Their market share continued to reduce down to 23. 1% in 2010 mainly due to new government policies. For example, under AFT, Malaysia has reduced import tariffs, admittedly after having secured a two-year deferral from SEAN. Import tariffs on completely built-up (CUB) unites were reduced from a band of 70 – 90 percent to 20 percent at the start of 2005. However, it is important to understanding that Proton losing its market share to Periods, another Malaysian automobile that was formed a decade after full operation of Proton could hint some gaps in their management system.
In other to justify these claims, it is necessary to have a look at their in-depth financial performance since the sass and how they have coped with loses in relation to their internationalization project. Personnel The overall thrust of our Human Resource strategy is to recruit, reward and retain the best employees. During the year, a number of recruitment road shows were inducted in Malaysia as well as the I-J among leading engineering and business universities to meet our growing requirement. The response was overwhelming and more such road shows are being planned for the coming year.
An internship program for graduate trainees was implemented during the year to meet the growing needs of the business. The Human Resource Management Group has continued to be the key forum for the communication of policies and issues affecting the employees. The Group comprising representatives from the Senior Management and resource issues affecting employees. It is a unique program that allows regular communication and prompt resolution of issues as well as participation by the Union in the development of policies affecting the employees.
Research & Development The Group continues to research new technologies with the ultimate aim to put these innovations into production through partnerships with Tier One Suppliers or MOM customers. Two such advancements likely to see production are engine technology VAT (Active Valve Train) and chassis technology WA (Versatile Vehicle Architecture). The Group has also invested significantly on the development of new innovative reduces to meet the challenges of the market place. During the financial year, the Group invested REARM. 9 million (2003: REARM million) in research and development.
For 2004, total development expenditure increased significantly with work focused on the development of new models on a number of platforms including the leading edge Versatile Vehicle Architecture (WA). The WA reduces the time it takes to bring a new product to market and helps meet changing demand more quickly. Globally, we are moving towards shared technologies so that vehicles can be differentiated while using common components. The reduction in development time will create greater efficiency and the standardization will also lead to greater economies of scale in purchasing components.
Development has also begun on an aluminum-bodied vehicle built on the WA platform. Increased fuel efficiency and power through weight reduction and material respectability are key factors that have conspired together to promote the use of aluminum in vehicle body structures for high volume production. Proton is aiming to become one of the strong competitors of the automobile companies in market. So, as other existed competitors challenge the other proton many, they were inspired by them to develop a quality business for the customers.
Competitive advantage is what they are targeting for company and there are business motivational is about the capabilities in automobile companies . Even they are realizing that there are some existed competitors have their own abilities in the automobile, they are also have the buyer Power. The buyer will choose the cheap car for the first car and buyer also actually are fragmented. Therefore, it will not have much affecting. Besides that, they are always finds a way to make the market being effective with their strong distribution network.
However, the companies of proton is the most famous company in Malaysia as we know and they will try the best to ensure that damage will occur. Moreover, proton also is one of the companies which give a inspiration on all people and race in Malaysia irrespective early age or that old. Everyone knows, that Proton has various product automobile with the design distinctive. Some, from revenue scooped the great of benefits had rival that high with others automobile company. Even though, it still will ensure that Proton companies will always stable with economy and in terms of from product aspect is that best and high quality.
