Skin Revolution Press Release Example

Announcement of new natural skin product line.
Industry: Health and Beauty

FOR IMMEDIATE RELEASE

Skin Revolution Launches Skin Care Products Containing Seabuckthorn Oil, A Natural Anti-Aging Ingredient.
New products contain historically proven natural ingredient to fight the effects of aging.

Recently launched at the IBS New York/American Spa Expo in April, 2006, Skin Revolution’s new line of skin care products utilize natural Seabuckthorn Oil to nourish, revitalize and restore damaged or aging skin. Already available in some spas and salons in New York, the line boasts the popular Wrinkle Defense Night Cream, which reduces lines associated with stress and aging. Other products include: Acne Lotion, Stretch Mark Cream, Revitalize Eye Gel, Rejuvenate Day Cream, Acne Cleanser, Skin Toner, Gentle Cleanser, Skin Softening Foot Cream and Hand Lotion. Ranging in price from $19.99 to $69.99, each product contains the natural rejuvenating skin ingredient, Seabuckthorn Oil.

Historically proven as an effective natural skin care remedy, Seabuckthorn Oil promotes tissue regeneration and also works as an anti-oxidant. Skin treated with Skin Revolution products looks healthier because it is healthier, from the inside out. Healthy tissue cells mean reduced wrinkles and puffiness, without the harmful affects of unnatural chemical remedies.

“Most people want to look younger,” says Tony Caruso and Carlo Gervasi, co-owners of Skin Revolution. “And looking younger just means that you have healthy skin. We wanted to provide a natural way to rejuvenate skin, and the best way to do that is to give your skin the nutrients it needs to be healthy. Skin Revolution created products with Seabuckthorn Oil to offer an alternative to going under the knife or getting skin-stressing chemical shots that don’t last. You just use these products as often as you see fit.”

Biological studies suggest the restorative action of Seabuckthorn Oil may be due to its high content of essential fatty acids, carotenes, Vitamin E, flavonoids and phytosterols – all of which are important for the maintenance of healthy skin. As we age, and particularly when we are stressed, these essential compounds are depleted. By applying products with Seabuckthorn Oil, we give our skin nutrients it may be missing. Tissue regeneration enhances the growth of healthy cells while the anti-oxidant properties help reverse the damaging effects of the sun. The Skin Revolution products also include Bio-Transderma, an ingredient that assists in the proper absorption and quick assimilation of the product into the skin.

About Skin Revolution:
Skin Revolution is dedicated to providing products that utilize historically proven natural ingredients for skin care remedies. Choosing facts over hype, Skin Revolution offers products that are geared specifically for healthy skin, easy to use and safe for the body.

Divorce Relief (website content)

Compassionate, inviting tone for six-page counseling website.
Industry: Health and Wellness
(Not yet launched.)

HOME PAGE

Balance.  Clarity.  Hope.

Divorce can be a very painful, challenging process. You may feel overwhelmed by feelings of anger, resentment, fear and stress as you navigate through these unknown waters. But even though you’ll have to make some tough decisions, this transition can also be an opportunity for positive personal growth.  If you can learn to stay emotionally and physically healthy, a divorce can actually expand your life rather than destroy it.

Divorce Relief™ provides individual counseling and coaching for people considering or going through a divorce as well as those who are beginning their post-divorce lives.

Through a positive, solution-focused and mindfulness-based technique, I help my clients learn healthy coping and self-care skills to build confidence, self-esteem and optimism during an otherwise difficult time.  I work with each client to create a clear, customized approach to transform negative feelings into positive ones. No matter where you are in the process, my goal is to help you replace fear and anger with balance, clarity and hope.

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CONSIDERING DIVORCE PAGE

Contemplating divorce can be a scary and confusing mental process.  You might feel shame and responsibility for having thoughts about ending the relationship.  You might not be clear on why you’re not happy.  If you’re seriously considering this life-changing step, it’s important to remember that relationships are complex and they rarely end because of just one reason.  Getting clarity about why you’re in this position and what you really want from the relationship is key to making an informed decision.

Divorce Relief™ can help you:

  • Figure out why couples therapy is not working for you
  • Explore your tangled feelings about this decision and get clarity on them
  • Explore your fears about ending the relationship
  • Effectively create decision making strategies to determine your next best step
  • Plan how/when to tell your spouse, your children, your extended family and friends

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DIVORCE COUNSELING PAGE

Getting a divorce, even if it’s the healthiest choice, is a complex process. Communicating with legal and financial counsel while also coping with your own emotions and those of your children, family and friends can be overwhelming.  But although a divorce will have a dramatic impact on your life, that impact can be positive.

With Divorce Relief™, you’ll learn how to transform negative emotions into positive ones so you can reserve your emotional strength for the new life you build after the divorce. By collaborating with your legal and financial counsel, I can also help manage the pragmatic decisions that must be made at this time.

Divorce Relief™  can help you:

  • Work through feelings of anger, shame and fear so that clear, healthy, long-term decisions can be made for you and your children
  • Grieve the loss of your married life in a healthy way in order to move forward
  • Make good decisions quickly
  • Keep emotionally and physically healthy during this transition
  • Prioritize and complete tasks for your lawyer, mediator or financial planner
  • Figure out how to talk to your children about divorce and effectively parent them during their adjustment
  • Begin thinking positively about the future
  • Build a strong support system: lawyers, financial analysts, therapists, social supports, job counselors

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REBUILD AND RENEW PAGE

After a divorce is final and all the legal and financial decisions have been put into action, you might still feel lost in your new life.  This is not unusual; the first two years after a divorce are considered the crisis period.  Adjusting to dramatic changes in your living situation, financial position and relationship can be difficult.  But how you handle stress during this time determines how effective you are at creating a happier life as you move forward. The more determined you are to take steps towards positive change during this period, the more successful you’ll be as time goes on. It’s critical to turn your challenges into opportunities for personal growth.

Divorce Relief™ can help you:

  • Minimize the impact of divorce on your children by maximizing your emotional and physical health
  • Make long-term, beneficial decisions
  • Let go of anger and resentment to make room for more positive emotions
  • Learn how to have a fulfilling life after divorce
  • Establish your independence and increase confidence
  • Reinvent yourself
  • Return to work/make career change
  • Learn how to date again
  • Find new social supports

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BIO PAGE

As a licensed psychotherapist and dynamic motivational coach, Kaylee Murphy combines innate compassion with extensive training and personal experience to guide individuals through the divorce process.  Dedicated to a brief treatment model, Kaylee’s approach employs positive psychology as well as solution-focused and mindfulness-based techniques to advocate the efficient, safe and positive personal growth of each client.

Kaylee is living proof that the challenges of divorce can be transformed into personal growth opportunities. As a mother of four, she got her graduate degree from the Boston College Graduate School of Social Work while her divorce was in process.  Rebuilding and renewing her own life inspired her to support heterosexual and LGBT people through the challenges of divorce.

Kaylee serves the greater Boston area and is available for individual counseling sessions in person and over the phone.  Periodic support groups are also available.

Spa Agio

Inviting and relaxing VO for introductory spa video.
(3 1/2 minute video narration)
Industry: Health and Wellness

Imagine the ultimate in relaxation and tranquility, where the outside world disappears and inner peace is revealed. Escape to Spa Agio, The Northwest’s Premiere Luxury Wine spa where pathways to better living will transform your body, mind and spirit.

Owners Dwayne and Terese Clark created Spa Agio from the most decadent and luxurious treatments discovered during their travels to nearly 400 spas in 40 different countries. Every detail was carefully selected to make your spa experience simply exquisite.

Your journey to better living begins the moment you step into Spa Agio and are greeted by the calming sounds of our grand waterfall. While you wait, rake through large Chinese sandboxes to quiet your mind and drink African Ginger Honey tea to soothe your stomach. Enter a sanctuary of calm as you pass through the doors to the relaxation area. Decompress with our ritual European footbath, designed to ease your transition from a stressed state of mind to one of inner peace.

Every Spa Agio treatment brings you closer to the total relaxation you deserve. Massages are enhanced for comfort with 650 thread count sheets, heated beds and fluffy down comforters. Gaze upon swimming fish during your massage to further achieve a relaxed alpha state. Allow yourself to be enveloped in warm blankets and a heated neck roll during a manicure and pedicure.

For the most decadent spa experience available, indulge in our skin-rejuvenating wine bath, the only one in the Northwest. Inspired by the luxurious wine baths of France, this popular spa treatment regenerates the skin through grape seed oil antioxidants.

Chinese reflexology is revered as a powerful non-invasive therapy that stimulates your body’s natural ability to heal itself. Our reflexology treatments drive toxins from the body, relieve stress and help you to achieve your optimal balance.

Before or after any Spa Agio therapy, treat yourself to a walk along our unique reflexology path, renowned as the only indoor spa pathway located within the United States. A leisurely walk on our handpicked stones will further your journey to wellness.

Our estheticians use antioxidant Grapeseed extract based skin care products and our library is filled with inspiring lifestyle books to promote well-being. Your spa therapist will recommend a personalized spascription for rituals and activities to enhance your post-spa experience. You can take your Spa Agio experience home with you by visiting our spa boutique, which features the wide array of products used during your spa treatment. Peruse further in our exclusive boutique area; a well-known place to find that perfect gift.

Great for an individual escape, Spa Agio is also the perfect place for special gatherings like birthdays, wedding and baby showers and corporate parties.

Our luxurious lunchroom serves an organic menu and provides an exclusive setting for both small and large parties. Our private concierge will help you create a customized party experience to ensure that your gathering is a special event.

Transform your mind, body and spirit today; visit Spa Agio and discover the ultimate in pathways to better living.

Sunrise Detox

Compassionate, informative narration for sensitive audience.
Industry: Health and Wellness
(60 second introductory video)

Choosing treatment for drug and alcohol abuse takes courage. Choosing the best treatment can change your life. Sunrise Detox is dedicated to dignified recovery. We provide first class medical and clinical care in a cozy, comfortable facility. Known as the premier detox center in the country, Sunrise Detox has opened a new facility in Sterling, New Jersey serving the New York/New Jersey metropolitan area.

At Sunrise Detox, you’ll experience a safe medical detox protocol that keeps withdrawl symptoms to a minimum. You’ll enjoy flat screen TVs in every room, pillowtop mattresses, healthy meals, numerous relaxing common areas and a furnished patio with lush, natural views. Our compassionate staff members provide 24-hour medical attention before, during and after your detox is complete. Dedicated counselors guide individual and group sessions as well as aftercare planning to help you transition to a healthier lifestyle. Upon request, accommodations can be made for transportation, insurance policies and private rooms.

Sunrise Detox truly gives you the treatment you deserve; the treatment that will change your life. Give yourself the chance to detox with dignity at Sunrise Detox

Health and Wellness Care

Full brochure to use as leave behind and at speaking engagements. 
Industry: Health & Wellness
(Not yet launched – company name obscured at request of client)

PAGE 1

About Us

We are an advisory and advocacy company born from the understanding that researching, creating and implementing a care management plan can be overwhelming for anyone, at any age.  We ease this process by providing appropriate recommendations from which clients and their families can make informed choices.  We developed The XX Approach to go beyond medical models in order to meet the needs of the whole person.  Our corporate offices are located in New York State, but we have advisors and advocates available to us nation-wide.

How we work.

As advisors and advocates, we provide care management recommendations based on what’s most important:  the needs and desires of the individual. We work with our clients and their families to design and implement an innovative care plan unique to each person.  Our goal is to support our clients in making the most appropriate decisions possible.

The XX Approach examines the most important aspects of an individual’s life in order to clearly understand his or her specific needs and preferences.  We look at the whole person: where they want to live, what they want to do and what resources they need.  Then, to save our clients and their families’ time, we review all the possibilities and recommend a number of suitable care management options tailored for the individual. With this information in hand, our clients are able to make informed decisions with reduced anxiety.  Once the chosen plan is implemented, we even monitor the living arrangement to ensure the person is receiving the best care available to them.

With our help, clients and their families are able to make comprehensive short and long term care management plans with less stress, stronger crisis prevention and more peace of mind.

PAGE 2

“What is The XX Approach?  How does it work?”

We understand that every person – and every situation – is unique.  We developed The XX Approach so that we could truly tailor our recommendations to each client in the most comprehensive and efficient way possible.

Through The XX Approach, we a) gain a complete understanding of our clients and their desires, b) provide a complete range of alternatives from which they can choose and c) develop a plan to meet those goals.  The XX Approach also allows for maximum flexibility in our recommendations so as to continually meet the changing needs of each client.

There are five essential parts to The XX Approach:

1. Comprehensive Review.

In order to be a successful advisor and advocate to our client, we must fully understand their life situation, needs and desires.  We do this by reviewing the 10 most important areas of the client’s life: mental, physical, social, financial, legal, death preparations, location, environmental, leisure and spiritual.

2. Facilitation.

Planning care management can be emotional not just for the elderly client, but for the family as well.  We facilitate communication between all family members for smoother, less stressful interactions.  Everyone wants what is best for his or her loved one, and discussing the situation with a third party often brings families closer together.

3. Recommendations.

With a clear picture of the individual’s needs and preferences, we then thoroughly research our resources to determine the appropriate recommendations.  Presented with several options, the client and family can make an informed decision for the proper care management plan.

4. Implementation.

Once the care management plan is chosen, we help the client and family put the plan into action.  We can make calls to the facilities, make appointments with the professionals and even arrange transportation.  Or, we can provide the current care manager with all the pertinent information so they can make arrangements.

5. Ongoing Support.

In order to ensure the client is receiving the most appropriate care and services possible, we monitor the living arrangements and procedures, holding agencies and facilities accountable for their services.  As the needs and desires of the client change, we provide further support and adjusted recommendations.

PAGE 3

The Comprehensive Review

The goal of the Comprehensive Review is to understand the whole person, so we can recommend plans that meet all of the individual’s needs, not just some of them.

There are 10 essential parts to the Comprehensive Review:

1.  Mental Health.

Understanding our client’s mental health is essential to understanding what they want, what they like and what their intellectual, emotional and creative needs are.  We obtain this information through our interactions with them, sometimes in a variety of settings.  Additionally, with the client’s permission, we like to speak with family members, friends and others who are important to our client and his or her care.  Professionals are consulted for specific expertise when appropriate.

2.  Physical Health.

Understanding our client’s physical health helps us to determine any additional assistance they may need, including adaptive equipment, home modification or other aids.  As with mental health, professionals are consulted when appropriate.

3.  Social Support.

Knowing our clients inner circle of people they trust helps us understand their support system.  With the permission of the client, we speak with their family and friends for additional insight into developing a plan.  These insights reinforce our direct interaction and enable us to be an effective advocate.

4.  Financial Comprehension.

Constructing any type of plan involves consideration of the available finances and care management is no different.  Understanding a client’s financial situation helps us to develop a practical and sustainable plan for that person.  Additionally, as an advocate, we ensure there is appropriate financial planning in place for their expectations.

5.  Legal Plans.

With the wishes of the individual put into legal form, major emotional and financial crises can be avoided.  Though we do not prepare legal documents (i.e.: living trusts, wills, advance directives, etc.), we do ensure that our clients have adequate planning in place that is consistent with their wishes, including these documents.

6.  Preparing For Death

We know this can be a sensitive subject for most people, yet it is something that needs to be planned for.  We can assure our clients, though, that once they express their desires and know those desires will be met, there is typically a sense of great relief, having taken care of the tough questions.  The whole family will benefit emotionally and financially from making these preparations now, rather than avoiding the issue, which can lead to potential crisis later.  In fact, many times we are able to take what could be emotional and divisive issues and turn them into areas of strength for our clients and their families.

7.  Location

Leaving or changing one’s home can be emotional at any age.  To assist with a less stressful transition, we look at the geography, property and location to make sure that the best possible solution is found for the client’s happiness.  We don’t just look for a location that meets the medical needs of our clients; we want them to be in pleasant surroundings with easily accessible resources.  A Care Manager is typically no more than 22 minutes away.

8.  Environment

Environment refers to the actual residence the client lives in.  Typically, the kind of support services needed dictate the type of property chosen.  Again, this is done in a comprehensive fashion taking into account all 10 areas of the client’s life.  With support services close by, emergencies can be minimized and handled immediately when they do occur.

9.  Leisure

Constructing a plan doesn’t exclude the fun stuff.  In fact, participating in activities and hobbies is essential to improving quality of life.  Instead of feeling lonely or isolated, individuals enjoying themselves in a group activity often experience improved self-esteem and energy.  It’s an area often neglected, but as an advocate, we offer added value by providing recreational ideas consistent with our client’s wishes.

10.  Spiritual

Our belief systems are our anchors in life, especially during times of great change and upheaval.  Understanding and supporting the belief system of our clients helps us make recommendations that are consistent with those beliefs and desires, smoothing an otherwise difficult transition.  Spirituality completes the support system that is essential for a successful care plan.

PAGE 4

“Why should we use XX?”

There are many benefits to working with us for your care management needs.  The XX Approach was designed to save you time and alleviate stress while still meeting the unique needs of the individual.

Crisis Minimization.

Our Comprehensive Review covers all the important aspects of the elderly client’s life, decreasing the possibility of any crisis in those areas (financial, emotional, health-related, placement related, etc.).

Less Familial Stress.

Our Family Facilitation takes the pressure off the family as they approach a loved one to talk about difficult subjects.  The elderly client is also more likely to be forthcoming with an advocate about issues that may be too embarrassing or too emotional to discuss with the family.  Through this facilitation, important information is still communicated and implemented, consistent with the client’s expectations.

Save Time.

We save you time, stress and anxiety by utilizing our knowledge and familiarity with the care management field in order to offer comprehensive tailored recommendations.  We also assist in the implementation of the chosen direction, allowing you to focus on other important matters.

Secure Decision-Making.

Our comprehensive recommendations enable you to feel secure in your decisions.  You are choosing from only the best available alternatives.

Client Life Enhancement.

Implementing a plan that places the needs and desires of the client first often enhances their quality of life by maximizing their self-esteem and independence.

Peace Of Mind.

The family can rest easy knowing that their loved one is not only receiving the best care possible, but that we are constantly monitoring the plan for any needed adjustments.  The client feels safe knowing an advocate has their best interests in mind.

PAGE 5

“What makes XX unique?”

This is an important question, one that we get asked often.  Here are just a few of the reasons why we are unique:

The XX Approach.

We view the whole person and provide complete recommendations tailored for their specific needs and desires.  Our approach is not built on a medical model.

Custom Care Management Plan.

We know that every person, family and situation is different.  That’s why we developed the Comprehensive Review as part of The XX Approach; so we could tailor each care management plan to each individual’s needs.  Our clients aren’t numbers, they’re people.

Supervision Model.

These are difficult decisions and that’s why we don’t just leave it to you to figure out for yourself.  Our model includes structured supervision, collaboration and discussion.  This is how we ensure consistency in meeting the needs of our clients.

Our only compensation comes from our clients.

That means we aren’t obligated to anyone else but our client and their family.  We refer individuals to specialists, but we don’t receive commissions from them.  Every action and recommendation we make is in the best interest of the client.

Our clients stay independent.

We understand the desire to stay autonomous – no one wants to be baby-sat.  We strive to keep our clients as independent as their needs and desires allow them to be, keeping them active and happy.

We can help a little or a lot.

Depending on the life situation of the client, they may need a little help or a lot of guidance.  We can assist with a single task such as finding a daily care manager, or we can oversee the entire process.

Care Managers are available nationally.

We have care management in place across the nation. Good care managers should be close to their clients, so it is our goal to have a care manager less than 22 minutes away.  Family members can rest easy knowing someone is nearby to provide support for their loved one.