Technological factors of beer: Intro Technology and social networking have become a major Influence In the world we live in today. The paper is about how technology affects the beer industry, specifically if it’s a threat or an opportunity. This summary focuses on the marketing traits using opportunity and threats to describe how the beer industry changes when the influence of technology in involved. In this analysis it is shown how the beer industry uses technology to their advantage to create more opportunities, as well as how technology Is an opposing threat to major beer corporations.
The opportunities and threats are stated with respect to the beer Industry have been summarized and explained using sources from websites. Threats and opportunities Threat: http://stimulates. Com/HTML/epistemologically/ 2021921820_briercolumn30xml. HTML The technology to brew beer in the comfort or your own home certainly would grab a lot of people’s attention, and that’s exactly what Bill Mitchell and his partner Aviva Geiger have done. They’ve created a device that’s about the size of a large microwave to brew beer called the Pickerel Somatic.
The Pickerel Somatic has also been created to connect to the internet so that consumers can share recipes as well as see the beer progress live on their cellophane. This is a potential threat to the beer industry because will seek the newer and different way to get beer. This machine would cater to a specific niche market of people who prefer to make things themselves (ex. People who make their own wine). Beer companies need to be weary of this kind of technology because other inventions can be created and people can go from being interested in already made bottles of ere to Just wanting to buy the wheat to make the beer.
Beer companies have then gained new customers, therefore more profit due to the technology to do so. Companies have evaluated the consumer need and have discovered the opportunity that In order to Improve they must come out with when it’s at the perfect temperature to drink on the can. This is an opportunity because it shows people that companies care about what interests the consumer. If there is a demand to be met, companies seek it as an opportunity and try to meet that demand. This kind of change to beer changes the industry because people are owe more health conscious and beer companies are taking that into recognition.
With more choices of beer, companies will cater to all kinds of demographics. (The Canadian Brewery Industry, 2013) Opportunity: http://www. Manacles. Ca/2011101119/from-the-editors-2/ Fact source: http://frank]Kenny. Com/saving-money-through-social-media-marketing/ With the technology to move one million bottles in one delivery creates an opportunity for some beer companies. When the technology to carry that much beer to one destination surfaced, it created a lot of awareness in social media to tell people about the news.
The project to deliver that much beer came to a total cost of $24 million. A logo was also created to represent the project as well as a Twitter and Faceable page. This impacts the industry because technology and social media is what we use on a daily basis to connect with one another. With the use of social media, it is easier to connect with consumers. Companies can also save money on advertising costs and promote deals to people instead of constantly buying time to play ads on TV. (Kenny, n. D. ) This is an opportunity because it is easier succeed now n days to promote an idea or brand.
Businesses can use it to their advantage to save money and gain profit all at the same time. (Sonny, Melon’s beer fridge that only Canadians can open, 2013) Threat: http://www. Gizmo. Com/nelson-passport-fridge/28111 / Nelson, a Canadian beer company came out with the ingenious way to capture people’s attention to buy their beer in foreign countries in Europe. They placed red fridges filled with beer that can only be opened with a Canadian passport. The technology to do this caused attention to Nelson and got people excited about their reduce.