Scenario Meeting global and local needs: A Siemens case study Siemens GAG Is a global electrical and electronics business with a turnover of EYE billion. The business employs over 450,000 people. The company base Is In Munich, Germany. From there, executives oversee work carried out In the name of Siemens all over the world. In the K, Siemens Pl has Its headquarters In Breakneck, Berkshire and has more than 100 offices and factories. It employs more than 21,000 staff, 5,000 by the company’s work. Siemens is a multi-sector business. The business specializes in finding new ways to improve our quality of life and work.
Businesses, health service trusts, local authorities, government and government agencies all use Siemens expertise. This expertise includes ‘CT, healthcare, transport and energy. The I-J business has a turnover of more than EH billion and contributes EYE. 2 million profit to the group. Siemens contributes significantly to the I-J economy and provides a huge variety of Jobs. ‘Globalization’ refers to the trend where individual countries become less influential in relation to cross-national bodies. However, as the case study will show, meeting local needs is key to the performance of a business like Siemens’. Siemens is multi-national.
It operates across 190 separate nation states. Executives in Germany and across the world must make decisions in the best interests of Siemens’ shareholders. Most multinationals have many capabilities. They must make decisions about where their separate activities should be. For Siemens it is not efficient to design and manufacture all products in all countries. It is more efficient to concentrate manufacturing to keep economies of scale through specialization. One danger of being multi-national is the threat caused by currency fluctuations. The price of products supplied from one place to another can vary because of currency hangers.
The value of the Euro can rise against the US dollar. In Europe, Siemens then becomes more expensive than US competition. It has an internal risk management function to check this threat. Steps can be taken to avoid its damaging effects. One way of securing the I-J business is by making sure that Siemens in the I-J offers a range of top class services that add value to customers’ work. A customer can buy raw materials from any supplier. The cheapest supplier, however, may not have access to technical expertise and high levels of service. Siemens offers highly technical products with service benefits added in.
This sort of service capability drives a competitive advantage over other suppliers. This is a deliberate strategy. Using its worldwide presence, Siemens aims to meet the needs of a range of global markets. All its companies report to the German parent company. To deliver value to the overall group, each separate business must meet the needs of its own customers, wherever they are. Within every global business there is competition between countries for investment. Siemens has established global ‘centers of excellence’ that can serve the specialist needs of the entire group.
The Rook Manor Research facility n the I-J serves the whole Siemens group. Any of its businesses, wherever in the world they may be, can call upon their expertise. In the I-J, the trend at Siemens is towards providing more business services. Working in long-term relationships with both private and public sector bodies, it is a partner in success. In this way it is becoming an essential part of continued growth and service improvement. Through buying other businesses, Siemens has grown to acquire different skills. Its presence within the I-J now embraces several industrial sectors. This means it can specialize.
Siemens helps businesses concentrate on what they do best, e. . In media and broadcasting, Siemens has a 10-year deal to provide broadcast and IT services to the BBC. They develop their ‘core competency’ Siemens is working with NASH Trusts and embraced a 33-year Private Finance Initiative (IF). The company is providing Accident & Emergency units, medical equipment, communications, intensive therapy units and several operating theatres. Within these facilities, Siemens is creating hospital IT and energy management systems. These systems can integrate patient records with an electronic picture archive.
This helps to improve hospital efficiency at every level. This saves lives and makes clinical decisions easier. To raise standards of service, Siemens employs on-site contract managers to look after customer relationships and technology. This means that each customer’s requirements are unique. There is not an off-the-shelf solution for all. There is an individual response to need, based on detailed interaction with a customer. Siemens continually acquires new businesses to offer what its customers need, which is increasingly end-to-end integrated solutions that allow them to concentrate on their core business.
Siemens both in the I-J and globally is a dynamic and responsive business. For more information visit http://www. Siemens. Co. UK/en/) Specification of Assessment LOL (Task 01): Understand the organizational purposes of business 1. 1 Identify the purposes of different types of organization 1. 2 Describe the extent to which Siemens meets the objectives of different stakeholders Critically evaluate the responsibilities of Siemens to meet stakeholders objectives. 1. 3 Explain the responsibilities of Siemens and strategies employed to meet stakeholders. MI Identify and find the mission and objectives of Siemens.
ALL (Task 02): Understand the nature of the national environment in which businesses operate 2. 1 Explain how economic systems attempt to allocate resources effectively. 2. 2 Assess the impact of fiscal and monetary policy on business organizations and their activities. MM Assess the current monetary and fiscal policies impact on Siemens performance. 2. 3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organization DO How can Siemens successfully perform their business activities in current regulatory system?
ALL (Task 03): Understand the behavior of organizations in their market environment Explain how market structures determine the pricing and output decisions of businesses MM Siemens 3. 2 Illustrate the way in which market forces shape organizational responses using a range of examples 3. 3 Judge how the business and cultural environments shape the behavior of a selected organization ALL (Task 04): Be able to assess the significance of the global factors that shape national business activities 4. 1 Discuss the significance of international trade to UK business organizations 4. Analyses the impact of global factors on I-J business organizations DO Demonstrate the impact of global factors on Siemens business actions. 4. 3 Evaluate the impact of policies of the European Union on UK business organizations. Achievement of a pass grade A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit. Achievement of a merit or distinction grade All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade.
All the assessment criteria, merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade. Plagiarism and Collusion Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented low: “Using the work of others without acknowledging source of information or inspiration. Even if the words are changed or sentences are put in different order, the result is still plagiarism”. Cornell 2003) Collusion describes as the submission of work produced in collaboration for an assignment based on the assessment of individual work. When one person shares his/her work with others who submit part or all of it as their own work. Extension and Late Submission If you need an extension for a valid reason, you must request one using a coursework extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.
The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. Support materials Sawyer M, (deed) – The I-J Economy: A Manual of Applied Economics, 16th edition (POPUP oxford; 2004) ISBN: 9780199266517 Beg D – Foundations of Economics, 4th edition (McGraw-Hill Higher Education, 2009) ISBN: 9780077121884 Morrison J – International Business Environment: Global and Local Marketplaces in a Changing World (Palaver
Macmillan, 2006) ISBN: 9781403936912 A & C Black publishers Ltd – Whittaker Almanacs 2010, 42nd Revised edition (A & C Black Publishers Ltd, 2009) ISBN: 9781408113646 journals Harvard Business Review (Harvard Business Publishing) The Economist (The Economist Newspaper Ltd) The broadsheet newspapers have daily business sections. Many business stories will appear in the news sections. Newspapers The broadsheet newspapers have weekly sections on business matters. Websites www. Direct. Gob. UK/en/index. HTML the government’s portal www. Beer. Gob. K has sections on business support, Europe, Business Law and congenial development as well as other materials www. Cacao. Dial. Pipes. Com/Bess/ index. HTML Online Journal for British Economy Survey womb. Competition- commission. Org. UK/ Competition Commission’s web site – regulates competition between companies in the I-J by conducting in-depth inquiries www. Commissioners. AC. UK/]urinals is a directory of materials that can be used for teaching and covers a broad spectrum of business and economics www. Befog. Gob. UK/Pages/Bogeymen. Asps is the web site of the Office of the Gas and Electricity Markets.
Each industry regulator has a similar site www. Biked. O. UK/ Biked provides a selection of teaching and learning resources www. BBC. Co. UK/news/business/ the BBC web site’s business section http://Europe. Eh/index_en. HTML The website of the European Union www. Ethnicities. Co. UK includes a number of business and economics oriented case studies Videos Television news, current affairs and business programmed will also provide useful additional and up to date material on business and the economy often with special features on particular business environment subjects. Many programmed are archived and can be viewed on demand.
Harvard Referencing System We expect students to use the alphabetical or name-date method known as the HARVARD system. There are two parts in this system: 1 . Citation within text or body of the report: In this the author’s surname and year of publication are cited in the text, e. G. (Bond, 2004). 2. Reference List: A reference list (of these citations) is included at the end of the assignment, in alphabetical order by author. The reference list also includes additional details such as the title and publisher. A bibliography lists relevant items that you have used in the preparation of the assignment but not cited in your text.
