Competitor Analysis and Business Strategy

The restaurant located on Hawked Drive. Their menu has different list with lunch and dinner. They have the lunch special dishes but the dinner’s price is higher price. They accept minimum of $13 for credit card. They opening hour Is 1 lam-2:pm for lunch and pm-9:pm for dinner. First of all, the target market of our restaurant Is the student. The products that we sell must attract the students to choose our restaurant. The product advantage Is the serving sizes. All the dishes will be small, medium and larger size for customer choose. Compare with the competitor that only one size of the dishes.

The dishes eating time is the other advantage that compare with the competitors. The time that from order been confirm until customer get It no more than 15 minutes. Customers usually get between 30 minutes to 1 hour break. Saving the time for get yummy food is the other advantage compare with competitors. The promotional strategies that we use are the “Student Special”, “Family Special” “Student Special” will use for dine In and takeaway. The time Is both lunch and dinner time. If students show their student ID cards that they can spend $1 for any drink. Also, they can get $9. 95 for the dishes for lunch special.

For the dinner that the entire student can get 20% percent off with the student ID card. “Family Special” that Is suitable for any customers that order the meal deal. The meal will be 15% off and come out with free drink. All of these will on the coupon that we print out. Every week we will hire people to deliver these coupons In home’s mailbox. The library notice board Is the way we will use to let the more students to know our place. By hotheaded Competitor’s environment: the different curry dishes. Their product’s prices belong to the middle range price. They accept minimum of $13 for credit card.

They opening hour is 1 lam-2:pm for First of all, the target market of our restaurant is the student. The products that we sell must attract the students to choose our restaurant. The product advantage is the from order been confirm until customer get it no more than 15 minutes. Customers “Student Special” will use for dine in and takeaway. The time is both lunch and is suitable for any customers that order the meal deal. The meal will be 15% off and week we will hire people to deliver these coupons in home’s mailbox. The library notice board is the way we will use to let the more students to know our place.