When we talk about Apple comes to our mind all the technology and innovation that each year brings Apple to us they offers a wide variety of models and deferent styles In all of his presentation like Macs, pod or phone. What makes this brand apple so unique and innovative is the level of relationship between customer at the moment of buying because they are able not Just to choose what they want they also personalize their product like the color, some details and they even can record their names on It.
Apple is a brand that Is highly positioned when thinking about technology they transmitted to customer security and peace of mind that they are buying a quality product, so when a customer buy an apple product they are not talking that Is going to fall they are Just talking what a great product they Just buy and thinking how long Is going to pass to Apple to take a new one. Apple also offers the customer a wide variety of products as It has for a single model different varieties such as the phone 5 which is in phone 5, phone AS and phone C.
All of these basically meet all the same functions with differences as finger prints, plastic colors or just made of aluminum. Apple is a brand that knew how to slowly reach the customer, as in Peru now they have 5 store so now Peruvian customer when they think in technology they quickly think in Apple To conclude, we think that the most important factor that makes Apple very successful is the good attention that they bring to their customers, the highly products that they have and that we as customer can modify and personalize our products
