The strategic directions of Housel can be ascertained from the company’s violin and mission. Hoist is a national retail brand that is satisfying the home makers’ needs by providing them unique, wide variety of quality homeward products with an easy payment procedure.
The mission of the company asserts that the organization is planning to move awards enlargement of its business by ensuring its presence in all the major cities of Australian market by the year 2020. The basic focus of the company is on three parameters: Quality, unique Items and Selection In this post modern era every organization should direct their marketing strategies In way that the strategic goals could be achieved smoothly and efficiently. Strategic direction is a course of action that leads to the attainment of the set goals of a company.
It is also the vision of the company that is necessary for success in giving erection for employees to follow in order to achieve set goals. Setting strategic direction involves finding a target direction and committing to get there. It begins with developing a clear vision for a company thereby increasing its competitive advantage. Mission and vision of a firm Mission is what the firm is, whereas vision is a forward-looking view of what the organization wants to become. Mission statement may include a vision, business definition and values and/or statements about an organization’s purpose. Get;By 020,Housel will have a significant retail presence In home wares in every Australian capital city ;Startling with 15 stores In the Great Brisbane area and growing to 100 Australia wide. ;Housel will be a national retail brand, catering to the needs of home makers with a range of unique, high quality home wares made accessible to all have to be analyzed in reaching its goals, so the manager has to provide brief summary evaluating two alternatives, including the benefits and risks associated with each option and finally recommending for the opportunity most likely to produce exults.
Here I outline the following marketing objectives: ;To bring an annual sales increase of $ 5 million by moving the sales figures from $1 5 million per year to million per year during the next three years period. ;To enhance the list of loyal customers from 10,000 to 1 5,000 ;Considering Brisbane as a potential market, brand recognition need to be established so that one out of every 3 people will rerecognizehe HoHoistrand in a random survey that is conducted in 18 months’ time.
Current size, capabilities and essourcesf the organization The size of the organization occupies 1,000-1 ,50mamma Capabilities: Each of the HoHoisttore has a capacity to generate the following sales breakup Bathroom fittings: 30% Bedrooms furnishings: 35% Mirrors and decorative items: 20% Lighting fixtures: 15% The organization is able to manage a high customer loyalty among repeat customers as it is a valuable assets for any organization. Moreover they can exceed competitors by offering in quality, range and accessibility.