SWOT of Santa International Business

Double Sunrise’ non-stop flights across the Indian Ocean using Catalina flying boats operating in radio silence. By the end of the war, Santa engineers had serviced 298 aircraft, more than 2,800 aircraft engines and more than 24,300 aircraft instruments for the allied forces. Their reputation for workmanship ensured that the label ‘Overhauled by Santa’ was giggly sought after. After World War II, Santa expanded rapidly.

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In 1947, the Government of Australia purchased the shares held by Imperial Airways. During that same year, Santa took its first delivery of a pressurized long-range Lockheed Constellation, which went into service on the ‘Kangaroo’ Route. Santa made its first Sydney-London flight in December of 1947, leaving Australia on December 1st and landing in the I-J on December 5th. The airline began services to Japan on behalf of the Royal Australian Air Force, and in 1950, Santa began its own commercial operations to Japan. Santa added Hong Kong to its route network in 1949 and South Africa in 1952.

In May of 1954, Santa began flying routes to San Francisco and Vancouver. Round-otherworld services began with the introduction of Super Constellations on January 14, 1958. Santa entered the Jet age in 1959, when it took delivery of the first Boeing 707 operated by a non-US airline. In 1967, the airline’s name changed to Santa Airways Limited. In September of 1971, the company ordered the advanced B model of the double-Decker Boeing 747.

The first Santa International Business [NIB 300] – Santa world distance record for a commercial Jet, which stood until 1993, when it flew non-stop from London to Sydney (Santa Fact Files, 2005, p. -4).

The headquarters of Santa is located in New South Wales, Australia. Santa is split up into 3 main branches. These branches include the Flying Businesses, the Flying Services Businesses and the Associated Services. The Santa Group The Flying Businesses (the core activities) The Flying Services Businesses (services to airlines) The Associated Businesses (adding value to the core flying businesses) Santa Regional Airlines (Sanitarians & Cottoned Australian Airlines Strata


Because Santa is divided into three main branches, each with its own subsections, it does not have one overall mission statement for the company. Rather each division has its own mission statement. Nevertheless, all of the department’s mission statements share one common goal: to ensure high quality service in the most efficient way. Chief Executive at Santa, James Strong, stated in the 1995 edition of The Australian Way, that a companies’ mission statement should include steps to improve important factors of an organization.

These factors include, but are not emitted to, people, communication, atmosphere, trust/credibility, management, etc. 4.


Santa has adopted a strategy of market penetration through either acquisition or joint ventures in many of the international destinations where they fly to. In order to understand the following table, it is important to note that Santa has divided their Papua New Guiana, South East Asia, North Asia, Japan, I-J, Europe, the Middle East, Africa, the Americas, New Zealand and the Pacific. Table 1 shows the airlines that work for or with Santa in the regions they travel to.

This analysis then goes on to how the actual net profit contribution to Santa as a whole from each airline. Table 1 also explains what percentage of these companies is owned by Santa. It is interesting to note that Strata Asia Airways Pet Limited, Jet Turbine Services Pity Limited and Jupiter Air Oceania Limited actually reduced the net profit of the company. The reason for this negative balance is because Strata Asia commenced in September 2004 through the acquisition of ABA Pet Ltd, the same reason is given for Air Oceania Limited.


Over 70 years ago, Santa began flying routes to Singapore. Santa and Australian Airlines have direct services between seven cities in Australia and 16 cities in the Southeast Asia region. As part of their global enroll alliance, Santa and British Airways developed a greater level of partnership from November 1995 on Kangaroo Route services connecting Australia, strategic Asian cities and Europe. Strata Asia, which commenced flying in December 2004, is a discount intra-Asia airline serving destinations within five hours of its main hub in Singapore.