Right at the bottom there is small print, and the Orange logo and website. In this text Orange are showing that they are not trying to sell a phone, but they are trying to sell their network, The actual words used are, “What’s more this service is available to anyone in the United Kingdom with a mobile phone, whatever network you’re with”, This quote seems to be reassuring the costumer that anyone can be apart of orange, and you are able to keep your change network without having to buy a new mobile phone.
The logo is in the left hand corner and the website is on the right hand side, and as well as the square on the hand are the only things on the page in colour. It also has number for you to ring for information on the network, and the slogan, “The futures bright the futures orange” to end the advertisement. This advert does not appeal to me because it is not colourful and it’s too formal. It would be better if it was brighter and more eye-catching because as it is it doesn’t make me want to buy an orange phone as I think it would be too plain and boring.
The television advert is much the same as the magazine advert except it is longer and you can hear the voices as well as seeing the hands. It has music playing constantly through out. The music chosen is calm and very repetitive, and sets the mood of the advert, as the advert is repetitive too. The advert lasts for 40 seconds in which we see seventeen images of hands with orange squares on. As like the magazine advert there is no colour except for the orange square on the palm of the hand, and also like the magazine advert this symbolises that orange goes with you anywhere. Out of all these images the one that appealed most to me was a of a man who held out his left hand that was closed at first, and as he opened it he said “And know what the latest scored are”, obviously referring to sport. I thought this image was memorable due to that he was standing in an archway, which to me symbolised a football net. There are many different types of voices used, for example
More women’s voices were used due to that a women’s voice is supposed to be more calmer than a man’s, And they would need more calmer voices to go with the calm mood the music sets. There is only one voice, which is an old lady, this is because the voice is frailer and you wouldn’t expect an elderly person to be using a mobile. There are a lot of different accents from around the world to show that you can talk to people everywhere. The volume in the voices are all the same, they are all moderately quiet so you have to concentrate on what is being said.
At the end which gives all the information about Orange’s network, and details of the website. The voice is deeper and more projected than the other voices, this is for authority and so you pay more attention to what is being said. The advert appeals to all people, and although the images are similar, each is saying something different. This is what appeals to different audiences. There is an image of a young child’s hand, and even though the child would not have a mobile, it is another way of showing Orange network available to everyone.
The television advert is as plain and boring as the magazine advert, but it the television advert is more appealing, and likely to persuade more people to purchase the network. Both of the adverts have qualities but the television advert is likelier to appeal to more people, as it has many different images rather than just the one. Yet the layout of the magazine advert is set out well because of the order you see things: 1. The writing “I remember my friends birthdays” 2. The hand with the Orange logo, and friendship bracelet. 3. Text on where to find more information about the product. 4. The website which is one of two things in colour on the page. If I was to buy this product the television advert would appeal to me most, simply because it gives more information and appeals to more people.
