This document has been vomited after the completion of the stated project. Reviewed & Approved By: Signature Name Designation Date Cast. Proof. The work presented in this report has been possible due to the support & guidance of our Professor, Raja Sahara, Cast. Professor MOM Shipper. We would like to sincerely thank all the respondents who took their precious time & provided their valuable inputs for this project. Digital Marketing – Adore Broking Private Limited About “Adore Broking”: Adore Broking tryst with excellence in maintaining customer relation began from 1st May 2005, when Mr..

Bilabials Delia, Founder & Director and having a work experience of more than 25 years left his Job to start his own venture and laid the foundation of Adore Broking. Adore Broking offers services through mutual funds’ investments. Its philosophy revolves around two key aspects: capital protection and generation of positive absolute returns. It seeks to achieve this by constructing a well-defined tossed portfolio of repeated funds representing quality businesses enjoying sustainable competitive advantage. The three most important attributes to seek in any investment.

Adore Broking is a member of the Bombay Stock Exchange the country: MASC.. Adore Businesses: Equity Trading Commodities Portfolio Management Services Mutual Funds Life Insurance PIP Depository Services Investment Advisory Digital Marketing: Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. Digital Marketing can be through Non- internet channels like TV, Radio, SMS, etc. Or through Internet channels like Social Media, E-mails ads, Banner ads, etc.

Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment ROI) more accurately compared to other traditional marketing channels. E-mail Marketing: Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

As part of our project we employed the use of “milliamp. Com”, as online marketing solution to manage contacts, send emails and track results. Search Engine Optimization (SEE): Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERE) including Google, Binge, Yahoo and other search engines. SEE helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks inorganic results of a search, the greater the chance that that site will be visited by a user. SEE is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Email Marketing Total number of 5 Email Marketing campaigns were processed in the given 1 month of time.

After campaigns on faceable the results improved too. And the latest results are as follows: Results The digital campaign started with 5 email marketing campaign with the target consumers as new earners. The email marketing campaign was followed by social media campaign. The results were tracked using Google analytics. The bounce rate higher as no impression through clicking were generated. The total number of session increased from 30 to around 200. The number of visitors from India were around 10 which were increased to 124. Almost increasing it by 120%.

Average time duration was around 1 minute. 60% of the users were of the age 18 to 24 and remaining were from 25 to 34 age group. 23% were male and 70% female. This was an extraordinary result that female were more prone to open such kind of site. They possess interests related to savings. SEE Analysis and Recommendations to improve website traffic Title The title of your page have a length of 13 characters. Most search engines will truncate titles to 70 characters. You can utilize all the 70 characters to accurately and concisely describe your offerings.

Description The meta-description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines or directories. Most Common Keywords NBS – 45 times – 18. 29% amp – 5 times – 2. 03% read – 4 times – 1. 63% know – 4 times – 1. 63% policy – 4 times – 1. 63% If the density of a specific keyword is below 2% you must increase it and if the density is over 4% you must decrease it. It is also to be noted that most searched keywords elated to your industry/business are missing.

First of all, you must make sure that your page is using the title, meta-description and metalworkers tags. Second, you must adjust these tags content in order to include some of the primary keywords displayed above. HI, H2O headings Your page does not contain any HI or H2O headings. HI headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, HI headings may still help define the topic of your page to search engines. H2O headings help describe the subtopics of your website to reach engines.

While less important than good meta-titles and descriptions, HI and H2O headings may still help define the topics of your page to search engines. Robots. Txt Your site lacks a “robots. Txt” file. This file can protect private content from appearing online, save bandwidth, and lower load on your server. A missing “robots. Txt” file also generates additional errors in your Apache log whenever robots request one. Estimate Your site lacks a estimate file. Estimates can help robots index your content more thoroughly and quickly. Page Objects Total objects: 67 Html pages: 9 Images: 33

SEE & SEEM are two pillars of one marketing Job and they both run side by side to produce much better results than focusing on only one pillar. Social media marketing is the process of gaining website traffic or attention through social media sites. [l] Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (meow) refers to any statement consumers share via the Internet (e. G. Web sites, social networks, instant messages, news feeds) about an event, product, service, rand or company. [2]When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in earned media rather than paid media. Social media platforms[edit] Social networking websites[edit] Social networking websites allow individuals to interact with one another and build relationships.

When companies Join these social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels ore personal to users than traditional methods of strictly outbound marketing & advertising. [5] Social networking sites and blobs allow followers to “rewet” or “repost” comments made by others about a product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth.

Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. [5] Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. [5] Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in.

Through the use of new Semanticist’s technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying targeted campaigns. In order to integrate Social Networks within their marketing treatises, companies have to develop a marketing model. The marketing model is essential to any successful marketing. It offers companies a wealth of information that – if correctly applied – can ensure the company success. In [6] a marketing model (Senses) based on Social Networks is provided.

The model includes the following steps: ; selection of potential Social Networks to use; ; definition of a financial plan; ; definition of organizational structures to manage the Social Network in the market; ; selection of target; ; promotion of products and services; ; performance measures Social Media has influenced businesses way of marketing. Social Networking is used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing. 7] Mobile phones Mobile phone usage has also become beneficial for social media marketing. Today, most cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight.

Also many companies are now putting CRY codes along with products for individuals to access the company website or online services with their smart- phones Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand wariness. Email marketing can be done to either sold lists or current customer database.

To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transactions that the recipient has previously agreed to enter into with the sender”, along with a few other narrow definitions of transactional messaging. [2] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51. 3% compared to 36. 6% for email newsletters) transactional emails are an opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up- sell products or services. [3][unreliable source? Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).

Direct Direct email or interruption based marketing, involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.

WAD that the company’s digital spend was increasing and would account for percent of the overall marketing budget that year. With Calvin Klein Inc reporting a US$million descend for 2012 – roughly percent of the company’s US$7. Billion in gross sales that year – that would have represented a IIS$million investment in digital. With sales in fiscal 2013 around the same figure, let’s assume similar for last year.

Beyond this specific campaign, Calvin Klein works on a regular basis with a number of floggers, inviting them to its fashion shows and other events. Handel Mustard, a Norwegian model-turned-flogger, has been working with the company since February 2012, when she was asked to curate Calvin Kelvin’s official Twitter feed in the leaded to the Fall/Winter 2012/2013 Calvin Klein Collection show. Two months later, she began contributing to the newly-launched Calvin Klein Tumbler.

Mustard to only attends the shows, but is given backstage access to photograph models and also celebrities attending the shows. The #moccasins campaign certainly generated a lot of buzz and brand awareness and at the end of the day, that may be the real value in social media investment. In the continued absence of any universal metric for measuring social media ROI, however, the Jury is still out on whether or not social media drives any actual sales.

According to a recent Gallup poll In the US, Just percent of respondents reported that social media Influenced their purchasing decisions, with percent reporting social media channels have no Influence at all. According to Montage’s recent Q-4 E-commerce report, In terms of driving traffic to e-commerce sites, social media accounts for Just 1. 1 percent of website visits, trailing far behind search, which accounts for 32. Percent, up from 29. Percent In the previous year. Here Is more from Malcolm Carfare on the #manically campaign and Calvin Kelvin’s digital strategy: