F-Types is on the pricier spectrum, one would not expect to buy the car in bulk. The Jaguar F-Type was made to “create and build the enjoyment and exhilaration of driving to life” (bestride. Org). Many people purchasing the luxury car are men ages 25-54 who have a youthful mind but still there are females who purchase the vehicle. Most of the Jaguar F-Type buyers are part of the upper class society. Customers of Jaguar are usually showing off the F-Type as their pride and Joy. The sports car Is purchased by customers who have a passion for elite sports cars.
There are many celebrities who also own the Jaguar F-Type and add the sports car to their collection. An example would be Kelly Rowland, a hip hop singer, who recently added the F-Type to her collectibles along with her Bentley Continental, and Range Rover. Jay Leno, a television host, also raves about the F-Type saying that “Its Like a Mustang that went to college at Oxford” (businessperson. Com). The option of customizing the Jaguar attracts more heavy users which usually own higher income. The customers can buy packages that will come with their choice of customization.
One type of package includes the performance pack which includes adjustments to the engine, steering, gearshift and suspension settings with Configurable Dynamic Mode. There’s also an option to enhance the seat with more back and neck support and comfort. The premium pack includes the option to enhance interior luxury and technology. The package also includes dual zone climate controls which allow the passenger to set separate temperature zones and also will automatically recalculate function when the outside air is over polluted.
The engaging packages are the vision pack, climate pack, extended leather pack. Exterior black pack, exterior carbon fiber pack, exterior design pack, and exterior design pack with black pack. The Jaguar F-Type 2014 was pre-ordered by many customers before the actual release day in May. There were many commercials of the car and after the F-Type was featured on the show Top Gun. Their 30-second video commercial aired globally on the NFG Network, the unites States national cable, CNN, ESP., and Comedy Central (Huddler). “Television has been and still Is a key tool to drive showroom traffic,” said
David Prior, brand vice president of Jaguar North America, Amah, NJ. “In fact, Jaguar had a TV campaign earlier this year In the spring and we are now Increasing the presence with this new ad. “The spot Is meant to bring the excitement of Jaguar to life,” he said. “To communicate the heightened sense of life drivers feel when they get behind the wheel of a Jaguar -? agile, powerful and exhilarated” (Huddler). These commercials are being viewed by younger consumers through the media. Jaguar is separating any competition by innovativeness and thorough marketing campaigns. F-Type Market Analysis
By charismatic The sports car is purchased by customers who have a passion for elite sports cars. Rover. Jay Leno, a television host, also raves about the F-Type saying that “it’s like a remaining packages are the vision pack, climate pack, extended leather pack, exterior on the NFG Network, the Unites States national cable, CNN, ESP., and Comedy Central (Huddler). “Television has been and still is a key tool to drive showroom traffic,” said Jaguar had a TV campaign earlier this year in the spring and we are now increasing the presence with this new ad. “The spot is meant to bring the excitement of Jaguar