In her article entitled “Bell. Ralph Lauren Team Up on Pink Sneakers to Promote Breast Cancer Awareness,” Jennifer Thomas discusses how Bell Inc. Has teamed up with Ralph Lauren Corp., on an initiative to increase breast cancer awareness. First, Ms. Thomas shows how Bell Inc. Will sell Ralph Lauren sneakers, some throw pillows, and other Items to increase the awareness. Second, she explains how the funds receive will support Bell’s Mobile Mammography Center, which provides screening mammograms across Bell’s 1 6-state footprint.
Lastly, she notes, how ten percent of he purchase price of each Item sold will benefit the Bell Women’s Health Fund, this article is important because it shows that the Ralph Lauren Corporation is trying to spread awareness and help make a difference. Also The Ralph Lauren partnership brings fresh support to an existing program that important to Bell’s corporation. The partnership between the two companies will also offer a stylish way for customers to aid the cause. But most importantly it will help women with early detections. ‘V.
Risks In his article entitled “Has Ralph Lauren Learned that Bribery is a Bad Business Strategy in Latin America? ” Nathaniel Parish Flannels discuses how the Ralph Lauren Corporation has agreed to pay more than 1. 6 million for accusations of bribery. Flannels writes how the company allegedly violated the Foreign Corrupt Practice Act, by bribing the Argentine customs official who approves the entrance of the (Ralph Lauren) merchandise. According to Flannels, the company recorded making 1. 8 billion in global sales, so the fine received is relatively small.
Flannels concludes how the government “will not prosecute, in exchange for payment to the U. S. Justice Department, in the amount of $882,000 penalty and $730,000 in illicit profits” (Flannels). V. Recommendations Based on this research, I have concluded that the Ralph Lauren Corporation is a good investment. The company designs, markets and sells men’s, women’s and children’s apparel, accessories, fragrances and home furnishings to customers worldwide (“Ralph”). People need these items on a continuing basic. In addition, the company has a market cap of $14. 576 billion and a PIE ration of 20. 06″ (Beryl).
Bell Inc. Also has teamed up with Ralph Lauren to sell sneakers; some throws pillows, and other teems to increase breast cancer awareness (Thomas). It is true, as Nathaniel Parish Flannels points out, that the Ralph Lauren Corporation has agreed to pay more than 1. 6 million for accusations of bribery (Flannels). However, this issue will have little or no effect on the company’s day-to-day operations. As stated earlier, the Ralph Lauren Corporation had a I-year high of $181. 07 a share. (Beryl). In my opinion, the company is destined for future growth. Thank you very much for your consideration of this memorandum.
