Dell Identify and Evaluate Marketing Opportunities

Dell community member an talk to each other and share theirs Ideas about Improvement or the creation of new products. Dell Interact with theirs customers by giving them positive feedback on the level of Ideas. This interaction with customers gives to Dell the possibility to improve and adjust theirs products and services. 2. What are the features of Dell’s research? On Dell. Com there is a section called Community which allows customers and people to get solution for theirs problems. Visitors can surf the blobs, forums, media galleries and groups sharing and learning with others and with Dell.

Dell. Com also provides technical support which allows Dell customers to enter forums (ask questions, get answers and see accepted solutions get ‘how-to’ and ‘step-by-step’ information for specific technical issues and information on the latest ‘hot’ issues. Dell support provides widespread information including trouble shooting guides. Customers can access this information via popular topics, content type or technical support topics. The research tool is very fast, convenient and you can get actual information about a product or a service, a problem, ideas and customers needs.

Dell has direct relationship with individual customers and also big companies. Dell’s Unique Selling Point (USPS) is the facility that allow consumers to select and customize their computer. Customers can purchase custom-built products and services. A pre-built machine may contain features the customers will not use, or not include features important for a specific customer need. Customers, whether online, via phone or in a retail outlet, can select the features they want. 4. What are the strategies Dell use to generate revenue ?

As well as their main revenue which is selling computers (57% of the revenues), Dell had to ad various services and products to generate more revenue. They are now offering: services in store ale of software sale of spare-part to customize the computer a storage service system which allows the consumers to store their data online within a subscription. This service generate 13% of the revenue. It is a essential feature of Dell. Com to offer time to market technology. Dell. Com offers the customer the ability to: Upgrade the system so it can be configured to the technology the consumer wants.

Style the product of their choice by selecting the color, trim and art design. Individuals can have their favorite color, and for some models, artwork, applied to their chosen product and be send within a short timeshare. Select from the line of available accessories. Dell has developed a line of accessories associated with each Dell brand. By giving customers this wide range of choice, the end-product is distinctively ‘created’ for the customer’s individual needs and personality. 5. What does return on investment mean in relation to Dell’s marketing campaign and how is it measured ?

The return on investment (ROI) measures a company’s profitability and its management’s ability to generate profits from the funds investors have placed at its disposal. The return on investment measures how effectively a business uses its ends to generate profit; the higher the return on investment is, and the better is it for the company. The better. The return on investment is about measuring the cost of A simple way to calculate the ROI : Net profit / total investment x 100 Example : investment = $100,000 net profit = $50,000 50,000 / 100,000 x 100 = 50 The ROI 50%. = Return on Investment 6.

Identify three threats and two internal weakness that Dell could face. Threat : One of the biggest external threats to Dell is that price difference among brands is getting smaller. Dell’s Direct Model attracts customers because it saves cost. Since other companies are able to offer computers at low costs, this could threaten. Increasingly of popular brand names in the competition such as Samsung or Acre. The growth rate of the computer industry is also slowing down. Dell has the biggest share of the market. Weaknesses : For home users, Dell’s direct method and customization approach posed problems.

For one, customers cannot go to retailers because Dell does not use distribution channels. Customers Just can’t buy Dell as simply as other brands because each product is custom-built according to their specifications and this might take days to knish. Dell’s deal with a large amount of suppliers from many different countries, this can be an issue if a product is out of stock or not ship to Dell on time. 7. What types of information can a business gather from its internal systems about its customers to assist the planning process ?

From its internal systems a business can gather information about, the customer’s feedback and also customer’s general information. Unfocused scanning semi-focused scanning informal search formal search 9. Describe qualitative and quantitative research and provide three ways research could be conducted. Qualitative research provides an understanding of the needs, desires and consumer habits of a target market. Undertaking a qualitative survey of a population allows an organization to pose more complex, multi-tiered questions and gather nuanced answers that provide a more complete picture of the demography.

The qualitative research relate to people’s feelings and thoughts on certain concepts or idea. This research can be conducted in three different ways : observation in-depth interviews projective techniques Quantitative research is the collection and collation of solid information. A initiative research question is any question that provides data that can be quantified. The data that quantitative research generates often takes the form of numbers and figures ‘yes’ and ‘no’ answers. Responses to quantitative research questions always lie within a discrete range so they can collated in a database, plotted on a graph or quantified.

The quantitative research is a measurable data. This research can be conducted in three different ways : survey research experimentation archival studies 10. How could the Australian Bureau of statistics assist with the research process ? The Australian Bureau of Statistics (ABS) is Australia’s official statistical organization. It assists and encourages informed decision-making, research and discussion within governments and the community, by providing a high quality, objective and responsive national statistical service.

If you are unable to find the information you need from the Australian bureau of statistics website, or require further statistical information you can contact them via the ABS’ National Information and Referral Service which is a phone information and referral service, or Client Services. The Australian bureau of statistics trained consultants can work with you to satisfy your statistical information needs. The ABS has offices in each State and Territory and contact details for these offices can be located on the ABS website listed below. A business opportunity is a chance for a person to own a business.

It is the beginning process of the sale or purchase of a business. Example : franchise opportunities direct sales business opportunities 12. What is a business threat ? A business threat is a set of circumstances that mean the business may be unable to life its objectives. New regulations demographic changes 13. What does the Parent Principle mean? How could your business use the Parent Principle to grow market share? The Parent Principle is named after economist Vilified Parent, that specifies an unequal relationship between inputs and outputs.

The principle states that, for many phenomena, 20% of invested input is responsible for 80% of the results obtained. Put another way, 80% of consequences stem from 20% of the causes. Also referred to as the “Parent rule” or the “80/20 rule”. The Parent Principle can be applied in a wide angle of areas such as manufacturing, management and human resources. Here are some 80/20 rule applications: Does 20 percent of your sales force produce 80 percent of revenues? Do 20 percent of your products account for 80 percent of product sales? Do 80 percent of your visitors see only 20 percent of your Web site pages?

Do 80 percent of delays arise from 20 percent of the possible causes of delay? Do 80 percent of customer complaints arise from 20 percent of your products or services? 14. True or false? A) as a result of increased competition, the lifespan of business opportunities in the market place is increasing. False c) it is important that any new product or service is assessed at each stage of the development process and should not proceed to the next stage until it has met the specified requirements. True d) if a number of new product or service ideas are developed, the ideas should be ranked against criteria to determine the best idea.

True e) a marketing information system is available as a software package. True 15. Describe how Nations Matrix is used to develop new opportunities with a range of strategies. Every business owner wants to grow their business but it is often difficult to determine the best way forward. Here is a straightforward description of four different growth strategies and an explanation of how to determine which is best for your business. Igor Nations suggested that business owners’ ability to grow their businesses comes down to how they market new or existing products in new or existing markets.

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