Low price As the case said “KEA achieved this level of success by offering a unique value proposition to consumers: leading-edge Scandinavian design at extremely low prices” and Kike’s villous Is “to create a better everyday life for the many people. ” “People have very thin wallets. We should take care of their Interests. ” While KEA overarching strategy is focused on offering customers everyday low prices, the loyalty program is nee of the ways the home furnishings retailer provides special offers.
The goal of the loyalty program is to reward Kike’s best customers with discounts and special offers throughout the store. B) Rewarding customers Because many of the successful retail companies have loyalty cards, the goal of the throughout the store. As the case said “A contest in Atlanta crowned five winners “Ambassador of Sulk” (Swedish for “fun”) who, In order to collect their prizes, had to live In the KEA store for three full days before It opened, which they gladly did. KEA has launched a loyalty card that Is free of charge and can be used for discounts on selected products.
Certainly, the successful of KEA in different market also is the way of it generates customer loyalty. As the case “Many KEA products are sold uniformly throughout the world, but the company also caters to local tastes. ” showed. That means they can on the basis of different culture of customer to provide the best products. 2. How does a company evaluate the Influences on customer behavior? Customer behavior Is Influenced by cultural factors such as nationality, religion, racial groups and geographic location.
And It can also be affected by personal factors, such as age, life cycle stages, occupation, economic situation, personality & self-identify, values and lifestyle. What’ more, the social factors like family, values, social roles and reference group will influence the customer behavior. Consumer behavior essentially refers to how and why people make the purchase decisions they do. Marketers strive to understand this behavior so they can better formulate appropriate marketing tumuli that will result in increased sales and brand loyalty.
The evaluating of influencing consumer behavior is foremost in determining which marketing efforts will be used and when. To put it simple, customer behavior is the study of when, why, how and where people do or do not buy products. For the company evaluate the Influences on customer behaviors, they should understanding what can Impact buying habits, businesses are able to create products that are likely to appeal to a large number of consumers, and advertise
