PEST Analysis BuyVip

Analysts Buys Political, Legal , and governmental forces -Legislation is in effect which requires collection of taxes. This legislation may cause a reduction in trading activity that would negatively affect several business segments – In addition, tax compliance will increase costs.

Economic forces -The company continued its turnaround strategy in a harsh climate for consumer spending -Weak global economic conditions, in addition to the mortgage and worldwide credit related financial crisis, are expected to limit revenue growth, particularly in the Marketplaces segment, which is closely tied to consumer purchase tatters -Profitability is also affected by currency exchange rates -Declining economic environment -The lingering weak economy with high unemployment Social , Cultural , and Demographic forces -Buyers and sellers enjoy trading among a wide selection of goods and services in a secure, trusted, and efficient commerce environment.

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