Last but not least is the virgin advert, which contains key word like: 20 off, free lunch, what an economical day and sea red. Then see virgin mobile, this last one is also a straphline, which is consuming. All these written codes dedicate that the phone is good value and referring to ‘free lunch’ i.e. little RRH also contrasts the colour red. Denotation and connotation combine together in order to produce visual codes, which is persuasive language to attract the consumers.
A wolf dresses as a lady wearing glasses lying on the bed with a phone next to the her ear also a basket which contains food on the floor and a glass of water on the bedside table with the lamp on, all these facts are denotations and most of them are linked to the special offer. Connotations are the result of denotations for example little red riding hood, which is a fairytale; this illustrates little red riding hood as a connotation and fairytale as a denotation. The wolf on the phone pretending to be little red riding hood’s grandma has eaten her also. The bed, which comes under denotation, is linked to the wolf pretending to be little red riding hood’s grandma lying on the bed sick.
This attractive advert is convincing to the public, as the graphics and technical detail are magnificent. The little twinkly lights sprinkling down are effective detail, which sets the scene in Christmas for us, and not all adverts contain special offers. The main contrast is red which is linked to the straphline ‘see red. Then see virgin mobile’. The layout is impressive as on one side is the logo and straphline and on the other is the picture of the mobile. Keywords which are meant to be effective stand out on this particular advert because they are in capital letters and the style is bold. The picture of the bedroom fills up the whole page which sets the scene in a bedroom.
All adverts which have been inspected have different and similar narratives. The first narrative offered by the media text is about taking your mobile on holiday and possibly winning money also suggesting about holiday. This extreme advert is different in conversely to the funny advert where the girl shouldn’t go out with the boy for the wrong reasons. The last advert is similar in comparison to the first advert where they gave you the chance to win money by taking your phone on holiday but the only difference is the incentive of getting money off when you buy a mobile from Virgin Company.
Every advert in the world needs to have attractive features which can impress the consumers and make them want to come or buy that product. These mobile adverts need to have some kind of special effect like the last advert where the wolf using another characters role and effects like twinkly stars which sets the scene in Christmas, that advert was powerful and effective to the public. The first advert will attract men more than women as there was a woman floating in water with a bikini.
Some women’s would like to think they were in that women’s place where they could relax and enjoy. The second advert about the funny looking character with a gap between his teeth might be appealing to some people who are excited and amazed very easily. The audience plays a part in everything as they have the power to make your product in this case media adverts successful, they have the money to buy your product so it’s up to you how you present your work to the world. The public want to see various things from you and them receiving that piece of vital information they are willing to buy your product.
Media texts represent a traditional fairytale in advert 3 as it brings the fairytale into the advert also the modern setting by introducing the phone into the story by doing this media texts are representing little red riding hood back in the future in this particular advert. The woman in the bikini is the most sexist visual image in the first advert and would attract men except gay men but the watery colour effect is another image where it sets every thing in the water. The second advert which contained media text in a form of poem, which was not attractive and interesting towards me even though it was meant to make me laugh.
The final advert, which was the most colourful and impressive one, had special features, which changed the view of the advert like the twinkly stars. Comparing all three adverts the most appealing one to me was the last one as it contained special features and looked better than the others specially the layout everything was in the right position. My analysis of all three adverts has been completed and now has to be decided which one of these three are most sufficient. The last advert about setting the scene in Christmas is most appealing to me as it has the extra detail also has a special Christmas deal, which is FREE LUNCH. All these special offers make this particular advert more effective towards me.
