Investment Banking Industry Anaylsis

The existence of relatively few competitors in the bulge bracket reduced rivalry. However, times are changing, and since the repealing of the Glass- Steal Act, which effectively prevented commercial banks from being in the investment banking business, competition has grown fiercer. Bargaining powers of buyers In the investment industry the bargaining power of buyers is MEDIUM. When a linens is heavily invested with one company it would be time consuming and cumbersome as well as costly to switch from one company to the other.

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Buyers can also use the internet and phone to get their basic investment needs met as well and the rates can be compared easily because information to these things our accessible. Also there are more competitors in the mix which gives buyers option. These last two Bargaining powers of suppliers The bargaining powers of suppliers would be MEDIUM to HIGH. Most Funding provided for these banks comes from retained earnings, shareholders’ capital, opposite, and loans. Those who provide capital for banks count as suppliers as they allow the bank to function through other services and financial products.

Investment banking is essentially a relationships business, and stronger the network of critical investors a bank has, the more supplier power it has. These resources allow them lend to their buyers when needed and invest on their behalf. This suppliers bargaining power is highly dependent on the market and current economic conditions. Threat of Substitutes The threat of substitutes is HIGH since in the investment industry not only includes immemorial and investment banks, but non-bank financial companies such as insurance firms, mutual funds and market brokers.

Historically, there were no clear substitutes for services such as Ipso, underwriting, distribution, M advisory, etc. Technology, however, has changed that with the use of the internet for basic investment needs as previously stated. Also, these non-bank financial companies do not take deposits or withdrawals but are still a threat because of additional services they may provide. Threat of competitors The threat of competitors in the investment industry is MEDIUM to HIGH because of any government regulations banks have to follow and high amount of capital required opening a bank.

Also, after the repealing of the Glass-Steal Act, commercial banks and other financial service organizations are making a determined effort to edge their way into investment banking services. This is true not only of domestic banks, but also of foreign banks. Investment banks are also facing a competitive threat from companies that solely do business online which give buyers the ease of doing all their transactions from home.

The mission statement of Merrill Lynch is: Merrill Lynch places our client legislations first and is proud to conduct our business based on five unwavering principles: Client focus, Respect for the individual, Team work, Responsible citizenship, and Integrity. BRIEF HISTORY Merrill Lynch is the one of the world’s premier provider of wealth management, securities trading and sales, corporate financing and investment banking services. It was founded in 1907 by Charles Merrill and Edmund Lynch.

In 1971 they were on the NYSE and that eventually led to them being the largest underwriter in stocks and bonds. Their success would finally diminish when they began to add billions in retrogress by adding companies such as First Franklin Financial Corp.. This would later devastate them at the collapse of the mortgage market. Due to the supreme mortgage crisis, Merrill Lynch combined with Bank of America in 2008 where Bank of America, they have become the largest brokerage in the world, with more than 15,000 Financial Advisors and approximately $2. 2 trillion in client assets..

Merrill Lynch and Bank of America took a big risk merging together during the supreme mortgage crisis, but the payoff is coming and these two are becoming the captain of the Nanking and investing markets. Goldman Cash Group use Business Principles rather than a Mission Statement: 1 . Our clients’ interests always come first. Our experience shows that if we serve our clients well, our own success will follow. 2. Our assets are our people, capital and reputation. If any of these is ever diminished, the last is the most difficult to restore.

We are dedicated to complying fully with the letter and spirit of the laws, rules and ethical principles that govern us. Our continued success depends upon unswerving adherence to this standard. Goldman Cash was founded in 1869 by Marcus Goldman and is headquartered in the Lower Manhattan area of New York City. In 1882, Samuel Cash Joined Goldman to form a private partnership and throughout the 20th century pioneered and advanced the industry through its financial products and services. Nearing the 21st century, Goldman Cash went public and adopted the name The Goldman Cash Group Inc. Ender the former CEO Henry Paulson Jar. The firm provides mergers and acquisitions advice, underwriting services, asset management, and prime brokerage to its clients, which include corporations, governments and individuals. The firm also engages in market making and private equity deals, and is a primary dealer in the United States Treasury security market. It is recognized as one of the premier investment banks in the world, but has sparked a great deal of controversy over alleged improper practices, especially since the 2007-2008 global financial crisis.

Right now to help recover from the financial crisis, Goldman Cash has turned its sight on a globalization strategy. It has offices located all over the world and has outsourced many of its non-core competencies to places like Brazil, Russia, India and China. MORGAN STANLEY Morgan Stanley mission is to deliver the finest financial thinking, products and execution in the world. We strive to lead with integrity, put clients first, win in the market place, think like an owner and keep our balance.

BRIEF HISTORY Morgan Stanley is an American multinational financial services corporation that, through its subsidiaries and affiliates, provides securities products and services to customers, including corporations, governments, financial institutions and individuals. The company operates in three business segments: Institutional Securities, Global Wealth Management Group, and Asset Management. The corporation, formed by J. P. Morgan & Co. Partners Henry S. Morgan, who was the grandson of J. P. Morgan, Harold Stanley and others, opened on September 16, 1935, investment banking businesses..