As martial arts spread, so did the idea of mixed-style competitions. Mixed martial arts competitions were introduced in the united States with the first ultimate Fighting Championship (LOC) in 1993. The goal was to find “the Ultimate Fighting Champion” through a tournament of the best athletes skilled in the various disciplines of martial arts, including karate, Juju-jujitsu, boxing, kickboxing, grappling, wrestling, sumo and other sports. The winner of the tournament would be crowned the champion. The ultimate Fighting Championship had Introduced a form of fighting which It dubbed “no-holds-barred,” or N.B. fighting.
The sport gained international exposure and widespread publicity when Juju-Jujitsu fighter Royce Gracie won the first ultimate Fighting Championship tournament, submitting three challengers In a total of just five minutes, sparking a revolution in martial arts. People are interested in AMA because of sport interest, drama, social interaction and national pride. There are people from all over the world who compete in AMA and it allows the fans to follow their fellow countrymen. Also, men and women compete so both genders have n interest to watch.
Fighting is the oldest sport in history and people always want to compete or simply watch fights on TV. The JIFF is trying to market their brand all over the world and make more money and increase their fan base. That’s why Mark Fischer, the company’s Executive Vice President and Managing Director of JIFF Asia, has talked about their plans to hold four Asian events In 201 3 and that includes the Philippines. People seem to like watching some of the smaller fighters because they are fast and always have a lot of action In their fights.
Flossing are often small and sat and has been a few good Filipino fighters In the LOC, boxing, and the WE which are similar. The promoters of the LOC know Filipinos will watch and root for their will pay money to watch and show interest in Filipino fighters. They also want Filipinos to train and open gyms and sell merchandise for the JIFF to increase their popularity and revenue. The existence of the URIC alone as the longest-running promotion company Asia is the living testament of how much the sport is thriving in the country and within its continental region.
