Historic and forecast growth dynamics by value and volume. 0; Historic and forecast segmentation by value and volume. 0; Distribution channel data by value. 0; Profiles of companies active in the Fragrances sector. 0; Latest news covering the Fragrances sector in United States. 0; Latest mergers & acquisitions activity in the Fragrances sector in United States. 00 Reasons To Buoy; Enhance your understanding of the value and volume growth dynamics of the Female Fragrances category in United States. ; Promote growth in your business with detailed product sales segmentation for both volumes and values, as well as sales by distribution channel at the product category level. 0; Identify the future pattern of market trends, from winners and losers to category dynamics; and thereby quickly and easily indemnity the key areas in which they want to compete in the future. 0; Familiarize yourself with the competition with uniquely detailed profiles of companies active in United States Fragrances sector. ; Improve your knowledge of the latest news and mergers & acquisitions activity in the sector.
Fragrance Industry in the United States Niche perfume examples : Manage, Creed, Juliet has a gun, Knick Gout, Bond non, Alarmist’s perfume, the different company, Agonies, Manson Francis Ukrainian It’s been more than thirty years since the ‘niche’ perfume current first swept into the perfume world, and by putting creativity first above marketing and financial interests upset traditional perfumery and led the industry in an bold new direction. In the face of giants, niche was small, lively, and potent.
Today, niche still generates a powerful buzz despite conflicting opinions about its definition, size, and even its continued existence. Youth Market Today’s teens and teens are more sophisticated consumers than their predecessors. According to CGI magazine, a cosmetics industry trade publication, youth between the ages of 13 and 19 years old reflect a global fragrance marketing segment worth more than $250 billion. Fragrance manufacturers have tapped into this younger niche with upbeat fragrances like Valentine’s “Rock and Rose Couture” and Barberry’s fragrance called “The Beat”.
These premium fragrance manufacturers eave developed products specifically for the youth market, with names and packaging that appeal to young consumers. Celebrity Endorsements perfumes accounted for 40 percent of the total market in the U. K. In 2007. In the U. S. , celebrity fragrances are readily available as well. Companies who have celebrities endorse their fragrances do need to consider which celebrities will really sell their products. Celebrities should be known globally, such as Charlie Thereon or Hale Berry.
The celebrity must have a high level of credibility in her field whether she is an actress, athlete or musician. Factors Affecting Fragrance Marketing Fragrance sales have been hurt by the global economic crisis, Market Research news reports, but the overall outlook for fragrance remains positive. The male consumer has entered the fragrance market as an emerging niche. Men now spend more time on personal care and purchase more personal care products including fragrances, according to CGI magazine.
Although still fairly new to the market, fragrances that are marketed toward holistic and aromatherapy niches are also emerging. These fragrances represent part of the emerging market considered mass fragrances, which according to CGI magazine grew by approximately 4 percent in 2008. Considerations It is especially important for fragrance manufacturers to pay attention to emerging consumer bases. Natural ingredients, environmentally conscious manufacturing and social media are all emerging marketing trends that attract the new generation of fragrance consumers.
The world fragrance and perfume industry is expected to exceed $36 billion in 2017, according to research from Global Industry Analysts. Market growth is fuelled by demand from emerging markets and consumer lifestyle trends granting an increasingly central place to grooming. Market growth is, however, inconsistent across various geographic zones because growth in any one geographic zone depends on the living standards, disposable income and GAP of the country. Consumer demand for fragrances and perfumes is largely dependent on demographics and lifestyle trends, in particular the importance of luxury and status.
