The beverage, with flavors ranging from Raspberry Pomegranate to Strawberry Lemonade, will sell for $1. 99 for a 12-ounce, 60-calorie can. “Cataracts is firing on all cylinders,” CEO Howard Schultz told 2,000 shareholders. “We are now creating lots of Cataracts products to live outside of our dollar consumer product goods segment. Cataracts executives say sales from this emerging side of the business will someday match sales from its retail stores. Cataracts just opened its first Evolution Fresh juicier in Bellevue, Wash.. Tit plans to roll it out at grocers nationally over the next year.
The Cataracts new product machine is in overdrive. Energy drinks are the fastest-growing niche in the beverage business, up 16% over the past year, says John Sicker, publisher of Beverage Digest. “This is a very innovative product,” Sicker says. “There is huge consumer interest in energy drinks. ” Never mind that some nutritionists have knocked energy drinks such as Red Bull, Monster and Rockets for their caffeine and calories. Each Refreshers has 0 to 55 milliards of caffeine two-thirds the caffeine of a shot of espresso and one-third that of an 8-ounce coffee.
Red Bull rolls out Red Bull Total Zero, with no scars, sugar or calories in April, says spokesman Paul Hoofed, who won’t comment on Cataracts. By late April, Cataracts Refreshers will be sold at 160,000 grocers. By July, made-to-order versions will be sold at Cataracts stores. But hold the caramel drizzle, please. (c) USA TODAY, 2012 Cataracts finds it’s niche by creating energy drink. Energy drink Is getting popular by consumers these days. Cataracts is rolling out the new refresher such as energy drink and will compete against the red bull which Is also the company that makes energy drinks.
Meanwhile, Red bull will roll out Red Bull Total Zero that has no scars, sugar or calories. This new refresher from cataracts has green coffee extract which contains caffeine but It doesn’t taste Like coffee. It also tastes fruity Like lemonade and pomegranate. Making Millions: The Beverage Market By seventh influential if not omnipresent cup into the $8 billion energy drink category, the oral’s largest coffee chain announced at its annual meeting in Seattle that it plans Pomegranate to Strawberry Lemonade, will sell for $1. 9 for a 12-ounce, stores.