The Fenn School Speech

A heartfelt, personal speech that incorporates specific references about the honoree.
Industry: Education

Following Headmaster Jones is like following a great jazz band with just a triangle and a stick. But I’ll do my best keep the beat.

I’m honored to represent the Board of Trustees tonight in this very special tribute to an extraordinary teacher and person. On behalf of the Board, I’d like to congratulate you, Jim, on your distinguished career and thank you for your unending dedication to fulfilling the mission of the Fenn School.

We’ve heard a lot of great stories tonight about Jim Carter. And given the opportunity, I’m sure we could probably share stories for days. Stories about Jim’s keen ability to merge gravitas and authority with clear care and dedication to each boy’s growth. We’d probably chat about how Jim demands respect in the classroom but does so without using intimidation or fear. Or how the boys learn about treating others with respect and courtesy because they observe how Mr. Carter treats students and faculty. We’d talk about how Jim attends numerous events of current and former students – “his boys,” as he refers to them – including sporting events, graduations, and even weddings…and how he might even shed a tear or two depending on the occasion. We’d probably all agree that a Fenn student’s education begins the day he meets Mr. Carter, because Jim not only teaches through exceptional instruction, he teaches by exceptional example. There’s no doubt that Jim embodies the mission of the Fenn School to teach boys to live a full and responsible life, by living a full and responsible life through his work as a teacher and mentor.

Yes, given several days, we’d continue to commiserate about Jim and the 40 years he’s dedicated to the Fenn Mission and the 1,600 boys that have passed through his classroom. But there’s just one story I’d like to share right now that I believe encompasses who Jim is as a teacher, a mentor and a person. It’s a simple story, really, but one that I believe leaves an indelible mark on Fenn boys and reveals the most about Jim’s character.

In talking with my sons and their friends, who are all Fenn graduates, it’s become clear that Jim offers them a very simple, almost subtle right of passage into adulthood. It happens in a quick moment, but the magnitude of the gesture is never lost on the graduate. Here’s what my sons and their friends all point to when they speak of Mr. Carter: Upon becoming an alumnus of Fenn, Mr. Carter shakes a boy’s hand and says, “Now you can call me ‘Jim’.” In that instant, Jim manages to not only “elevate” – my son’s word – a boy’s status in the world but he also communicates that in his new adulthood, that boy is not alone. Because Jim will always be there.

The Fenn mission states, among other things, to meet every young boy’s need to be “inspired by heroes”. If there ever was a real live hero at Fenn to inspire young boys, it is, undoubtedly, Jim Carter.

And equally, undoubtedly, Jim will continue to inspire no matter where he goes. But since he doesn’t have a cape to carry him from place to place to spread inspiration among the world’s youth, the Board and I would like to help him out a little bit. To honor his exceptional career, we’d like to present Jim and Jean with a trip to New Zealand and Fiji.

[invite Jim to come to the stage]

Jim, as you move on from Fenn, we will miss you but we also know you’ll never really leave. You have touched all of us – students, faculty, staff and board members – in the special way that only Jim Carter can. Please take this gift as a token of our gratitude. For you and Jean, we wish you all that you wish for yourselves

Divorce Relief (website content)

Compassionate, inviting tone for six-page counseling website.
Industry: Health and Wellness
(Not yet launched.)

HOME PAGE

Balance.  Clarity.  Hope.

Divorce can be a very painful, challenging process. You may feel overwhelmed by feelings of anger, resentment, fear and stress as you navigate through these unknown waters. But even though you’ll have to make some tough decisions, this transition can also be an opportunity for positive personal growth.  If you can learn to stay emotionally and physically healthy, a divorce can actually expand your life rather than destroy it.

Divorce Relief™ provides individual counseling and coaching for people considering or going through a divorce as well as those who are beginning their post-divorce lives.

Through a positive, solution-focused and mindfulness-based technique, I help my clients learn healthy coping and self-care skills to build confidence, self-esteem and optimism during an otherwise difficult time.  I work with each client to create a clear, customized approach to transform negative feelings into positive ones. No matter where you are in the process, my goal is to help you replace fear and anger with balance, clarity and hope.

—-

CONSIDERING DIVORCE PAGE

Contemplating divorce can be a scary and confusing mental process.  You might feel shame and responsibility for having thoughts about ending the relationship.  You might not be clear on why you’re not happy.  If you’re seriously considering this life-changing step, it’s important to remember that relationships are complex and they rarely end because of just one reason.  Getting clarity about why you’re in this position and what you really want from the relationship is key to making an informed decision.

Divorce Relief™ can help you:

  • Figure out why couples therapy is not working for you
  • Explore your tangled feelings about this decision and get clarity on them
  • Explore your fears about ending the relationship
  • Effectively create decision making strategies to determine your next best step
  • Plan how/when to tell your spouse, your children, your extended family and friends

—-

DIVORCE COUNSELING PAGE

Getting a divorce, even if it’s the healthiest choice, is a complex process. Communicating with legal and financial counsel while also coping with your own emotions and those of your children, family and friends can be overwhelming.  But although a divorce will have a dramatic impact on your life, that impact can be positive.

With Divorce Relief™, you’ll learn how to transform negative emotions into positive ones so you can reserve your emotional strength for the new life you build after the divorce. By collaborating with your legal and financial counsel, I can also help manage the pragmatic decisions that must be made at this time.

Divorce Relief™  can help you:

  • Work through feelings of anger, shame and fear so that clear, healthy, long-term decisions can be made for you and your children
  • Grieve the loss of your married life in a healthy way in order to move forward
  • Make good decisions quickly
  • Keep emotionally and physically healthy during this transition
  • Prioritize and complete tasks for your lawyer, mediator or financial planner
  • Figure out how to talk to your children about divorce and effectively parent them during their adjustment
  • Begin thinking positively about the future
  • Build a strong support system: lawyers, financial analysts, therapists, social supports, job counselors

—-

REBUILD AND RENEW PAGE

After a divorce is final and all the legal and financial decisions have been put into action, you might still feel lost in your new life.  This is not unusual; the first two years after a divorce are considered the crisis period.  Adjusting to dramatic changes in your living situation, financial position and relationship can be difficult.  But how you handle stress during this time determines how effective you are at creating a happier life as you move forward. The more determined you are to take steps towards positive change during this period, the more successful you’ll be as time goes on. It’s critical to turn your challenges into opportunities for personal growth.

Divorce Relief™ can help you:

  • Minimize the impact of divorce on your children by maximizing your emotional and physical health
  • Make long-term, beneficial decisions
  • Let go of anger and resentment to make room for more positive emotions
  • Learn how to have a fulfilling life after divorce
  • Establish your independence and increase confidence
  • Reinvent yourself
  • Return to work/make career change
  • Learn how to date again
  • Find new social supports

—-

BIO PAGE

As a licensed psychotherapist and dynamic motivational coach, Kaylee Murphy combines innate compassion with extensive training and personal experience to guide individuals through the divorce process.  Dedicated to a brief treatment model, Kaylee’s approach employs positive psychology as well as solution-focused and mindfulness-based techniques to advocate the efficient, safe and positive personal growth of each client.

Kaylee is living proof that the challenges of divorce can be transformed into personal growth opportunities. As a mother of four, she got her graduate degree from the Boston College Graduate School of Social Work while her divorce was in process.  Rebuilding and renewing her own life inspired her to support heterosexual and LGBT people through the challenges of divorce.

Kaylee serves the greater Boston area and is available for individual counseling sessions in person and over the phone.  Periodic support groups are also available.

Real Advice (importance of small businesses)

Warm and inspiring benefit-rich VO that reflects the importance of small businesses.
(3 1/2 minute online video narration)
Industries: Small Business, Health and Wellness

America was built by small businesses. With passion, hard work and dedication, people reached out and grew their businesses for the greater good of our nation. And in tough economic times, small businesses like yours will be the ones to get America back on its feet again.

At RealAdvice.com, we know what it takes to build a business from the ground up. That’s how we started. We believe strongly in our service and do our very best to tell people about it. And now we want to help you reach your potential. Exceptional products and services like yours deserve to be marketed effectively. America first grew strong through community connection. It’s the same today. But now the global community is literally at your fingertips, 24 hours a day. The potential growth for your business is not just a dream, it’s possible. America depends on you and we believe in you.

At RealAdvice.com, connecting real people with real advice is what we’re all about. Our members use RealAdvice.com as a unique search engine to get advice about a variety of topics, from plants to parenting. For small businesses, being a Real Advice Preferred Advisor is like networking in a room full of people looking just for you. We’ll give you all the tools you need to pro-actively reach your global audience and grow your business.

At a fraction of what it costs to place a one-time ad in a magazine, we’ll give you these six valuable tools to help you market you business effectively.

Your own webpage on RealAdvice.com. Creating your business profile as a RealAdvice.com webpage, complete with logo and photo, gives you a professional presence in our database. Potential clients will be able to view your webpage instantly.

Easily uploadable videos. Video promotions and video testimonials are extremely powerful sales tools that speak to the heart of your audience. Real Advice makes it easy to upload videos to your webpage.

Online Invitations. Use your Preferred Advisor homepage email to reach out to all of your social networks including Facebook, MySpace, Gmail, MSN and Yahoo. Inviting people to join your RealAdvice network will help grow your business online.

Real time chat and billing. Chat with your clients live online and retain the total fee you charge for your time. Both our members and Preferred Advisors appreciate the convenience and immediacy of real time chat.

Emails directed to your target audience. You can easily send mass emails to your current contacts and potential clients with updates, news blasts or online office hours. Constant and consistent contact with your audience ensures return clients and referrals.

Top positioning in search results. Preferred Advisors are listed within the first three search results for your categories. So your profile is seen immediately and your Preferred Advisor Seal validates your positioning.

With these six tools, the path to building your business is clear. Connecting with the global community is easy.

It’s also affordable. Instead of spending thousands of dollars for local TV and magazine ads, just $29.99 a month will connect you on a global scale as a Real Advice Preferred Advisor.

We want you to succeed; hard working small businesses are the foundation of our country. Without you, none of us will succeed. But while it’s up to you to build your business, we can help make it really easy to connect with people and expand your clientele. There’s an untapped global market waiting for you online. Sign up as a Preferred Advisor right now for just a dollar a day and you’ll not only realize your potential, you’ll grow beyond it.

Real Connection. Real People. Real Advice.

Faux Finish Academy Direct Response Example

A direct response letter (via email) directing potential students to sign up for classes.
Industries: Education, Fine Art

Email header: Sali Convention Specials on 2006 Faux Finish Classes

Dear Artist:

To be successful in today’s decorative art market a faux finish artist must have vision, a mastery of technical skills and keen business sense.

Does your faux finish portfolio boast the vision and mastery that today’s savvy clients and designers are looking for?

Do you have a strong portfolio but struggle to get the attention of potential clients?

At Faux Academy, you’ll not only expand your vision, your skills and your portfolio, but you’ll also become an expert businessperson, putting you miles ahead of the competition.

Our 4-week turnkey beginner’s course offers:
• A 3 week business e-class with the 4th week of hands-on experience in our studio
• 18 original, avant-garde finishes/sample boards from traditional and non-traditional mediums
• A discount of $150 if you sign up today at www.FauxAcademy.cowm

And with these exclusive fringe benefits to help you get your studio off the ground, success is just around the corner:

Bonus Boards. Create additional finishes from successful boards of our past students.
Our studio is open 24 hours. Because we know inspiration can strike at any moment. Create as many bonus finishes as you want using extra boards at no cost.
2 weeks of free marketing on your behalf. Yes, while you build your portfolio, we market you in all your demographics.
Business Templates. Business card, color tri-folded brochure and magnetic car sign templates are offered at a small cost.

A successful career begins with exciting vision, excellent technical skills and sharp business sense. Faux Academy is the place to start. Become a serious FauxArtist @ Work™. Visit www.FauxAcademy.com today and sign up to receive a discount of $150 on our unique beginner’s class (mention Code 2212006) and the 4-week business e-course.

Want to see my unique avant-garde finishes up close? Please visit me at the Sali Convention in Chicago, IL on July 17, 2006.

Your success is my success!

Angelfest Advertising

What the client was looking for:

A leave-behind postcard with a hip, approachable tone geared towards local artists.
Industry: Entertainment

HEADLINE:
Where L.A.’s film & theatre communities connect.

BODY COPY:
Direct from the film festival circuit, these short films were produced, directed or written by Company Of Angels members.

Come rub elbows with your fellow film & theatre directors, producers, writers, actors & more at this networking fundraiser for COA, Los Angeles’ oldest non-profit repertory theatre.

Hors d’ oeuvres provided by Pomodoro, libations, prizes and live classical piano by the award-winning Lily Popova.

Suggested donation: $10. Don’t forget your business card!

CLOSER:
See original films. Make connections. Feel good.

APA: Gregory Heisler

 What the client was looking for:

Emotional, hard-selling copy targeting members to attend monthly seminars.
Used for electronic & print media.
Industry: Photography

HEADLINE:
Learn from a Legend.

BODY COPY:
Experience Gregory Heisler. This award-winning, world-renowned New York photographer makes a rare appearance in Los Angeles that you won’t want to miss. Peering through the lens will produce more spectacular photographs – and successes – after Gregory shares his secrets of how to perfect your talent and skyrocket your career.

Best known for his TIME Magazine covers, including the very first “Man Of The Year,” Gregory is a pioneer with a stunning array of work that reflects his passion, talent and unprecedented career. You’ll be inspired to follow in his footsteps. Get ready.

Legends breed legends.

APA: Robert Farber Advertising

What the client was looking for:

Emotional, hard-selling copy targeting members to attend monthly seminars. Used for electronic & print media.
Industry: Photography

HEADLINE:
Aim. Focus. Succeed. Repeat.

BODY COPY:
Chances are Robert Farber has already influenced you.  With nine coffee table books, seventy poster images, major commercial campaigns, international exhibitions and the popular online interactive community, Photoworkshop.com, he’s hard to miss.  The award-winning Farber triumphs in both artistry and achievement.  Exposure will take on  double meaning as you discover new techniques for creation and success.

Prolific, passionate and exceptionally gifted, Farber is celebrated for his sensitive, sensual and often abstract nudes, landscapes and flower studies.  With elegant images steeped in stillness and silence, Farber manages to create simple yet powerful moments.  Realize your own unique abilities to create, capture and publish your imagination.

Exceed your expectations.