Equal payment and treatment

The Suzuki advert in many views is marketed successfully; the colour is very effective, the car stands right out of from the background and the transference technique combined with the dark blue scenery strengthens the technique to increase the effect. The only thing wrong is the price because the price stated isn’t the real price of the model shown in the advert. The best way to further market these products is to be in supermarkets, billboards and television if possible.

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The most successfully marketed is the Listerine advert; this is because the product in the 1950’s women actually needed to keep their man (the war resulted in a shortage of men for women) and the bad breath would drive their men away from them. The slogan also seriously impacted the women, `You could lose him in a minute` is very effective. The Suzuki advert is only bought by interest and women might not like it, but the Listerine is a crucial part of every women’s every day life. Psychology plays a big part in any advert on the market; it takes advantage of people’s desires, emotions, interested and fears then uses them to make them think or want the product on the advert. This technique is so effective that’s the reason all advertisement will use it.

The psychology in the Listerine advert is to manipulate their feelings of fear to lose their lover and turn it into desperation to find a solution, for this instance the Listerine antiseptic is a sure way to solve bad breath in the eyes of housewives. The Suzuki advert uses the technique transference, this help target audience to imagine they are the blurred women and owning the car. Also the slogan, ‘Confidence ignis’ or ‘confidence is all about how you carry yourself,’ creates the impression that once you own a Suzuki Ignis you will gain confidence and the car is to be proud of driving in the society.

Women in the 1950’s were all reliant on men to survive; they were looked down upon and didn’t /couldn’t work or earn their own money because the community was very sexist back in 1958. All women were housewives and weren’t shown as an equal towards men, the men were superior and the women thought as being the weaker of the human race. Nowadays women are given equal rights as men have and the community aren’t that sexist. They can live independently, no need for men to support them; also they are now working professionals with equal payment and treatment.