Once customer’s needs and expectations are identified, products/services can be designed and marketed, presented to the customers to meet those needs. The market now determines what the manufacturer produces or the retailer sells and information collected from customers provides the basis for the focus for all organizational activities. Do not make assumptions about customers and their needs, ensure that you identify Just who your customers are and what their needs are.
Communicate with them often and regularly. Go directly to your customers for the information you need for Information on customers priorities, Likes and dislikes, purchasing Intentions and value you should offer to customers. Identify and plan to meet desired customers outcomes. Identifying customer needs Is a continuous process. Do not assume that customers needs will stay the same. The changes will be influenced by social, economic, political, market and cryptographic trends and movements.
Conversations with customers about immediate needs and services let you know what is happening now and what the current levels of satisfaction are but o also need to know about emerging needs. Internal and external customer data helps the organization discover new opportunities, better understand how products and services are used prevent problems that impact the customer and priorities work. Understanding customer needs helps define new market opportunities and drive innovation and revenue growth in every aspect of the organization.
Customers and their needs need to be identified before plans are made and before products/ services are designed. Customer needs need to be properly identified, assessed, planned for and catered for. This means that when developing business, strategic and operational plans the focus needs to be on the customer and meeting customer needs. If the organization is able to develop a true customer focus, then organizational business goals can be achieved.
A business plan is a formal statement of a set business goals, the reason why they are believed attainable and the plan for reaching those goals. Business plans can also target changes in perception and branding by the customer or community, that Is, the marketing focus of the plan. Strategic planning Is the process whereby an organization defines the eateries or directions It will pursue and allocates resources. Planning for appropriate product development and customer services processes and procedures should be integral to all organizational plans.
If an organization wishes to develop a new product/service or to move into new markets an or increased product/service reach, exploratory market and customer research Is an essential and continuous component of the process. Market research provides the foundation and platform for effective Idea generation and creativity management, while underscoring all placements with a clear understanding of customer demographics and chirography’s – their needs, wants and expectations – market information and competitor information.
To sell successfully it is necessary to analyses the products/ services on offer to ensure that they are attractive to the target group, meet the needs and expectations of customers, meet customer perceptions of value, are priced correctly, are distributed where they are most needed. When Investigation, consider: Who currently purchases your product/services Who will be or is interested in purchasing your products or services?
How current and potential customers are grouped and what their specific needs, wants, expectations and buying intentions are? Review your current sales figures and determine whether they demonstrate appropriate uptake of your products/services or whether they indicate a need for better market research. To ensure that the organization and its offering are meeting customer needs, it is necessary to: Identify what customers are buying and what benefits they purchase Understand why customers will or do purchase Know when customers are likely to buy
