Dunking’ Donuts restaurant is one of the world’s largest companies in fast food industry, which deals in wide range of hot, iced and cold beverages, baked goods, sandwiches and soft drinks etc. It was founded in 1950 and now operating in more than 33 countries with good quality of food at affordable price. It gains customer communication and quality of food. It has high turnover rate and comes in list of top five restaurants globally. Research defined as that approach which attempted to solve the specific problem or to make sure validity of elucidation.
Research process is that process which shows he steps necessary required to make research; shown through following diagram: Define research problem / Questionnaire: In this step first of all we write the purpose of research. Is it made to know more about the market or product or to find the solution of a question? All those problems, complications and Questionnaire about which we want to know more are defined in a proper and professional manner. Research proposal: Research proposal describes what managers expect if they will made research on specific issue.
It indicates the satisfaction level, motivation, performance quality, and velveteen of business. Research design: Research design is that step in which plan is made by using techniques to start work on research. There are two broad ways of forming research design: Experimental: (in which researcher has control and can modify independent variable) Non- experimental (in which researcher does not have control and can’t modify independent variable) Data collection objective: Accumulation of different facts & figures is called data collection. Data collection is made with a view to collect information or to make important business decisions.
With a growing total sales and demand for Dunking’ Donuts restaurant, it observed by managers and directors that we should make a chain of our restaurant in order to meet the requirement by customers and growing demand of company. To access the market need to target more customers and to enlarge the existing business. There are two types of collected data: Grouped data: (arranged data in a organized mode) Ungrouped data: (unwarranted data in unrecognized mode) For this purpose, a research is made and data is collected through primary and secondary both sources.
Primary data Secondary data Primary data: That data which is collected for the first time by using statistical techniques or methodologies is called primary data. It is also called original data. Personal interviews, market surveys, straight observations and focusing groups etc are tools used for collection of primary data. Secondary data: That data which is collected from those ways, collected by someone already. We can also said it UN-pure data or undergo data. Mobile phones, e – mails, post cards and news papers are tools used for collection of secondary data.
Task 1. 2: majority of view or decision making sense before doing something or taking action. Before conducting survey, we must keep in view the taste, preference, trend and size of population to get better result. Survey methodologies: There are two broad categories and ways of conducting survey in research process: Questionnaire Interview Questionnaire: In this survey, questions are asked from customers to know their views about this company. It can be oral or written types of question.
Questions are short ended means sometimes they gave us space to write about their view of specific things and sometimes operations are given and we Just need to choose the answer as per our reception. Interview: Interviews are quicker way to get respond from customers rather than Questionnaire survey. These are no any prominent difference between Questionnaire and interview. Interview can be of many types like face-to-face interview (those interview which are conducted personally and face to face.
This is time consuming and direct way to conduct survey) and telephonic interview (those interview which are conducted on telephone or indirect way to conduct survey) etc. We use open- ended questionnaire survey methodology to know about the views of customers and their preference or distraction level. Sampling frame used: Sampling is known as process to test or conduct census the wroth and influence ability of product directly on consumers. Sampling frame is called the target consumers of a specific area.
Numbers of people are selected to study the change in their behavior or effect on them within certain condition. Before conducting sampling, we will choose few people from population and test or Judge their behavior to analysis and interpret the result. Task # 1. 3: Keeping in view the above-mentioned scenario, few of questionnaire for solving existing problems are of following types: Yes No Serving method Bad Average Excellent Delivery time Taste of food Quality of food After conducting such analysis, suggestion is asked from customers to know about possible solution.
Then we count the preference and taste of majority of people. Task # 2. 1 & 2. 2: Data analysis: After collection of data either from primary source or from secondary source, data analysis is made to present the data in formal format, which exhibits the needs and requirements for opening of new restaurant of existing chain on new location. In tat analysis, we prepare report to know about the accuracy of data collected and to make it useful in decision-making process. There are many factors kept in view including consistency, standardization, homogeny, completeness, lawful and understandable etc.
Data analysis is made and then present in a logical manner to show the results. Note: calculation is made in millions There are various methods used to analyze data written below: Average: Average is sued to measure the central tendency of numerical data. Average is also named as mean. We can evaluate it from following data: Average = sum of numbers / total numbers x=EX/X Median: Middle value of a series of number is called median. If there are even numbers then we will find median through following formula: (N+l) / 2 Mode: Most repeated value in series of number is called mode.
