It can also be argued that the increase in sales could be driven by back-to-school promotions. Because the tablet PC market Is reaching Its maturity stage because of the growing number of sellers, the choice available to the consumer is big. The worldwide tablet market Is led by Apple’s Pad product line. Although Apple’s market share decreased with 6,4 % In one year, It manuals Its leading position In 2014 with 22,8 % share of the market. Samsung Is ranked on the second place with 18,3 % of the market share. SASS holds number three position despite its decreased market share from 7. 4% in 2013 to 6. 5% in 2014.
Leno, who occupied the number 3 position in the second quarter of 2014, digressed to the 4th position with only 3 million units with a 5. 7% Q market share. Finally, RCA achieved its number five position by shipping 2. 6 million units and also bumping their market shares up to 4. 9%. We could therefore state that the tablet industry is a oligopoly with Apple occupying the leading position, challenged by Samsung and SASS, Leno and RCA as main followers In this market. Brief analysis of Porter’s Five Forces In this paragraph the five factors of the Porter’s Five Forces Model will be briefly discussed.
Firstly, the extend of competitive rivalry is quite high due to the large number of competing companies. Although it is forecasted that Apple and Samsung are going to remain their leading position in the medium term, it is possible that these leaders could be challenged by other companies since more and more competitors are starting to appear in the table industry. As we can see in the table above, 41 . 8% of the market share is hold by other companies than the top five endorse of tablets and they are all trying to obtain market share.
There is a big competition between the tablet companies because innovation is needed to survive in this Industry as technologies continue to transform. Concerning the bargaining power of buyers, customers can switch tablet brand without actual costs. They have the choice between a large number of different tablets from different companies. Because these products aren’t largely differentiated, every type of customer can choose every type or brand of the tablet. The only factor that could restrict the power UT this can only be considered as a small restriction.
Overall, the power of the client can thus be considered high. The bargaining power of the supplier on the other hand is rather low as companies in this industry are manufacturing their products by themselves and thus are not dependent of a supplier. The threat of potential new entrants into this market can be considered rather low or medium as it can be difficult for new companies to catch up with the big companies who already have experience and a high brand awareness and because of the high startup capital that s needed to enter this industry.
Finally, the threat of substitutes is high as the customer has the choice between a wide range of products who are able to offer the buyer more or less the same functionalities. In stead of purchasing a tablet, the customer can buy a laptop, computer or a smartened. New Tablet Company: HABITAT HABITAT is a tablet company founded and established in Belgium, Brussels in 2013. The name HABITAT stands for a combination of HABITAT and TABLET as our company only manufactures and sells echo-friendly and personalized tablet devices.
The wide range of tablet PC’s are presently available in most Belgian multimedia stores. Our Mission To be a widely known company in the tablet industry, providing a large choice of sustainable, personalized and echo-friendly tablet PC’s of the best quality to all kind of customers from young to old, for education and business and from gamers to bookworms in order to improve their lives by offering both intellectual experiences and entertainment through our products.
Our Vision To be not only the leading IT-company in Belgium, but become recognized worldwide s a company that is continuously improving their products to enrich the life of the customers and the whole environment. Our Core Values We are ceaselessly improving our product quality as we believe that quality is our main responsibility and the key to development and success. Therefore we have a quality management team who is constantly being trained in order to achieve rapid, innovative and successful results that perfectly meet the needs of our customers.
We are very passion in what we do and want to improve our skills and technologies every minute, every hour and every day. Although we are aware it is not the easiest task for a beginning company in this industry to compete with the big and successful IT-companies, we believe we are able to become a valuable competitor in this market as we are bound to succeed. We aspire to always meet the demands of our customers by offering them, among numerous other things, the possibility to request additional features for their highly personalized tablet PC.
Also, we provide our clients the best after sale services as we consider the satisfaction of our customers as one of our main objectives. As we are a people-oriented company and want to get the most as possible out of our staff, we are providing our employees a safe, enjoyable and inspiring work environment. In order to enforce the relationships between our employees, we regularly organism demodulating activities in order to enforce the relationship between our employees.