Food Waste Marketing Brief

Background In Australia, food waste Is one of the largest components of household refuse. In Australia, the number of councils considering trials or Implementing a food waste recycling service Is Increasing. From economic perspective, less food waste will lower the price for food, which can benefit both supplier and buyer. Food waste Is also a financial Issue. According to the Australia Institute (2009) Australian households throw out more than $5 billion worth of food each year.. The Institute estimates that the average household in Australia throws out about $616 worth of food a year, or $239 per person.

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South Australia’s figures are substantial; each household wastes around $517 or $213 per person (Australia institute, 2009). Wasted food also wastes water and other resources used to produce the food. As McDonald is the world largest fast-food chains, it is the obligation to participate into sustainable development program with other ethical corporation. 2. Business and Research Objectives. McDonald’s Australia Is a quick service restaurant company. As of 31 DCE 2013 there are 890 McDonald’s restaurants across the country and employ approximately 95,000 people in both restaurants and management offices. But wastage always happens in

McDonald’s restaurants. For example, McDonald’s have strict holding times for products to ensure quality as the unsold chips have to be thrown out after seven minutes, and the burgers after 20 minutes in theory. Normally, the unnecessary waste happens when oversupply burger/chips at busy dinner time, if less people comes, those extra food will be throw away. (McDonald ALL’S, 2013) The aim for the research Is by offering reliable data analysis for food waste to convince McDonald’s Improve food processed techniques and take on their CURS to educate customer get Involved with environmental friendly activities.

The specific content as below: CLC Build awareness and knowledge of the food waste in McDonald’s employee and customers perception Identify the motivation of customer get involved with reducing waste D identify barriers and difficulties encountered by customers C] Examine future sustainability of McDonald 0 Examine other aspects of behavior relating to food waste Those diagnose will cover food waste both inside and outside McDonald’s restaurant, but mainly analyses Inside the restaurant.