Wella Catalogue

A “leave-behind” brochure that would sell itself to both stylists and franchise business owners.
Industry: Beauty

BODY COPY:

KOLESTON PERFECT

What do you get with Wella’s Koleston Perfect?

• Superior gray coverage
• Long-lasting color and shine that lasts until client’s next service
• Excellent conditioning
• Visible and tangible proof of quality product and service
• Satisfied clients who not only look great, they know they look great.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Koleston Perfect:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR TOUCH

What do you get with Wella’s Color Touch?

• Superior conditioning so hair looks great and feels better after color service
• Colors with same formula as Koleston Perfect make it easy to match shade range
• Long-lasting color and shine that lasts until client’s next service
• Satisfied clients that look great and feel the difference in silky smooth hair.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Color Touch:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR PERFECT

What do you get with Wella’s Color Perfect?

• Affordable and trustworthy product for the color beginner
• “The color you choose is the color you use” = the color on the chart will be the color on the hair
• The easiest formula in the industry
• Comfortable transition into color
• High shine and moisture protection
• Confident stylist, satisfied client. Both easily enter the world of color with great, predictable results.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Color Perfect:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

BLONDOR

What do you get with Wella’s Blondor?

• The #1 Blonding Product in the World
• A 5-Time Stylist Award Winner
• Application options: on scalp and off scalp, crème and powder
• Dependable results every time
• Everything you want to do with bleach you can do with Blondor
• Satisfied, impressed clients with confidence in their stylist and product.

Plus:
• Free pre-planned education that is designed for success – provided at least 1.3 times a year

And you’ll join a prestigious group that already uses Blondor:
• Vidal Sassoon
• Elizabeth Arden Red Door
• Nick Arrojo of TLC’s “What Not To Wear”

COLOR PRESERVE

What do you get with Wella’s Color Preserve?

• Performance and protection
• Proven to protect, prolong and preserve haircolor up to 78% longer
• Shampoos & conditioners available in 4 variants: Hydrating, Volumizing, Smoothing and Repairing
• For the first time in the hair care industry: styling products with color protection
• Perfect color-protecting compliment to superior color service
• Wider variety of color-protecting care & styling products appeals to wider variety of satisfied color clients.

BIOTOUCH

What do you get with Wella’s Biotouch?

• The best of both science and nutrition to gain and maintain healthy hair
• Shampoo and mask for all four colors: blonde, red, silver, brown
• Type sensitive products: Extra Rich, Frizz Control, Curl, Volume, Moisture
• Enhances color and shine
• European philosophy of leave-in conditioning
• Variety of type-specific and sensitive products = greater client choice = greater client confidence in those products

SpeedReels

A hip, friendly brochure touting the company’s services to actors and agents.
Industry: Entertainment

 

FRONT PANEL

SPEEDREELS LOGO (tag with the logo)

From “Who?” to “Hired.” in just 60 seconds.

“As the Creator of the “CSI” franchise, I personally comb through thousands of SpeedReels clients via the Internet in search of new talent.  I have used many of their clients on all three shows.  SpeedReels is my ‘ace in the hole’ when looking for the next best thing.”
ANTHONY E. ZUIKER/CREATOR OF CSI FRANCHISE

INSIDE FLAP

What Casting Directors Are Saying:

“We love SpeedReels! It helps us get actors jobs!”
AMY LIPPENS AND STEPHANIE LAFFIN, CASTING DIRECTORS “HOUSE”

“SpeedReels are great!  Agents can shoot them over in an email, then we just click and see the reel immediately and we can tell instantly if their client is right for that audition. I think it’s the future of casting.” 
TODD SHERRY, ASSOCIATE, PATRICK RUSH CASTING

“How do you get your work in front of me?  SpeedReels.  EVERY actor—represented or not—should have one.”
SCOTT DAVID, APRIL WEBSTER CASTING

What Agents/Managers Are Saying:

“I stopped counting the additional appointments I generated in three weeks after it surpassed 48, and that’s when only 16 clients had SpeedReels. I use AOL and every time I get a new SpeedReel I tend to Instant Message a few of the CD’s online at the time.” 
TODD JUSTICE, MCCABE/JUSTICE

“SpeedReels has made my job so much easier. I no longer have to wait for messengers to pick tapes up. I no longer have to wait for the tape to be viewed. A client’s reel can be viewed within seconds of my sending it. I highly recommend it to all actors and their representatives. The immediate response has made my client’s activity soar.” 
LISA DISANTE-FRANK, MANAGER

“SpeedReels has simplified my life tremendously. One click and all of my clients’ materials are in one place, easy to access, and organized. Thank you!” 
DARCI PRICE, THE VANTEDGE GROUP

LEFT PANEL

What is a SpeedReel?
A SpeedReel is a full-length demo reel’s quicker cousin.  Just 60 seconds of an actor’s best work, hosted on SpeedReels.com and instantly email-able to industry folks.

Why just 60 seconds?
Because viewing reels is a little like going on a first date, minus the awkward moments.  That one minute is all the time casting directors need (and have) to know if you’re right for the job.

The SpeedReel Advantage.
Delivery made easy.  Email it!  CD’s can see you right away while that other actor’s reel is caught in cross-town traffic. You save the CD time; they like that.

Your SpeedReel isn’t coy. It gets right to the point, showing your best work in 60 seconds.  Even more saved time; CD’s really like that.

They already know us. And like us! CD’s are already asking for SpeedReels by name and browsing our online database. And that saves you time. (See? It works both ways.)

One is all you need. No more dubs! You save money!  Alert the media!

Free stuff! Through our partnership with Breakdown Services, your SpeedReel link can be added to your Actors Access account for free. Plus, you can also add it to your imdb.com page for free.  Free. Yup, we said it again.

The SpeedReel Experience.
Working with the SpeedReel gang is the most fun you’ll have taking control of your career.  We enjoy creating reels that make the CD jump up and say, “That’s the one!” That’s why we make sure you get what you need and what you want throughout the whole process.

MIDDLE PANEL

SERVICES
Whether you have no footage at all or a closet full of tapes & DVDs, we can help.  (Though there’s no way to digitally remove bad hairstyle choices. Sorry.)

SPEEDREELS 
One Reel:  SpeedReel
It’s easy.  Just bring in an existing full-length reel (VHS, DVD or Mini-DVD) and we’ll:

  • Select the best scenes
  • Digitize material
  • Edit SpeedReel
  • Add your name
  • Make SpeedReel Internet-friendly
  • SpeedReel Online Hosting

Two Reels:  SpeedReel & Full-Length Reel
Also easy.  Bring in up to five cued VHS tapes or DVDs and we’ll do all of the above for both reels.

SPEEDREEL ONLINE HOSTING
Super-easy. For convenient emailing and viewing, www.SpeedReels.com will host your:

  • SpeedReel
  • 2 Headshots
  • Resume
  • Other reels or special media
  • Paid SpeedReel clients host jointly on SpeedReels.com & Actors Access for free.

LEFT PANEL

INSTANT DEMO REEL (IDR)
These days, headshots just aren’t enough anymore.  Actors need good tape and the IDR is perfect if you don’t have any material yet.  Shooting your IDR is a fun, rewarding process; you get to choose exactly what you want to showcase and we make you the star of the day.  Then you walk away with a great, professional-looking reel to email to agents, managers, casting directors and your 3,000 MySpace friends.

  • Monologues (Discount for Actors Access members.)
  • One-person scenes
  • Two-person scenes
  • Custom-developed Showcase Reel

SPEED AUDITION
Don’t shoot in your living room with overhead lighting and the dog barking next door.  Let us cover the technical stuff to make sure it looks & sounds great.  All you have to do is act.  It’s fun, fast and the audition goes online or on DVD immediately. (Discount available for SpeedReel clients.)

ADDITIONAL SERVICES (Discount available for SpeedReel clients.)
But wait!  There’s more!  We also do:

  • General Editing
  • DVD masters
  • DVD dubbing

Want to see some SpeedReels?  Visit www.SpeedReels.com. 

Want to chat with us? Call 323-931-1712.

Want to get started?  Come on by:  5225 Wilshire Blvd., Ste 410, LA, CA 90036

Epson – Artisan 50

Engaging, approachable copy geared to creative, crafty folks. Used for pre-launch materials, print ads and product descriptions.
Industry: B2C Electronic

Artisan® 50
Photo | CD/DVD | Document Printer

Imagination meets innovation.
Bring your imagination to life with the Artisan 50 from Epson.
This compact and stylish printer ignites all your creative inspirations. Print Ultra Hi-Definition photos with amazing richness, depth and clarity. Print your own images and text onto CDs and DVDs. Create colorful greeting cards with ease. And, print documents, e-mails and itineraries quickly and easily. Get maximum print speeds up to 38 ppm color and laser quality speeds of 5 ppm color. An affordable, high performance ink jet, the Artisan 50 is ideal for all your photos and everyday projects.

Quality beyond compare
The Artisan 50 delivers vibrant color photos and crisp, clear text. Working in tandem with Claria® Hi-Definition Ink, the “smart nozzles” in Epson’s exclusive MicroPiezo® print head deliver up to five droplet sizes, some as small as 1.5 picoliters, to produce exceptionally smooth gradations, amazingly accurate skin tones and sharp, grain-free photos.

Professional looking CDs/DVDs
Now there’s no need to use messy labels or markers in order to personalize CDs and DVDs. With this innovative feature from Epson, you can make professional looking discs that are easy to identify by printing your images and text right onto ink jet printable CDs/DVDs. (Software included)

Perfect photos, every time 
Now you don’t have to discard poorly exposed photos. Thanks to smart photo enhancement features from Epson, you can make your pictures look the way you intended them to look. Built-in Auto Photo Correction automatically evaluates and corrects digital images — better than the competition. It even includes advanced face detection, which distinguishes people from scenery, correcting the color accordingly to ensure beautiful, natural skin tones. With the Artisan 50, you can also remove red eye. It’s like having your own photo lab right at home.

Versatile paper handling
It’s never been easier to get what you want, when you want it. With the Artisan 50’s adjustable paper tray, you can print a variety of things, from 4×6 photos to legal-size documents. And, it’s just as easy to print on both sides of the paper. With manual, two-sided printing1, you’ll save money and paper.

Worry-free handling of photos
With the Artisan 50, you get professional quality photos that are smudge, scratch, water and fade resistant, so you can handle them right after printing. Place them in an album or share them
with family and friends, worry-free.

Prints that outlast photo lab prints
Six-color Claria Hi-Definition Ink, together with Epson premium photo papers, offers the ultimate combination of photo quality and longevity. Prints made with Claria ink last up to four times longer than those from a traditional photo lab. Photos last up to 98 years on display under glass and over 200 years in an album. Photos from the leading competitor last only 65 years on display under glass. With Epson, you can feel confident in sharing your prints for generations to come.

Fast print speeds
This speedy printer keeps up with your busy life. Print brilliant 4×6 photos in as fast as 11 seconds†. The Artisan 50 is just as impressive when it comes to everyday documents like e-mails, driving directions, term papers and more, delivering maximum print speeds up to 38 pages per minute color/37 pages per minute black and laser quality print speeds of 4.8 ppm black /5 ppm color.

Sleek, compact design
Enjoy the best of both worlds: compact design and powerful performance. With Artisan, you get quality and speed, without sacrificing space or a stylish design. Sleek and chic, Artisan fits your lifestyle and your décor.

Individual ink cartridges — replace only the color you need
Six individual ink cartridges give you control over ink usage. Replace only the cartridge you need! Claria ink is also available in high-capacity cartridges to accommodate higher volume print needs, giving you about 60% more prints than with the standard cartridge.

Product protection you can count on
The Artisan 50 comes with a 1-year limited warranty, which includes a quick product exchange benefit. So, you can rest easy, knowing you have dependable service and support.

Features/Benefits

  • Ultra Hi-Definition prints — Claria 6-color ink for images with richness, depth and clarity; great for photos and everyday printing
  • Professional looking CDs/DVDs — print right onto ink jet printable CDs/DVDs (software included)
  • Perfect photos made easy — Auto Photo Correction and red-eye removal
  • Save paper — two-sided printing
  • Better than lab quality photos — photos are smudge, scratch, water and fade resistant
  • Fast print speeds — maximum speed up to 38 ppm color, laser quality speeds of 5 ppm color; photos in as fast as 11 sec
  • Individual ink cartridges — replace only the color you need

Artisan products
Unleash your creativity with an Artisan. This sophisticated, yet simple line of products masterfully combines the world of style and technology. With an innovative feature set, these premier products make it easy to bring your imagination to life, empowering you to make your photos, everyday documents and projects rise above the rest.

Health and Wellness Care

Full brochure to use as leave behind and at speaking engagements. 
Industry: Health & Wellness
(Not yet launched – company name obscured at request of client)

PAGE 1

About Us

We are an advisory and advocacy company born from the understanding that researching, creating and implementing a care management plan can be overwhelming for anyone, at any age.  We ease this process by providing appropriate recommendations from which clients and their families can make informed choices.  We developed The XX Approach to go beyond medical models in order to meet the needs of the whole person.  Our corporate offices are located in New York State, but we have advisors and advocates available to us nation-wide.

How we work.

As advisors and advocates, we provide care management recommendations based on what’s most important:  the needs and desires of the individual. We work with our clients and their families to design and implement an innovative care plan unique to each person.  Our goal is to support our clients in making the most appropriate decisions possible.

The XX Approach examines the most important aspects of an individual’s life in order to clearly understand his or her specific needs and preferences.  We look at the whole person: where they want to live, what they want to do and what resources they need.  Then, to save our clients and their families’ time, we review all the possibilities and recommend a number of suitable care management options tailored for the individual. With this information in hand, our clients are able to make informed decisions with reduced anxiety.  Once the chosen plan is implemented, we even monitor the living arrangement to ensure the person is receiving the best care available to them.

With our help, clients and their families are able to make comprehensive short and long term care management plans with less stress, stronger crisis prevention and more peace of mind.

PAGE 2

“What is The XX Approach?  How does it work?”

We understand that every person – and every situation – is unique.  We developed The XX Approach so that we could truly tailor our recommendations to each client in the most comprehensive and efficient way possible.

Through The XX Approach, we a) gain a complete understanding of our clients and their desires, b) provide a complete range of alternatives from which they can choose and c) develop a plan to meet those goals.  The XX Approach also allows for maximum flexibility in our recommendations so as to continually meet the changing needs of each client.

There are five essential parts to The XX Approach:

1. Comprehensive Review.

In order to be a successful advisor and advocate to our client, we must fully understand their life situation, needs and desires.  We do this by reviewing the 10 most important areas of the client’s life: mental, physical, social, financial, legal, death preparations, location, environmental, leisure and spiritual.

2. Facilitation.

Planning care management can be emotional not just for the elderly client, but for the family as well.  We facilitate communication between all family members for smoother, less stressful interactions.  Everyone wants what is best for his or her loved one, and discussing the situation with a third party often brings families closer together.

3. Recommendations.

With a clear picture of the individual’s needs and preferences, we then thoroughly research our resources to determine the appropriate recommendations.  Presented with several options, the client and family can make an informed decision for the proper care management plan.

4. Implementation.

Once the care management plan is chosen, we help the client and family put the plan into action.  We can make calls to the facilities, make appointments with the professionals and even arrange transportation.  Or, we can provide the current care manager with all the pertinent information so they can make arrangements.

5. Ongoing Support.

In order to ensure the client is receiving the most appropriate care and services possible, we monitor the living arrangements and procedures, holding agencies and facilities accountable for their services.  As the needs and desires of the client change, we provide further support and adjusted recommendations.

PAGE 3

The Comprehensive Review

The goal of the Comprehensive Review is to understand the whole person, so we can recommend plans that meet all of the individual’s needs, not just some of them.

There are 10 essential parts to the Comprehensive Review:

1.  Mental Health.

Understanding our client’s mental health is essential to understanding what they want, what they like and what their intellectual, emotional and creative needs are.  We obtain this information through our interactions with them, sometimes in a variety of settings.  Additionally, with the client’s permission, we like to speak with family members, friends and others who are important to our client and his or her care.  Professionals are consulted for specific expertise when appropriate.

2.  Physical Health.

Understanding our client’s physical health helps us to determine any additional assistance they may need, including adaptive equipment, home modification or other aids.  As with mental health, professionals are consulted when appropriate.

3.  Social Support.

Knowing our clients inner circle of people they trust helps us understand their support system.  With the permission of the client, we speak with their family and friends for additional insight into developing a plan.  These insights reinforce our direct interaction and enable us to be an effective advocate.

4.  Financial Comprehension.

Constructing any type of plan involves consideration of the available finances and care management is no different.  Understanding a client’s financial situation helps us to develop a practical and sustainable plan for that person.  Additionally, as an advocate, we ensure there is appropriate financial planning in place for their expectations.

5.  Legal Plans.

With the wishes of the individual put into legal form, major emotional and financial crises can be avoided.  Though we do not prepare legal documents (i.e.: living trusts, wills, advance directives, etc.), we do ensure that our clients have adequate planning in place that is consistent with their wishes, including these documents.

6.  Preparing For Death

We know this can be a sensitive subject for most people, yet it is something that needs to be planned for.  We can assure our clients, though, that once they express their desires and know those desires will be met, there is typically a sense of great relief, having taken care of the tough questions.  The whole family will benefit emotionally and financially from making these preparations now, rather than avoiding the issue, which can lead to potential crisis later.  In fact, many times we are able to take what could be emotional and divisive issues and turn them into areas of strength for our clients and their families.

7.  Location

Leaving or changing one’s home can be emotional at any age.  To assist with a less stressful transition, we look at the geography, property and location to make sure that the best possible solution is found for the client’s happiness.  We don’t just look for a location that meets the medical needs of our clients; we want them to be in pleasant surroundings with easily accessible resources.  A Care Manager is typically no more than 22 minutes away.

8.  Environment

Environment refers to the actual residence the client lives in.  Typically, the kind of support services needed dictate the type of property chosen.  Again, this is done in a comprehensive fashion taking into account all 10 areas of the client’s life.  With support services close by, emergencies can be minimized and handled immediately when they do occur.

9.  Leisure

Constructing a plan doesn’t exclude the fun stuff.  In fact, participating in activities and hobbies is essential to improving quality of life.  Instead of feeling lonely or isolated, individuals enjoying themselves in a group activity often experience improved self-esteem and energy.  It’s an area often neglected, but as an advocate, we offer added value by providing recreational ideas consistent with our client’s wishes.

10.  Spiritual

Our belief systems are our anchors in life, especially during times of great change and upheaval.  Understanding and supporting the belief system of our clients helps us make recommendations that are consistent with those beliefs and desires, smoothing an otherwise difficult transition.  Spirituality completes the support system that is essential for a successful care plan.

PAGE 4

“Why should we use XX?”

There are many benefits to working with us for your care management needs.  The XX Approach was designed to save you time and alleviate stress while still meeting the unique needs of the individual.

Crisis Minimization.

Our Comprehensive Review covers all the important aspects of the elderly client’s life, decreasing the possibility of any crisis in those areas (financial, emotional, health-related, placement related, etc.).

Less Familial Stress.

Our Family Facilitation takes the pressure off the family as they approach a loved one to talk about difficult subjects.  The elderly client is also more likely to be forthcoming with an advocate about issues that may be too embarrassing or too emotional to discuss with the family.  Through this facilitation, important information is still communicated and implemented, consistent with the client’s expectations.

Save Time.

We save you time, stress and anxiety by utilizing our knowledge and familiarity with the care management field in order to offer comprehensive tailored recommendations.  We also assist in the implementation of the chosen direction, allowing you to focus on other important matters.

Secure Decision-Making.

Our comprehensive recommendations enable you to feel secure in your decisions.  You are choosing from only the best available alternatives.

Client Life Enhancement.

Implementing a plan that places the needs and desires of the client first often enhances their quality of life by maximizing their self-esteem and independence.

Peace Of Mind.

The family can rest easy knowing that their loved one is not only receiving the best care possible, but that we are constantly monitoring the plan for any needed adjustments.  The client feels safe knowing an advocate has their best interests in mind.

PAGE 5

“What makes XX unique?”

This is an important question, one that we get asked often.  Here are just a few of the reasons why we are unique:

The XX Approach.

We view the whole person and provide complete recommendations tailored for their specific needs and desires.  Our approach is not built on a medical model.

Custom Care Management Plan.

We know that every person, family and situation is different.  That’s why we developed the Comprehensive Review as part of The XX Approach; so we could tailor each care management plan to each individual’s needs.  Our clients aren’t numbers, they’re people.

Supervision Model.

These are difficult decisions and that’s why we don’t just leave it to you to figure out for yourself.  Our model includes structured supervision, collaboration and discussion.  This is how we ensure consistency in meeting the needs of our clients.

Our only compensation comes from our clients.

That means we aren’t obligated to anyone else but our client and their family.  We refer individuals to specialists, but we don’t receive commissions from them.  Every action and recommendation we make is in the best interest of the client.

Our clients stay independent.

We understand the desire to stay autonomous – no one wants to be baby-sat.  We strive to keep our clients as independent as their needs and desires allow them to be, keeping them active and happy.

We can help a little or a lot.

Depending on the life situation of the client, they may need a little help or a lot of guidance.  We can assist with a single task such as finding a daily care manager, or we can oversee the entire process.

Care Managers are available nationally.

We have care management in place across the nation. Good care managers should be close to their clients, so it is our goal to have a care manager less than 22 minutes away.  Family members can rest easy knowing someone is nearby to provide support for their loved one.

Salon True Brochure Example

A take-away brochure geared to potential clients. Used at a Grand Opening and in salon.
Industry: Beauty

 

True style.
True quality.
True class.

True you.

salon true.

Discover the true you at our innovative full-service hair salon. Relax in our modern hip-lounge setting as professional stylists give you the quality cut & color you deserve.

Dedicated to achieving our clients’ wishes, we work with you to create the exact look you want, no more, no less.  And we’ll instruct you how to maintain that look until your next appointment. Your hair is your own personal fashion accessory.  So get personal.  Treat yourself to hair that’s as unique as you are; unwind in our sleek minimalist environment and let us pave the way to your transformation.

Owned by renowned stylists Mark Turner and Elia Manoil, salon true is your cutting-edge salon for superior style and excellence.

Call salon true to make an appointment for the new true you.