Data Base Marketing

Hurrah’s Entertainment Inc. Questions: 1. What are the objectives of the various Data Base marketing programs and are they working? 2. Why is it important to use the “customer worth” in the DB efforts rather than observed level of play? 3. How does Hurrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing? 4. What Is the sustainability of Hurrah’s actions and strategy? What are the privacy and ethical Issues that Hurrah’s should be concerned about? Case- Hurrah’s Entertainment Inc. Its marketing strategy to deliver more than the results of Data Base marketing? 4. What is the sustainability of Hurrah’s actions and strategy? What are the privacy and ethical issues that Hurrah’s should be concerned about? Case- Hurrah’s working? 2. Why is It Important to use the “customer worth” In the DB efforts rather and ethical issues that Hurrah’s should be concerned about?