Customer’s Cycle of Involvement

Cycle of involvement – involvement of customer with the product and defining the requirements of the product. It Involves requirements, occultation, usage, maintenance and retirement When we talk about the requirements of the product, the customer is looking for what is suitable for him. The company must be able to attain what the customer is looking for and to match their expectations. For example cars, the customer will define what are they looking for and hopefully the seller of the car will be able to meet the standards or the expectations of the customer.

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Some customers are well off when they see that the company was able to get the right spot for them. Acquisition involves the process of acquiring and purchasing the product that the customer wants. The customer here wants to see if the product that they want is available right there and then so that there will be no hassle for them to go back If the product Is not yet available. In occultation of cars, well, It takes time for the customer to have it in their own hands because there is also shipment involved.

Most f the customers are willing to wait for their product to arrive because cars are not that easy to be transported. Customers also want to see If the usage of the product will FLT them time and time again. It Is where the product Is being tested If It will guarantee maximum satisfaction the time the customer uses It. It Is also a measure for the customer how well the product will FLT them and how would be operated without the necessary help coming form the suppliers.

Most likely, car owners manage to handle simple robbers and know how to use because maybe in the past, they have purchased or acquired cars. It is in the decision of the customer whether they will be having the same brand or new one for trial. The maintenance of the car Is very Important for the customers primarily because they want their money to be just as equal or lower than the performance of the car. They want to have maximum return of investment when they acquire a certain product and so maintenance must be also available instantly for customers.

For cars, there are service bays available for the customers when they have encountered problems In the course of usage. They can Immediately call the company and tell what problems have occurred and the company will send representatives to get the car and put it on the service bay for treatment. Insurance is what the customer wants when they acquire a product. Lastly, the disposition of the product of the retirement phase of customer involvement that needs proper attention. It Is not easy to dispose products in an

Instant because It may harm and destroy the environment and nature. Most anymore efficient and productive in their business or life. Such a problem when it comes to cars because of their size and the viability of the place of disposition. There are a lot of cars nowadays and it is a problem where to put them. In order to minimize the dumping activity, the customers must be able to have proper maintenance of the car so that the life of the product will take long and it will also help the environment.