Two adverts

I am going to compare and contrast the persuasive techniques used in two adverts. Sight Savers is an advert trying to persuade you and the Samaritans is informing you. The message of the advert Samaritans, are informing the reader about the organization called the Samaritans, who are willing to help you with your problems in a non-judgmental way “we’re also non-judgmental,” The main message of the Samaritans is that they are trying to tell the public that its easier to talk to someone you don’t like.

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They make the reader thing about it straight away with the rhetorical question in the sub heading “if you tell your girlfriend will she think less of you?” They make the reader ask him self the question straight away because they want the reader to put themselves in a position where they have been in so next time he knows they are here to help. On the other hand the advert Sight Savers is a charity organization that specializes in raising money. They are putting forward to us that there is this disease called Trachoma in the developing world. They are trying to plead to our conscience to save the sight of children in the developing world; they have used children purposely to make us feel sympathetic.

The Samaritans is aimed at anyone from the public, who has a problem and want to talk about it in a non-judgemental way. But it’s aimed at more specificity to teenagers and young adults because these are the most likely years in a person’s life to suffer from some kind of psychological problem. The Sight Savers is aimed at mainly working adults but more specifically I would say people with a conscience. So they persuade you to donate by making us feel sympathetic by using children “just watch a child” they purposely use children because it make the reader feel more compassionate and want to donate.

The Samaritans advert is trying to tell the reader that if they have any social, psychological difficulties or any problems of any kind big or small that they can ring a member of the Samaritans “any kind of problem, big or small.” I don’t think they are trying to persuade the reader I think they are informing the reader that they organization is there to help if you have a problem and don’t have any anyone to talk it with. The advert Sight Savers is campaigning to try and persuade the reader to donate money so that children eye sight will be saved and they will cure the disease Trachoma “it costs as little as 1.20 to treat one person” they include facts unlike the other advert and it uses “as little” because for people like us 1.20 is loose change and think of the good that will come out of it.

I’m going to compare and contrast the headings of the two adverts which stand out to the reader and catch the readers eye and why. The headings are important because sometimes the reader flicks through before reading so the publisher has to try and catch the reader’s eye. So I’m going to comment on where the headings and pictures are, and where are the pictures put in relation to the headings and what do the headings and pictures aim to do. Now I will compare and explore the features of the two adverts which stand out to the reader that influences him/her in communicating with publisher, also I will investigate in detail the language used to persuade the readers mind.

In this section I will be looking into the layout of the headings and pictures in both of the adverts. Firstly looking at the heading for the Samaritans adverts ‘Sometimes its easier to talk to someone you don’t like’. The picture shows a female in her teenage years lying seemingly on a pillow most probably to be set in her bedroom showing to the reader happy emotion and expressing this in her facial expressions.

A the top right hand side of the picture containing the teenagers is a question to the reader which is related to the picture, which is ‘ if you tell your girlfriend will she think less of you?’ on the other hand the heading for the sight savers advert is ‘Blinking Hell’. The picture is of a pair of eyes in which the eye lids are held open by knotted barbwires. The font of the sight savers advert is much more larger than of the Samaritans and is therefore more eye catching and appealing to the reader than the Samaritans but the Samaritans one is more longer heading which therefore explains the contrast of size