Inner-City Paint Corporation (Revised)

What strategic step can Stanley Walsh make to improve the situation and reputation of Inner-City Paint Corporation? Objectives To analyze Inner-City Paint Corporation’s current situation. To determine the company’s strengths, weaknesses, opportunities and threats. To make an industry analysis on Inner-City Paint Corporation. To make a financial analysis of the Corporation. To recommend alternatives that will determine the best solution to the given problem. Alternatives 1 _ Management Improvement – Mr..

Walsh should take up management degree. He needs to learn employee empowerment and delegation. He needs to learn employee empowerment and delegation. The plant manager needs to be trained on leadership since he has no experience in management. He should also start hiring a public relations specialist and a marketing specialist to improve on these two aspects of the business. 2. Faculty Improvement – Equipment at Inner-City Paint ;s three large mixer, two smaller mixers, machines in the lab and the trucks. Mr.. Walsh should buy more equipment so that his consumers won’t have to worry about their order not being ready.

He has enough transportation Equipment. But he should buy some new mixer and more lab equipment. In order to acquire all of this he should take the loan. Recommendation I would recommend the flirts alternative which is to improve management. Mr.. Walsh wasn’t trained and didn’t understand management. He could handle the company when it was small. He got lost as the Inner-City paint grew. If Mr.. Walsh did some training, then the company probably wouldn’t be In such a mess. He did understand how to expand the business and add employees were they are needed but he lacked to trust new employees.

So with this alternative we can see that the company will grow favorably. METHODS OF ANALYSIS S. W. O. T Analysts Strengths – Competitive prices of its products. – Steady growth in its market. – The company’s reputation had been built on its fast service; it frequently supplied paint to contractors within 24 hours. Weaknesses – Customers view Inner City as a company that negotiates on price and payment out of desperation. – His plant manager’s only experience has been that of a painter. – Operating without management controls or financial controls. Inability to pay suppliers on time – Poor condition of facilities – All records are processed manually – Inventory records are not kept. – Lack of proper delegation of authority. Employees take turns making paint and driving the delivery trucks. – Unskilled employees. Opportunities – Considering a purchase of a computer to organize the business and reduce needless paperwork. – Consultants who are able to quickly spot problems in business. Threats – The slowdown in the housing market combined with the slowdown in the overall economy caused financial difficulty for the company. Walsh manages the corporation today in much the same way that he did when the business began. – Walsh lacked on giving trust to other people. – Rumors abound that the company is in difficult financial straits, that it is unable to ay suppliers, and it owes a considerable sum for payment on back taxes. – Paint contractors are hesitant to give larger orders. Larger orders usually go to larger companies that have demonstrated their reliability and solvency. – No audit has been performed. This could lead to penalty by the Internal Revenue service (IRS).

Porter’s Five Forces Industry Analysis Threat of New entrants There are low entry barriers in the paint manufacturing industry. This is because it is based on the low costs to enter the market and product unanimity. This is due to an easy and cheap development stage. As for capital requirements, firms need to invest mall financial resources before entering this market. Rivalry Between Competing Firms Inner-City Paint is confronted by aggressive competition in its business. There are small paint manufacturers in Chicago that supply the immediate area. The market for paint is highly competitive.

It doesn’t compete with giants such as Glidden and DuPont. Competition among the giants isn’t that fierce, but they lose their large orders to them. Bargaining Power of Suppliers There is a high bargaining power of suppliers since the industry is highly dependent on component suppliers, a powerful supplier could exert pressure on the market, by applying components at a higher price to increase his profits. Their products are the primary raw material for the paint manufacturing companies. They could also erect suppliers, the company is running at a higher risk than the average.

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