increase and then explore other opportunities.

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Sam Walton is the founder of Wall-Mart and was Ron in the city of Kingfisher Oklahoma in 1918. When Walton moved to Newport, Arkansas he gains retail experience that help him to open his first variety store. In 1 962 In the city of Rogers, Arkansas Sam opens his first Walt-Mart store at the age 44 years old. Providing lower prices to his customers, Walt-Mart exceed the expectations of Sam and especially his competitors that his plan of providing lower prices will work. In 1970 Walt-Mart went public as a company and because of the good sales; the company could expand with new locations.

Sam always believes that providing owe prices and offering an excellence service will make customers to return to his store. Walt-Mart continues to grow and in 2000 Wall-Mart had 3,989 store employing 1. 1 million associates. Last year in 2012 Wall-Mart is celebrating its 50 anniversary and the company already has more than 10,000 stores worldwide In 27 countries. Wall-Mart employs about 2. 2 million associates and in actuality Wall-Mart contributes to several organizations to and donates money to some organizations to end hunger in the United States. Electric car seat is the new product being offered out in all

Walt-Mart stores. Our target Is parents with babies because all infants need a car seat. The product being offered Is the Baby soother electric car seat with a control so that parents can control every movement of the electric car seat. The car seat needs to meet all qualifications as the other brands like Grace, Choice, and Britain, which are the top brand competitors. Providing the necessary safety requirement as the top brand sellers, this will help the Baby Soother electric car seat to be at the high level where consumers may want to buy this product for its uniqueness.

The product OFF product in order to make a profit at Wall-Mart. The product should not go higher than the top competitors so that consumers can afford the electric baby car seat. The electric car seat may have a supply depending on how Wall-Mart and the company set the final price for its customers, Depending on the price; the customers may demand this product base on their possibilities. The car seat may have an equilibrium price in comparison to the other car seat that Wall-Mart also carried. Our product has an affordable price, our product demand will increase. Our top competitors like Grace,

Choice, and Britain will create their own electric car seat but by that time our car seat will be ATA high demand depending on working our prices for our customers. Our biggest customers will be parents with babies that need a car seat with high standards of safety with extra help from the parents. The parents will have control over every movement of the electric car seat with a remote control, and this will allow parents to continue driving when the baby needed some assistance instead of pulling over. As our company thrives to push our product, the Electronic Car Seat, there are arioso issues as well as opportunities that we have encountered.

First let us look at the issues. One of the issues that concern us is electronic failures. Electronic failures are those things that can cause danger of convenience to the parent or the child. For instance, water damage will short out the circuit board that installed in the bottom of the seat therefore causing malfunction by getting shocked or the chair becomes in operable. Also the baby cup/bottle holder can malfunction to the degree where it can injury the child and the parent. The handle can also malfunction to the point here it does not hold the bottle or cup and it can also not grab the bottle at all.

A great concern of the company executives are the strap having glitches where it will come a loose or stay fastened. In case of this breakdown we have decided to install a manual button on the side of the car seat to insure that the strap can come a loose. The opportunities that afford us are enormous! This is the first product on the market and since this is a technology society, it will create excitement in our culture. The purpose of this product is to provide a more convenient product for parents to help n transporting the child from place to place in a safe manner.

The car can be operated while the parent is driving the by the car seat remote control. The parent can feed the child (pre-packed bottle place in the cup/bottle holder), play music on the side of the seat and have an electronic swing come from the top of the car seat to calm and soothe the baby down. Another opportunity is to partner with other companies whose ideas and concepts will champion those ideas that we have to make a great product. As of now we have no competitors however if this product soar o the capability that we are hoping, the opportunities can be limitless.

We believe the long term profitability can create Jobs, scholarship opportunities, communities support, and a chance to go global. To stay relevant we must be creative and stay abreast to the technology that is in society today without losing our foundational structure in why the product was created. The law of diminishing marginal productivity comes in to play with the demand of the product. We are going to be wise and put off a certain amount to the community to see if this is a product that is The cost structure is based upon today’s economy. The market on babe car seats is between $60 and $250.

Baby Tech price for the Baby Soother will start at $129. 99 for the first six months. If the demand of the Baby Soother increases after the six month period, we plan to mark the price up by 20% which will bring the price to about $155. 99. The Baby Soother will have a cap price of $170. 99 and will never be sold at a higher price. Factors affecting variable costs, including productivity and others that change the supply of and demand for labor we consider some of the background to the theory of supply in markets by considering the concepts of production and radioactivity and how they relate to the costs that all businesses must face.

Production refers to the output of goods and services produced by businesses within a market. This production creates the supply that allows our needs and wants to be satisfied. To simplify the idea of the production function, economists create a number of time periods for analysis. The short run is a period of time when there is at least one fixed factor input. This is usually the capital input such as plant and machinery and the stock of buildings and technology. In the short run, the output of a business expands when more variable factors of production (e. G. Labor, raw materials and components) are employed.

Factors affecting fixed costs in the long run, all of the factors of production can change giving a business the opportunity to increase the scale of its operations. A business may grow by adding extra labor and capital to the production process and introducing new technology into their operations. The long run is when all factors of production are variable there are no fixed factors. When producing a good or service for a market. Every business faces costs and these must e recouped from selling goods and services at different prices if a business is to make a profit from its activities.

In the short run a firm will have fixed and variable costs of production. Total cost is made up of fixed costs and variable costs production rises, a business will face higher total variable costs because it needs to purchase extra resources to achieve an expansion of supply. Examples of variable costs for a business include the costs of raw materials, labor costs and other consumables and components used directly in the production process. We can illustrate the greater he total volume of units produced, the lower will be the fixed cost per unit as the fixed costs are spread over a higher number of units.

This is one reason why mass- production can bring down significantly the unit costs for consumers – because the fixed costs are being reduced continuously as output expands. In conclusion Baby Techs Baby Soother is safe and comfortable. It has been tested on babies weighing 5 pounds to 35 pounds. Our target consumers will be new parents because all infants need a car seat and all parents know how annoying it is to hear a crying baby or to pep having to pull over to soother their infant baby.