Advertising is a well-known and important part of the marketing world for any business. Advertising companies raise and spend In millions of dollars each year from creating new ideas and selling campaigns. Many hours are put into creativity and developing each print ad we see every day in magazines, billboards, television ads, etc. Advertisement designers want to make their work meaningful to their viewers so that they can relate to these ads and purchase the Items they are trying to sell.
This works best when people in their advertisements are relatable such as celebrities, athletes, politicians, etc. In a world that’s increasingly becoming one small global village, companies cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people’s opinion to buy have been greatly influenced by the impact of advertising.
Show a product over and over again as extremely good coupled with dazzling pictures of women with clear and bright skin and you will notice the increased demand for the product in the coming weeks and months. The art of advertising has often been criticized by its detractors as a form of deceptive propaganda. Critics argue that advertising can also have a huge influence on society. It tells the consumers that only purchasing products makes you happy and therefore people compare each other on their belongings.
Women also compare themselves with the beautiful and very skinny models they see on commercials and ads. This sometimes results in eating disorders and a low self-esteem of women who don’t look like these models. Another bad effect is, that minority groups are fully Ewing eliminated from the Market. Commercials are also an important part of the income of a TV station which leads to the suspicion that a news channel might not report on an Incident about a company they depend on. A lot of TV shows are also based on these commercials, and if the ratings arena good enough the show will be stopped.
Only those shows which attract a lot of viewers will be shown, which is not very differentiated and put minorities like older people at a disadvantage. Selling Women in Advertisements Research has shown that advertising can manipulate and distort Images of women in hat men almost always appear fully clothes while women are constantly portrayed as wearing less clothing, which comes back to the issue of women being portrayed more as sex objects than men. Throughout the past forty years, the representation of sexuality in advertisements has grown a lot, especially for women.
This is due to the high levels of “themes and behaviors” (Courtney & Edison) we see in the media every day. For example, many tobacco companies would use women in their ads to sell products, and the women would be totally nude. As time went on models in advertising began to become more ND more explicit sexually usually with women. Also contact between models male and female, has become more explicit in advertising also suggesting sexual acts. Most of these ads are seen in many women and men’s magazines as opposed to Newsweek or Time.
The media believes that since women and men are seeing unrealistic views of women in romantic shows and marriage than women and men will start to believe that that is how women are supposed to be portrayed in real life as sexual objects. When consumers are constantly seeing images of women portrayed in the media as sex than that is how the image of women will stay in their dads. Research has found that attractive and feminine athletes are the ones that gain more endorsers than those of female athletes that are less attractive and less feminine.
Such endorsers include Anna Carnivore, Maria Sharecrop, Dance Patrick, etc. Although these athletes are not really known for their excellent sportsmanship accomplishments, they fit the bill on being attractive and able to sell purposelessness’s (Ross 2009). Advertising can also have an impact in politics.. It gives the opponents the chance to respond to charges very quickly reaching a few million viewers. But since this is very expensive only very rich people have to chance to run for a political position or at least depend on the donation of wealthier people who could have a huge impact on democracy this way.
The political issues talked about in an election are also very much simplified because the spots are only about 30 seconds long, and you can’t really discuss a lot in such a short period of time. There is finally the impact advertising can have on the culture of a country. The globalizes economy uses the same commercials in a lot of different countries, which leads to a break down in the differences of these societies. Children will grow up not knowing how their culture has been before in their country. It can also lead to a lot of discussion about moral values if we Just think about the very controversial ads .
When we Talk about society – we have to take into consideration the impact or the influence of these adds on our growing generation who will be the citizen of near future. To minimize the potential negative effects of television, it’s important to understand what the impact of television can be on children. Below you will find information on some areas of concern. Over the past two decades, hundreds of tidies have examined how violent programming on TV affects children and young growing consensus that some children may be vulnerable to violent images and messages.
On the other area kids today are bombarded with sexual messages and images in all media-?television, magazines, advertisements, music, movies and the Internet. Parents are often concerned about whether these messages are healthy. While television can be a powerful tool for educating young people about the responsibilities and risks of sexual behavior, such issues are seldom mentioned or dealt with in a meaningful way in programs containing sexual content. Parents would also pay close attention to what their children see in the Media above mentioned so that they are built in the right way for a good future.
Kantian is celebrated all over India with some regional variations, different names and customs. Some of the regional names known for this festival in different states of India are Maker Kantian / Kantian in Maharajah’s, Attar Pradesh, Andorra Pradesh, Restaurants, etc, Tyranny in Gujarat, Magi in Harlan, Punjab, Whimsical Pradesh and Panola in Tamil Nadia. Each year we celebrate Kantian by flying kites and exchanging till ladles (chicks) with friends and relatives. Sky looks spectacular during day with colorful kites of different sizes and custom made are flying.
In evening, people tie small lanterns with string and fly the kite which is again an amazing experience to view lights in sky. It’s fun to celebrate this festival when juju people are around and chattering some popular words dell De… dell De, awe plus kanji band’ pap en, shark firkin Pokka en, Pate….. Lappet, kaki pop chew, etc. I am among this juju community and enjoy this festival with cousins and friends. Recently, while sitting ideal and thinking about kite flying, I realized there are some important uncial planning lessons which can be learnt from kite flying event.
So, here I will be discussing those points in this article. To make own kite and balance it in sky There are people who make their own kite as per requirement and understanding the flow of air. These kites are custom made understanding the specifics so will have a smooth fly in sky and easy to balance in any situation. Similarly, you need to analyze your need; risks associated with asset class and invest in diversified assets in a basket. Balanced portfolio gives better returns in different economy winds and diversifies risks across assets.
Take control of your firkin (the reel of string) While flying your kite, you handle the firkin into your hands or give it in safe hands of your companion. Similarly, in personal finance when you look at your financial planning, it’s completely rolled up like a reel of strings in firkin and difficult to understand. It’s important you take control of your financial planning and understand sources of income, expenses, savings, investments, etc. If it’s difficult for you to analyze personal finance and manage then take help of financial planners considering them as your companion to take off your financial planning kite.
Tie reflect kanji (string) to your kite Having, a perfect kanji with ideal measurement is very important while flying a kite. Well and eventually will hit the ground. Similarly, in financial planning it’s important to have certain needs / goals attached while planning for insurance, investment, tax and retirement. For example, if you ignore the goal while taking investment decision then at the end of tenure your expectation from returns will crash down since you didn’t choose right investment product to deliver results.
Get set to fly when opportunity arises We made customize kite, choose perfect ninja (string) as per requirement and tied ann. (string) with measurement to our kite. With this, now we are all set to fly a kite but require the wind to blow in our favor so it will quickly takes off smoothly and we are able to take it as high as possible. Similarly, in financial planning we must be prepared with our research analysis and decisions to seize opportunities when it arises. In beginning, there will be some hard work but with right companion (financial planner) and resources your investment decisions will give higher returns.
Take small actions while implementing a financial plan in right direction when opportunity rises to have a constant progress against unusual economic winds. Dell De…. Dell De…. (Be Flexible) While flying a kite people generally keep saying “Dell De…. Dell De” to its companion. It means to let the ninja (string) out smoothly and be flexible against gust of strong winds. Similarly, in financial planning don’t expect a smooth ride there will be some economical hiccup on your way. You need to face such situations and overcome them with an advice/help from companion by showing flexibility towards it.
Lappet…. Lappet (to wrap the thread during kite-flying) People flying the kites shout Pate… Aped to wrap the thread when kite is cut down by someone. Now-a-days, this lingo is also used in common when someone bluffs. I would suggest don’t bluff to yourself, family, financial planner while preparing a financial plan or insurance company while taking any life insurance [health insurance policies. This would have an adverse effect on your financial plan in future. Using Lang (hurl) to retrieve stuck kites While flying a kite there are many occasions when a kite gets stuck in trees or electric poles.
Some, kids on street side use Lang to retrieve stuck kites. In financial lancing, there will be situations where you could get stuck as kite did but don’t give up. You need to find your path and overcome such obstacles in your action plan. Kaki Pop Cheek…… (means Vive cut your kite used as a victory cry after a duel) There might be occasions while flying a kite where you have yelled, “kaki pop cheek… kaki pop cheek” in an excitement after cutting other’s kite in a contest. We would like to say, keep gaining better heights like a kite and emerge a winner by flying high.
