Success begins with understanding customer needs and motivation. As explained in Principles of Marketing by Kettle and Armstrong, “some of the most amazing companies of the coming few years will be businesses that understand how to wrap technology beautifully around human needs so that It matters to people. ” (P. Kettle, p. 135) Motorola enables customers to get the best android phone available with Motto X. Motto X Is an Android smartened developed and manufactured by Motorola Mobility. It was the long awaited collaboration between Motorola and Google.
When It comes o mobile devices, the primary buyers for this device are consumers who are busy throughout the day such as the working class and need a mobile device that has shortcuts and is fulfills their needs during a busy day. Consumer also include the upper, middle, and working class, who are now able to afford a quality mobile device at a lower cost compared to other mobile devices averaging in the $sass. Consumers for Motto X include those who enjoy taking photos hassle-free. Motto X is also for consumers who enjoy having access to more than 1 million APS and games on Google Play. (Motorola. Mom, 2014) Released in August 2013, it was among the company’s first new products after its acquisition by Google in 2012. Initially developed as the “X Phone”, Motto X was primarily aimed at mainstream consumers, distinguished by features taking advantage of voice recognition and contextual awareness, the ability for users to custom-order the device in their own choice of color options, and emphasizing the fact that the phone was being assembled in the United States. Key features for Motto X includes: Design: Motorola measured hundreds of hands to make sure Motto X fits comfortably In consumers.
It’s curved. It’s comfortable. It’s approachable. Active Display: Introducing a better way to get your notifications. It’s everything consumers want to know, when consumers want to know It. Delivered discreetly to a consumer’s phone screen. Touches Control: Motto X responds to your voice, no touching necessary. Consumers lust have to say: “K Google NoW’ and give It a command. Quick Capture Camera: Just twist your wrist twice and it’s ready to shoot. And because you can touch anywhere on the screen, it only takes one hand;and just a few seconds;to get that perfect shot.
Free shipping: Design your phone and Motorola will sent it super fast – no extra hare Do-over allowed: Redesign and returns permitted once within 14 days of buying (30 days in California) Trade in your old phone: See what your old device is worth and trade it in for a Motto X through Motto Maker $0 down and zero interest: On your purchase if paid within 6, 12, or 18 months On June 9, 2014, Forbes released an article “Motorola Trials Rental Service With Motto X,” which explains Motorola offering United States customers the opportunity to ‘borrow a contract-free Motto X for two weeks for $0. 1. Customers have the opportunity to personalize their Motto X via the Motto Maker site as if they are buying en outright. At the end of the trial period, customers can either buy the phone or return it via pre-printed postal label. (Forbes. Com, 2013) Currently, Motorola is offering specials for buyers. Some of these specials include 50% off Motto X cases and 25% screen protectors. Motorola Skip, a small clip to unlock your phone with a single tap (retailed at $9. 99) is free with the purchase of Motto X.
Students, educators, and alumni can get a Motto X with no contract for the starting price at $339 (regular price $399) with a valid . Deed email address. Motorola also offers credit accounts. (Motorola. Com, 2014) Consumer buyer behavior plays an important role when it comes to purchasing a mobile device. In the past, a consumer needed to buy a mobile device in order to make and receive phone calls, solely the purpose. Nowadays, consumers are looking for more than Just a mobile device. Mobile devices are used to communicate via text messaging, emailing, and calling.
Our mobile devices are also used to download APS, take photos, connect via social media, GAPS, etc. When it comes to purchasing a type of product, consumers are also looking at the services built around the hardware. What types of services do the service providers give and it the device liable? Motto X allows consumers or buyers to visit the Manometer website to build their own major US carriers such as AT, Republic Wireless, Sprint, T-Mobile, and Verizon. The design of the device is custom-shaped for easier handling.
Motto X features touches control, where Motto X learns to recognize your voice and responds to your voice, with no touching necessary. Commands can also be given by saying, “K Google Now. ” Information on tap is active display, Just touch the notification icon and details will appear on the top screen. Drag up to open the app; drag left or right to make them al go away. As described in the text, the American consumer market consists of more than 313 million people who consume more than $14 trillion dollars worth of goods and services each year, making it one of the most attractive consumer markets in the world.
When it comes to consumer’s influence and firm’s decision, companies research consumer buying decisions in great detail to answer questions such as: where consumers purchase, how and how much do consumers buy, when do consumers buy, and why do consumers buy? The big question is, what types of goods and services are consumers interested in? Factors influencing consumers include buyer behavior, characteristic affecting consumer behavior, buying decision behavior, buyer decision process, and buyer decision process for new products. Do you always know exactly what influences your purchases?
The Model of Consumer Behavior describes the consumer market and provides a simple model of consumer buyer behavior. Factors influencing the consumer market are age, income, education level, and tastes. Knowing exactly what influences your purchases is not easy, and consumers themselves often do not know the answer. This is known as the consumer’s “black box”, where marketing stimuli, insisting of product, price, place, and promotion are included in buyer’s behavior. Additional stimuli include buyer’s environment such as economy, technological, social and cultural influences.
Motto X is the first smartened available with direct design input from Google. Consumers are able to customize their phone color and also engrave it. Motorola will assemble mobile devices and ship it in four days or less. Samsung, ETC, LAG and others make their phones better by adding unique features on top of Android. Motto X does compete against the competition because it’s engineered to do more with less. The Motto X highlights 4. ” MAILED display with 1280 x 720 resolution (316 pip) which is nearly the same as the Apple’s retina display; 1. GHz dual-core Snapdragon SO Pro, quad-core Adrenal SPIT, 16/32 KGB internal memory, 2 KGB of RAM, 50 KGB of Google Drive storage included; 10 megalith rear camera (IPPP video support), 2 megalith camera front camera; Android 4. 2. 2 Jelly Bean software; 802. 11 b/g/n/AC Wi-If, BUT 4. 0 EL, GAPS, MFC, gyroscope, accelerometer, Maraca’s Wireless Display; and is 5. 09 x 2. 57 x 0. 4 inches and weighing 4. 58 ounces, compared to the phone 5 which is 4. 87 x 2. 31 x 0. 3 inches and weighs 3. 5 ounces. Are preinstall. Motorola also added three specific software, which give advantage and help users with phone support.
With Assist, users can take smart actions while driving, in a meeting or asleep. Incoming phone calls or text messages are read aloud, which is great for driving. Motto X ringer is automatically silenced when a meeting is seen on your Google Calendar and also during the night. The mobile device also has the capability of sending auto-reply texts. With Touches Control, Motto X differs from all other non-Motorola Android phones which require touching the phone for Google Now. Simply say “K Google NOW’ and the phone will fire up Google Now and await your command.
The camera on Motto X uses a 10-megalith Clear Pixel sensor, where the camera sensor captures red, green, and blue colors, also capturing clear and white pixels (ERG). By having this camera sensor this capturing, it captures 75 percent more light, which reduces the time, resulting in faster shutter speeds and better low light performance. (gizmo. Com, 2013) Additionally, Motorola Motto X has great reviews for its larger display, high-resolution camera, dual core process, more RAM, MFC, and faster mobile data support. The downfall on the Motto X is that it lacks micros slot for storage expansion and the battery is not user replaceable.
These reviews are compared to Motorola G, Google Nexus 5, Samsung Galaxy SO, LAG 62, ETC One, Samsung Galaxy SO Mini, and Google Nexus 4. (phenomena. Com, 2014) There are characteristics affecting consumer behavior. Consumers or buyers are influenced strongly by cultural, social, personal, and psychological characteristics. Cultural factors include culture, subculture, and social class. For example, take a look the photo provided on the left used to advertise Motto X by Motorola. Culture is the set of basic values, perceptions, wants, and behaviors learned by a member of society.
As described in the text, “a child in the United States normally learns or is exposed to the following values: achievement, and success, individualism, freedom, hard work, activity and involvement, efficiency and practicality, material comfort, youthfulness, and fitness and health. Motorola advertises “Get more freedom for less. ” All cultures contain subcultures or groups of people with shared values based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions. Motto X by Motorola, targets beyond Hispanics, African Americans, Asian American, and additional racial groups.
Motto C uses cross cultural marketing because today’s society is heavily influence includes a variety of nationalities, religions, and racial groups. Consumers have the ability to choose what their needs and desires are with Motto X, which shows how Motorola and Google provide buyers their own specific fulfillments in their needs. Forbes. Motorola Trial Rental Service With Motto. Retrieved on 11 July 2014 from http://’. NM. N. Nil. Forbes. Com/sites/Camcorder/2014/06/09/Motorola-atria l’s- rental I-service- with-motto-W GIZMO. Motto X review: The Android phone that does surprisingly more with less.
Retrieved on 30 June 2014 from http://gizmo. Com/2013/08/06/motto-x-review-the- android-phone-that-does-surprisingly-more-with-less/ Motorola. Com. Motto X. Retrieved on 9 July 2014 from http://www. Motorola. Com/us/ FLEXI -1 Motto-X/FELLER . HTML Motorola. Com. Online Specials and Sales. Retrieved on 9 July 2014 from http:// www. Motorola. Com/us/Motorola-shop-all/Motorola-shop-all-sale. HTML Phenomena. Com. Motorola Motto X Rivals and Competitors. Retrieved on 9 July 2014 from http://www. Phenomena. Com/phones/Motorola-Motto-X_iodide/rivals
