Disney Target Market and Product Strategy

The December payment represents the 57th consecutive dividend payment to shareholders. ” Raising the dividend payout is a risk that Disney board of directors has decided is worth taking. Confidence is the key to success and providing a higher dividend payout to loyal and prospective In which geographic regions will we focus on selling our product? As Disney remains a large player in the United States, the company looks to tackle new market and dominate yet another geographic powerhouse – Shanghai, China. There has been a model released of the new resort which the public first got to see on March 6, 2013.

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The president and CEO, Mr.. Alger, was adamant that the new location will be a brand new Disney experience that is uniquely geared towards China and its culture. It has been announced that the park is projected to open in 201 5 and will take the original splendor of Disney that everyone knows and loves and add in the uniqueness of the gorgeous location within China. Will there be any changes to the sales strategy? As technology advances making operations more efficient, some areas of Disney will be cutting back employment due too lack of profitability.

Grover explains, “Disney, whose empire spans TV, film, merchandise and theme parks, is exploring cutbacks in Jobs it no longer needs because of improvements in technology, one of the [informants] said. It is also looking at redundant operations that could be eliminated following a string of major acquisitions over the past few years, said the [informant]. ” So, as technology makes things easier for businesses and customers like, it also will drive a wave of cutbacks that will inevitably spur a boost of financial profitability for the Walt Disney Company.

Grover goes on to quote Disney Chief Financial Officer, Jay Ursula, “We invested a lot of money in our theme parks and resorts business. We want to execute against delivering the returns that we’ve been promising all of you for the years that we’ve been making those investments. We really want to hunker down on it. ” As one can see, Disney is ready to cut Jobs and areas of business that are not as profitable due to increases in technological advancements. The Walt Disney Company is now focusing on expanding in areas that will create a much larger benefit for the consumers, which will inevitably mean greater profit for the company.

What are the revenue and profitability expectation? The Walt Disney Company is now one of the largest players in the fast-growing social gaming business. Disney is looking for a bigger footprint in the gaming space-? purchasing Playroom, the No. 4 social gaming company on Backbone (and No. L on Namespace), is a quick and easy way to extend its characters and brands to social games, a market that could be worth $1. Billion within three years. Across all venues, Playroom games draw about 42 million players a month.