Identifying – in marketing identifying the customer requirements in a business and how do we keep in touch with their thoughts and perceptions about our goods and service. Anticipating – Consumer requirements needs to be taking into account. As people become richer they may look for a more greater variety of goods and services, it also involves looking at the future as well as the past. Satisfying – This involves meeting consumer requirements. Customers want the right goods at the right price at the right time and the right place.
Profitability – This motivates organizations to supply goods to consumers in a market. Profit may be simply one motive for supplying the goods to a market. Also market share and market leadership 2. 2 Earn your stakeholders attention At the core of earning the attention of the stakeholders is trust, transparency, and creating win-win scenarios. This means that you have to be consistent in your engagement, and really care what your stakeholders are saying-?not Just pretending that you do. That way, you are trustworthy and transparent.
Engagement can be add rewarding to all parties by creating not Just a win-win situation, but multiple win-wins. Determining how this can happen depends on the stakeholder. How can you have a win-win engagement? You need to know what makes your stakeholders tick. To find that out, you need to have multiple stakeholder dialogues and actions going on at the same time. Work and create together Marketing Planning By Samaritan The stakeholders need to be engaged into the process to deciding what you are creating and delivering.
Keep them involved in a dialogue with you, dividing the susceptibilities for this dialogue within your organization. Use suitable means to interact with them and engage them in appropriate steps of your development and delivery processes. The role of university continuing education as a leader and innovator in the areas of professional learning and organizational development is strengthened through actively nurturing interaction with its stakeholders. Through interaction comes understanding.
This provides insight and foresight on societal, cultural, environmental, economic, and technological development, enabling the rouses and training programs offered to reach beyond expectations. Provide good service quality What does good service quality have to do with marketing? Plenty. By providing good quality services, you create a positive spiral of word-of-mouth. That is something you cannot buy with money or replace with good marketing or sales tactics. Word-of- mouth needs to be earned and that is why it has such a strong effect in reaching your business of societal goals.
When your service quality is good, you need to make it visible to the stakeholders. That is where the communication, marketing and sales step in. Be proud of what you have achieved and give credit to the stakeholders. Conclusion There are plenty of ways to succeed in meeting the expectations of the stakeholders. We do not believe that choosing any one single way can do it. The three areas of focus mentioned above are ways that work for us. The most important thing that we bear in mind is that we can always do better; that is something that makes the journey with our stakeholders fulfilling and rewarding. 1. 3
