Business Essay

I will be discussing how China has become a favorite for Chinese Individuals. I will also include how the Chinese has adjusted their product due to the cultural differences and how they continued to progress and still be successful now In this day and age. I will give supporting details and supporting facts to capitalize on how things were handled. Michael Strange, the president of the world famous Bassett Ice Cream, founded In 1861 attended a food-marketing seminar for

Philadelphia-area executives several years ago and he TLD expect to do more than exchange a few business cards. But one of his new contacts, an International food broker, had ties to China and asked that Bassett to send some Ice cream samples overseas. Now with that being said he didn’t expect things to go the way they did. Which was for the better and an extremely good business move. Afterward, once they started shipping the ice cream overseas, the sales began to go up.

Although, the culture in North America differs for the culture in China so Bassett had to make retain changes for the better of the business in China. Now the changed that they made were making ice cream in a flavor like green tea. Now some people in the U. S. A may not care for it, but in China it was selling. Also more exotic and less known in the States, such as the black sesame flavor that was suggested by James Sun, whom is a customer in China believed it would do very well in China. With that being said Michael Strange would have to have that flavor of ice cream made until perfected.

Another Chinese native, whom has adapted to the U. S culture, even suggested a steak flavored ice cream, due to the fact that she loves the way certain medium rare steaks are made in the states. Over the years, Bassett makes telecasts 2 new flavor of ice cream and takes in suggestions from their customers. Some of those flavors include Guatemalan Ripple, Match, Macadamia Nut, Mango, Peanut Butter Cup and Pomegranate Blueberry Chunk. Those flavors were pushed out in 2010. Also in 201 3 they introduced ice cream truffles and ice cream cakes.

Now if I were the president f Bassett Ice Cream, the flavor of ice cream I would have perfected and made for those In China would be Wassail flavored ice cream due to the fact that Chinese people love wassail. But I wouldn’t have It made to be as spicy as it It. It would be more so sweet and tangy so the spiciness and sweetness added to It would balance out. Another flavor of ice cream I would recommend would be vanilla and molasses flavored with a extremely light topping of fish eggs. But the fish eggs would be dipped In melted honey with a few dabs of surge Involved In the honey.

I would only make that suggestion because of the fact that those of the Chinese culture love their seafood. For example, those who eat sushi know that certain types have fish eggs made with It as a topping. I personally believe It would be an excellent Idea but I would have to run it across Michael Strange to see If he would approve It or not. Now could bring it to North America and see it if it would do the same in sales also but not expect it to do as well due to the different culture and likeliness of certain flavors.

But it would all be worth a try and you’ll never know how things may go unless you give it a shot. Now if sales were higher than expected then I would have it shipped to India to see how the business there would go. Also due to the different cultures, etc. , I would have a different flavor for those in India also because with this certain type of business, when you’re being in a completely different area, you have to take in all suggestions and ideas to see what would happen and how to go about it from there.

Business essay

There are a handful of business school essay questions that seem to capture the heart and imagination of many an MBA program. It seems that, across the board, admissions committees feel these queries offer the best insight into the minds of their applicants. Here’s a sampling of some common questions, as well as some tips to help you craft the perfect answer: Question 1: Describe your specific career aspirations and your reason for pursuing an MBA. This may be the most important essay question you tackle.

You must convince the admissions committee that you deserve one of their few, cherished spots. Reference your background, skills and career aspirations, demonstrating how this degree is a bridge to the next step in your professional life. Be sure to speak to how this particular program will help you realize your potential. It’s okay to present modest goals. Deepening your expertise and broadening your perspective are solid reasons for pursuing this degree. If you aspire to lofty goals, Like becoming a CEO or starting your own company, be careful to detail a sensible, pragmatic plan.

Don’t be unrealistic. Question 2: What are your principal interests outside of work or school? What leisure ND/or community activities do you particularly enjoy? There’s more to b-school than the library. The best programs buzz with the energy of a student body that Is talented and creative and bursting with personality. They’re not just about case studies and careers. Describe how you will be a unique addition to the b-school community. B-school is also a very social experience. Much of the work is done in groups. Weekends are full of social gatherings. ND the networking you do here will Impact the rest of your career. Communicate that people, not just your job, are an important part of your life. Question 3: Who do you most admire? The admissions committee wants to know the qualities, attributes and strengths you value in others and hope to espouse. Drive, discipline and vision are fine examples but try and look beyond these conventional characteristics. Tell a story and provide specific examples. If you choose someone famous (which is fine), remember that you risk being one of many in the pile.

Instead consider a current boss, business associate or friend. Know that your choice of person Is less Important than what you say about him or her. Question 4: Describe a situation in which you led a team. What challenges did you paved the team through your heroic efforts (so put yourself on ego alert). They want to see how you helped foster an environment in which everyone contributes, illustrating that the sum is greater than its parts. A-schools like leaders, but they like leaders who can help everyone get along and arrive at a collaborative solution.

You should shift gears for this question. Almost the entire application process thus far has asked you to showcase “me-me-me. ” Now the focus of your story needs to be on the “we” and how you made the “we” happen. Question 5: Our business school is a diverse environment. How will your experiences intricate to this? This essay gets at two concerns for the admissions committee: (1) how will you enrich the student body at this school and (2) what is your attitude toward others’ diverse backgrounds?

Diversity comes in many shapes. If a grandparent or relative is an immigrant to this country, you can discuss the impact of his or her values on your life. Perhaps you are the first individual in your family to attend college or graduate school. Maybe you are involved in a meaningful or unusual extracurricular activity. Whatever you choose to write, it’s vital that you discuss how it contributes to your unique perspective. Question 6: Describe a personal achievement that has had a significant impact on your life.

Don’t pull your hair out Just because you haven’t founded a successful start- up or swum across the English Channel. Smaller accomplishments with a lot of personal significance are Just fine if they demonstrate character, sacrifice, humility, dedication or perseverance. A good essay describes how you reached a personal objective and what that meant to you. Maybe you didn’t lead a sports team to a victory. Maybe the victory was that you made it onto the team. Question 7: Discuss a non-academic personal failure. What did you learn from the experience?

Many applicants make the mistake of answering this question with a failure that is really a positive. Or they never really answer the question, fearful that any admission of failure will throw their whole candidacy into Jeopardy. Don’t get crafty. You should answer with a genuine mistake that the committee will recognize as authentic. Write about a failure that had some high stakes for you. Demonstrate what you learned from your mistake and how it helped you mature. This is a chance to show b- schools your ability to be honest, show accountability and face your failures head-on.

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