Also, it is proven with 95% confidence that there is no difference between he five purchase frequency groups concerning the degree of satisfaction with the opening hours. It is proven with 95% confidence that there is no relation between satisfaction with price-quality ratio and satisfaction with Subway in general. It is proven with 95% confidence that there is no deference between the four Income groups concerning the satisfaction with the price-quality ratio Variety of the components.
Not a single participant (0%) Is completely dissatisfied with the variety of the components in the Subway sandwich. It is proven with 95% confidence that there is no relation between satisfaction with the variety of components and arches rate. Accessibility. Concerning the accessibility of the store, more than one quarter (35%) of the people are dissatisfied with the opening hours of Subway Bread Central station. Furthermore, the participants would purchase more frequently If the Subway store location was Inside the Central Station.
Almost half (43%) of the people would purchase more. Service. Regarding the service in the Subway store there were over a half (60%) visitors satisfied with the service aspect speed. Two third of the people (58%) are satisfied with the service aspect politeness. Precisely three quarters f the people (75%) are satisfied with the Product expertise. Less than one quarter (24%) are not satisfied with the hygiene in the Subway store. Age. In case of age groups, there are two age groups of quite a large size compared to the other age than a half (39%) of people between 21 and 30.
We are 95% confident that the average age of Subway customers is between 18 and 20 years old. It is proven there is a difference between the five age groups concerning the degree of their purchase frequency. Income. Looking at income, less than a half (47%) of the people earns less than в?500,- per month. Gender. In case of gender, more than a half of the people (55%) are male, and less than a half (45%) are female. It is proven with 95% confidence that there is a difference between men and women concerning the satisfaction with the appearance of subway Bread central station.
To conclude, this research has shown that the customers at the Subway store in Bread Central Station are dissatisfied with the seating facilities, sandwich prices and store accessibility. To finally answer the research questions, the weak spots in the findings mentioned above must be stressed out. If customer satisfaction with Subway t Central Station needs to be improved, these aspects of the Subway store at Central Station Bread must be enhanced: Satisfaction with the comfort of the seats. Satisfaction with the number of seats.
Satisfaction with the price-quality ratio. Satisfaction with opening hours and location. Limitations and caveats When conducting the research, the research team stumbled on to several limitations. Limitations concerning the Subway store, the target group composition and survey design. Firstly, the research is limited to only one Subway store. Therefore, the findings and recommendations only apply to the Subway store at Bread Central Station. Secondly, it was not possible to get a representative sample for the age group of customers who are 31 or older.
Thirdly, there was a fault in the survey design. For a selection of questions in the survey a 4 scale satisfaction option was implemented. After doing the field work, the research team discovered that this was not enough. For a more accurate analysis the survey should have been constructed with a minimum of 5 satisfaction degrees. As a result, the findings, analyses and conclusions are not as accurate as they are ought to be. Nevertheless, enough improvement points were found in this research. Recommendations
