First of all, I’d Like to welcome you all to the meeting. We are going to discuss how to promote the business and cut the current costs because of our company has not been very good In the past. Well, I’d like to recommend promotion on TV. It’s because there is a wider coverage to attract more customers. Are there any ideas in this strategy? B: That’s not how I see it. Promotion on TV is too expensive, we will over budget.
Plan an advertisement on TV around HIKE$800 for a 30 seconds advertisement, e only have $3000 budget in this project what do you think about TV promotion, Anthony? C; I think so it is because our store has not been very good in the past. So we have not enough capital to pay advertisement fees . What do you think Suzuki? A: So promotion on TV, maybe not suitable for this project because of us has not enough budgets. Is there other Idea? B: Well, I’d like to recommend spread some promotional offer such as you can get 5% cash refund for every $1000 spent.
The reason of choose cash refund Is Increasing number of new customers and Increase sales of a specific product. How about your opinion? C: I can see your point, but cash refund Is too expensive. We need to attract different of customers Including low-income family and young people in my mind, I suggested the customer can enjoy up to 2 hours’ free parking for every HIKE$200 spent during weekdays. It is because nowadays the parking fees too expensive. Do you agree with me? B: I’m not sure about that, free parking just for the customer who has private car. Compare with cash refund may be not really effective. What do you opinion SKU’?
A: I think the cash refund is better than 2 hours’ free parking. There are a lot of customers may be use the public transport. Therefore, they can enjoy this promotion. How do you feel about online promotion, Anthony? C: Could you explain to me how that is going to work? A: The Important advantage of Internet Promotion Is that It saves time since It generally does away with counseling on product uses and benefits, service Information and sales administration. What’s your pollen on this, Anthony? C: I agree with you. Many young people use internet every day, because computer and smart phone is very popular in Hong Kong. O they can easy to know our new reduce information and sales promotion . 1 think we can publish advertisement in Faceable or Youth what do you think? B: Yes, that’s what am going to say. Internet Promotion is a good idea. It is not restricted by time or regions, such as Anthony said internet is popular in Hong Kong, people can surf the net every day every time. For example we can post a Store promotion page on the Fastback, it is low cost and effective, because lot of people will browser Faceable every day and they also will share the page if they like it.
A: So we’ve decided to use cash refund and Internet rumination In this year. Is there any new Idea? (See each other)elf not, let’s move on to the next agenda Item. There Is too excessive manpower. If we can cut the labor, we will have a big cost saving, B: Sorry that may not be possible, I am not In favor of redundancy because I think reduce staff can maintain a good team spirit. I’d like to C: I am favor of hire part-time cashier but I don’t agree that about redundancy. It will affect reputation and image of our company. I am of the opinion that cut the training cost. Do you agree?
A: I afraid I don’t agree . Let will affect the quality of customer revive. I believe it will cause customer losing. B: That’s what we need to consider. But we can provide some training for part-time staff to improve the quality of service. I believe it will not spend a lot of time. A: So, we decide to perform hire part time cashier, are there any matters arising that we need to discuss? C: Yes. In my opinion, we should promote PIP scheme sometimes the customers may enjoy our service In long-terms, this way can attract a lot of customers. Mining, how do you think about that?
B; Well it is great idea, also we can give a discount to PIP member, it can hold he customer and attract they shopping. In my idea, I would like recommend promote weekly lucky draw, it can attract more people to consume in our store. How do you feel about that? A; Oh I see what you mean, in my mind. I prefer like to promote 2 second Wednesday @month;5% off every item . If anybody no idea ? We have to decided to conclude the meeting. B: Before we close, let me make a summary of the main points in today meeting: we have decided promotion in internet, Cash refund, PIP scheme lucky draw and 2 second Wednesday at month 5%off. Thank you all attend.
