Struck demonstrates a new focus on business ethics and social responsibility by providing health care benefits to their employees, giving to the welfare of the needy, and also by packaging their goods in recycling materials along with any other environment—— practices that are beneficial to the company— Struck has also demonstrated by improving their dealings with their customers as well as their suppliers. Although this may not bring In additional revenues, the ethical businesses are better recognized and there durability Is greater. -As long as Struck can continue to gain trust in the customers, It will allow them to have a strong bond with them also. 2. I feel that Struck has been concerned with social responsibility In Its overall corporate strategy because for one reason It Is a popular business and It helps the Image of the company to care about the community and the Other reasons Struck were so concerned was because of the negative Impact on the company.
Struck has always been engaged In responsible business practice since they first started their operation and they have always spent a lot of time defending their image as well. — Several small coffee shops were put out of business due to the clustering strategy. Struck decided to refocus their strategy after the 2009-2009 recession. — Several locations were closed because of the lack of performance due to the economic depression.
Because of Struck dedication to their employees and suppliers, they were able to earn their loyalty. However Struck were also concerned with social responsibility because it affected all parties involved. The many did achieve social responsibility by taking steps to follow certain guidelines and being involved in the community, which is very important to the company since ethical companies tend to do better in the long run. 3.
I think Struck has both grown rapidly and mainly because it does provide products and an environment that customers want. Most people don’t know anything about the ethical and social responsibility that Struck engage in unless they research their websites. I feel that Struck success was due to its strong brand image that had been built over he years. Consumers purchased these products from Struck because of the good taste. -? However people were concerned about being ethical and social responsible when running a business, especially when consumers wanted to enjoy what they were consuming without having to worry about how the products are – This company also grew large due to several charity campaigns; such as the partnership between Struck and the project Red to raise money for different events. By being a large buyer of Fair Trade certified coffee, In Pete of the high cost, they continued to grow as the purpose of fair trades that promotes a better working condition and greater Incentives for the manufacturers.
