Advertising is used in the industry to promote products to the costumers, and make the retail appealing to them. Companies do this using either television or magazine adverts, in which they can show how the public would want and need their products. Before the retailer can put out an advert they have to work out how they can make their product appealing, for example you couldn’t have a advert aimed at children in a formal way this would only appeal to adults, and if children were seeing the adverts instead of adults the company would not sell the stock. The more effective way of advertising would be to portray the product as something that is going to change the costumers lives, this is so they feel they want and need the product, e.g. a company may be selling anti aging cream, and the products slogan would be something like ‘makes you look and feel younger’, and therefore the audience would think that should buy it to look younger, and stop the effect of ageing.
The advantages of advertising are that you can show the buyer that your product is what they need, and use things like slogans, logos and jingles that people remember when going to buy the product, e.g. Bounty’s jingle is ‘Bounty the stronger soaker upper’, which some people may find annoying but it makes you remember it. People often remember adverts due to the ideas throughout, e.g. it could be an emotional advert, like the non-smoking day one because it makes you stop and think about it and remember which day non-smoking day is.
All things have disadvantages and sometimes people think the product looks great, but when they get the product it doesn’t meet the expectations of what it says in the adverts, e.g. Dove advert says “soft on skin and keeps you dry all day”, but you may go and buy the product and then you realise that the product will irritate sensitive skin. Orange had a clever way of showing their advert, by using music and logos to promote the product. In the magazine advert you can see an open hand with a logo in the palm, but the logo is the only thing in colour, it also has a piece of writing above the hand saying “I remember all my friends birthdays”, but it is made personal by looking as if it had been hand-written.
The television advert has the same idea of the hands except it has many different hands opening, revealing the orange logo on the palms, and as each hand opens it tells you about what the network has to offer you, and the free SMS service too. The main focal point if the advert is the orange logo on the hands. This is showing that you can take orange with you where ever you go, and it’s always in the palm of your hand. In the magazine advert the hand is the main feature as it in the centre and is the focal point for the logo.
The advert is done in black and white except for the orange square (logo); this is to show that it is Orange in the palm of your hand. There are other logos on the page but as you go down the page you notice the square on the hand first. The next thing you notice as you look at the page is the top text, which says, “I remember all my friends birthdays”, the writing is informal as it is written in first person and the actual writing is made to look like it has been hand-written.
This could be for 2 reasons: To make it look personal Because when you want to remember something you write it on you hand The hand is also positioned on the page as if it was holding a phone. The palm if facing upwards and the fingers are slightly clenched, but not so much that you can’t see the logo. You can also see that there is a bracelet on the arm of the person, this could be to symbolise friendship as the phrase above says, “I remember all my friends birthdays”. This advert is probably aimed at older teens to adults because of the layout language and colour used. Also because older people are more likely to use a mobile phone than a young child is. It was found in a newspaper which also shows us what audience its aimed at by who would read the paper, which in the case adults and possibly older teens.
