Toys are a treat so shopping for them should reflect this. Going to shop for toys should be great fun, an experience for parents and kids. And stores should be inspiring, lively places which entertain as well as sell. If not people won’t bother to go to a toyshop, they will be more likely to buy online or from a supermarket. Browse Full Report With TCO: http://www. Nonrepresentational. Biz/analysis-details/ toy-retailing-UK-march-2014 Table of Content Introduction Definitions Abbreviations Executive Summary The market Figure 1: Consumer spending on toys and games, 2008-18
Market factors More children but fewer families Stronger economy More convenient internet connections Kids use home technology to play 44% buy toys for Christmas Companies, brands and innovation Figure 2: Share of toys and games, by type of retailer, 2009 and 2013 The consumer Where they buy toys Figure 3: Where people buy toys, in-store and online, December 2013 Attitudes to shopping for toys Figure 4: Attitudes towards toy shopping, December 2013 What would encourage them to buy from a shop?
Figure 5: Factors that would encourage people to shop for toys in-store, December 013 What they think about toys and games Figure 6: Attitudes towards toys and games, December 2013 Figure 7: Target groups for toys and games retailers, December 2013 What we think Issues and Insights How can retailers escape the discounting trap?