Advertising is a very important part of all promotional campaigns. It is used to encourage audiences to buy the product which has been advertised. Advertising is shown in many ways through TV, radio, magazines, newspapers, billboards and leaflets. Many campaigns have been extremely successful. A successful campaign is one that becomes part of everyday life, immediately associated with the product and is instantly recognizable due to a strong logo or popular sound or song.
If the advertising is talked about and creates interest in its own right it is more likely to succeed in what it has been set out to do. A company knows when a campaign is successful when it is the first name thought of by the public in relation to a certain product and thereby increases sales of that item or range of products. Coca cola and Levi are examples of successful campaigns which have made household names. However every company has its ups and downs. Mobile phones are some of the most popular gadgets these days and as a result there is fierce competition in a reducing market.
In this essay I will be comparing two mobile phone adverts, the Ericsson A2618s and the Trium Mars mobile phone. The first advert is the Ericsson A2618s. The picture of the phone takes up almost the whole page and is clearly the most important feature on the advert, because it lets you know what the phone looks like. On the screen of the phone there is an aliens head, this is to attract the attention of the market it is aimed at which is teenagers or young adults.
There is writing at the top of the advert, the writing is in big, fat bold, capital letters as if it is trying to shout the message out to you, this feature is very important because it is used to attract the attention of the age it is aimed at. The writing lets you know that you can customize how your phone looks and works. There is other writing the finer details which are in smaller, finer and fainter print. The Ericsson logo is in the middle of the page it is very large and bold. The second advert is for the Trium Mars mobile phone.
There is a photograph of two children as the background of the advert, the picture is one of two small, cute children whispering too each other, this is here to show a form of communication which is trying to let on that the phone is good for talking on. There is a picture of the phone in the bottom right hand corner of the advert this shows details and a message. There is also a smaller picture of the phone on the bottom left hand corner this picture shows the overall look of the phone.
On the background picture is writing which spreads across the whole page this does not obliterate their image, but is actually reminiscent and evocative of childhood. The Trium logo is thick white writing on a dark background so it stands out in the bottom right hand corner next to the picture of the phone. As for all adverts they are always aimed at a certain age ranged from little kids to adults. These mobile phone adverts are aimed at different ages as well the Ericsson A2618s is more aimed at teenagers to young adults, this is noticeable because of the big picture of an alien, on the phone and the bold writing at the top of the advert.
The phone itself has more functions such as extra covers and you can also change the background on the phone. The Trium is more aimed at young adults to adults; the phone would most suite the business man or women due to the features of WAP and email capabilities. These campaigns for mobile phones are very successful; this has been found by the amount of phones which have been sold in the past few years.
The campaigns for the Ericsson A2618s and the Trium Mars will work for the audiences they have been aimed at because they have been carefully prepared to appeal to the certain audiences. The Ericsson A2618s advert has been made in such a way so it would catch the teenager’s eye with the bold writing and the pictures of the alien and the phone. The Trium advert would be more likely to catch the business mans or women’s eye because it has more writing on it than the Ericsson so it would catch their eye if they was reading the paper or magazine which the advert came from.