Elements of Marketing

The most widely accepted definition Is that of the American Marketing Association, the professional organization for marketing practitioners and educators, which defines marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives"
Elements of ...

Dewars – Analysis of the Integrated Marketing Plan

The Dear's brand faces the real possibility of extinction If It does not act quickly to appeal to a newer, younger market segment. Although the existing target group remains both loyal and profitable to the company, it is aging and currently has no successor. The task at hand is the retention of its loyal base while securing a new one. The image of the brand must be preserved in the eyes of each ...

The Fenn School Speech

A heartfelt, personal speech that incorporates specific references about the honoree.
Industry: Education

Following Headmaster Jones is like following a great jazz band with just a triangle and a stick. But I’ll do my best keep the beat.

I’m honored to represent the Board of Trustees tonight in this very special tribute to an extraordinary teacher and person. On behalf of the ...

Just Dog Clothes Press Release Example

News linking clothing line to current events.
Industry: Fashion


JustDogClothes.com Launches Large Dog Winter Wear To Address ASPCA Advisements
Protecting pets from the elements with functional fashion is a priority for dog clothing manufacturer.

With record-breaking snowfalls on the Eastern Coast of the US, the demand for ...

Titan Entertainment Press Release Example

Launch announcement of ground-breaking TV entertainment program.
Industry: Entertainment


Titan Entertainment Launches New Sporting Event Hybrid With Television Pilot, “Titan Fighting Championship”

Titan Entertainment is breaking ground in the rapidly growing industry of Mixed Martial Arts (“MMA”) with the Titan Fighting Championship ...

Skin Revolution Press Release Example

Announcement of new natural skin product line.
Industry: Health and Beauty


Skin Revolution Launches Skin Care Products Containing Seabuckthorn Oil, A Natural Anti-Aging Ingredient.
New products contain historically proven natural ingredient to fight the effects of aging.

Recently launched at the IBS New York/American Spa Expo in ...

Ayana Apparel Press Release Example

Launch announcement of sun-protective clothing line.
Industry: Fashion


Ayana Launches Fashionable Lines of Sun Protective Clothing

Continuing to revolutionize the clothing industry, expanding brand, Ayana Apparel, has yet another line of stylish sun protective clothing ready for Spring and Summer of 2010. Both the Signature Collection and ...

The Crooked Eye Press Release Example

Announcement touting film’s latest success in festival circuit.
Industry: Entertainment


Hit The Fan Productions Announces L.A. Premiere Of
The Crooked Eye In Dances With Films Independent Film Festival

The latest short film from Hit The Fan Productions, The Crooked Eye, will have its Los Angeles premiere on June 9, 2009 at 5 p.m. at ...

The Candy Palace Press Release Example

Newsworthy hook & story linking young author to non-profit organization.
Industries: non-profit and publishing


Nine-Year-Old Author Inspires Foundation To Feed The Hungry

Nine-year-old Isabel Janavs’ original story, “The Candy Palace,” a playful adventure that follows a young girl as she tries to undo the magic spell of a well-meaning ...

Baby Abuelita Press Release Example

Teaser announcement linking popular toy to International Toy Fair.
Industry: Children’s toys


International Toy Fair Gets Sneak Peek At Baby Abuelita DVD
45 minute DVD featuring animated Baby Abuelita characters as teachers of Hispanic culture.

Riding on the wave of rapid growth and popularity, Baby Abuelita Productions will be ...