The company Is growing its grocery business, aggressively remodeling and expanding stores, and entered the Canadian market In 2013; however, It has struggled there and endured a high-profile data breach In 2013. Target Market “Balance, that with an unwavering focus of delighting our guests. Make their lives easier and their communities stronger. Create an unforgettable shopping experience”. This is the company’s motto towards Its customers. Their target customer Is an educated female with an average Income of $60,000.
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The buying behavior is shown below in the chart. Retail Offerings Target Stores – Target is a chain of discount stores that are about 95,000 to 135,000 square feet (8,800 to 12,500 mm) and carry hardliner, softness (clothing), and a Limited amount of groceries, mostly non-perishable. Specifically, Target stores carry clothing, shoes, jewelry, health and beauty products, electronics, compact discs, DVD’s, bedding, kitchen supplies, sporting goods, toys, pet supplies, automotive supplies, and hardware supplies.
They also carry seasonal merchandise such as patio furniture during the summer and Christmas and Hanukkah decorations during November and December. Many stores, depending upon location, may also have Target Optical, Target Clan, and a portrait studio. Most new locations built after 2004 include Target Photo, Target Pharmacy, Cutbacks coffee, Jamb Juice, and/or a Pizza Hut Express standard in addition to “Target Cafe”. It has also been reported that Cold Stone Creamery and Target have signed a deal to test in-store ice cream shops in three stores.
In early 2010 Target updated all references from “Food Avenue” to “Target Cafe”. Afresh – During 2009, a new store prototype was developed for general merchandise stores. These stores, dubbed Afresh, include an array of perishable and frozen foods, meat, and dairy. Produce selections include select, barrowed fruits and vegetables, and pre-bagged items like bananas to eliminate the need for scales and weight- based pricing. They do not have an in-house bakery or deli, but carry a small number of baked goods and pre-packed deli items.
Product Includes a few national brands, but heavily focus on Target’s owned-brand products such as Archer Farms and were existing stores that remodeled and expanded space to accommodate the new rockery layout, but some newly built stores that opened in 2009 incorporated the new format as well. The Afresh concept was to be rolled out across 350 stores, either by remodel or as new store openings, by 2010. On average, a Afresh store is about 1,500 square feet (140 mm) larger than a general merchandise Target store, but is not labeled a Supermarket as these stores’ grocery aisles are still markedly smaller than those of the hypermarket.
Supermarket – Supermarket is a chain of hypermarkets that are about 174,000 sq Ft (16,200 mm) and feature double entrances on one-story stores. The first Supermarket opened in Omaha, Nebraska, in 1995 and is the largest at 204,000 square feet (19,000 mm). The second Supermarket opened in Lawrence, Kansas, the same year. As of October 2008, Target operated 218 Supermarket stores in 22 US states, the majority of which are in Texas and Florida, with sizable numbers in Minnesota and Colorado. Citrate – On February 15, 2011, Target announced plans to open a new store concept, called Citrate.
The first stores were opened in July, 2012, in Chicago, Seattle, and Los Angels. The Chicago store allocates approximately 5,000 square feet (5,100 mm) to its sales floor. Citrate stores carry groceries, prescriptions, cosmetics, clothing, electronics, toys, and apartment essentials such as furniture, linens, and kitchen utensils. Certain items too bulky for urban apartments or for customers to carry are not stocked in Citrate stores, even if they are stocked in suburban Target stores.
Urban Stores – Target has used its urban store concept to open multiple-story stores in city centers, such as in Annapolis, New York City, Los Angels, Chicago, Seattle, San Diego, Washington, D. C. , Atlanta, Miami, New Orleans, Minneapolis (within the corporation’s headquarters complex), Glendale, California, Pasadena, California, Portland, Oregon, Stamford, Connecticut, and Homeroom, Alabama. In July 2010, a Target store opened in New Work’s East Harlem. The company also opened an urban store in Pittsburgh East Liberty neighborhood in July 2011.
In March 2012, as part of its Canadian expansion, an urban store opened in downtown Misgauging. It is the largest Target store in Canada, and one of the main anchors of the Square One Shopping Centre. Regional Distribution Centers – As of January 2010, Target Corporation operated 37 distribution centers across the United States. Food Distribution Centers Import Warehouses Sustainable Competitive Advantage (NYSE:WANT). Target offers both everyday essentials and fashionable, differentiated merchandise at discounted prices. Target operated 1,778 stores in the U. S. In February 2013. Target’s chief competitive advantage is its aesthetic appeal.