The market is characterized by consumer demand for easy and convenient payment modes that consume minimum time as against traditional banking channels. Furthermore, surging demand for high-end mobile devices and integration of technologies such as RIFF, Bluetooth and MFC across POS (Point of Sale) terminals is expected to significantly contribute to industry growth. Additionally, secure and easy payment processes and enhanced user experience offered by mobile wallet solutions are expected to fuel global demand.
The report “Mobile Wallet Market Analysis By Application (Grocery Stores, Public Transportation, Restaurants, Retail, Vending Machines) And Segment Forecasts To 020,” is available now to Grand View Research customers and can also be purchased directly at http://www. Gracelessness’s. Com/landlers-analyses/mobile-wallet- market Further key findings from the study suggest: The global mobile wallet market was estimated to comprise 230 million users in 2013, which Is expected to reach 1,420. 8 million users by 2020, growing at a CRAG of 30. 0% from 2014 to 2020. Retail was the largest application area In 201 3 and accounted for over 40% of the overall market. This can be primarily attributed to initiatives to equip retail stores with easy mobile device payment options along with integration of POS terminals and various loyalty schemes, which result in better customer engagement. In public transportation, mobile wallet facilitates the purchase of tickets for air, rail, bus, and other forms of transport in an efficient manner. Salsa Pacific accounted for over 30% of the global market volume In 2013.