PEST analysis template Other than the four main headings, the questions and issues in the template below are examples and not exhaustive – add your own and amend these prompts to suit your situation, the experience and skill level of whoever is completing the analysis, and what you aim to produce from the analysis. Ensure you consider the additional PESTLES/STEEPLES headings, and any others you feel are relevant, but avoid building these into the final analysis model unless you gain some strategic planning or presentation benefit from doing so.
If helpful refer to a list of these other ‘headings’, or example: Ecological/ Environmental, Legislative/or Legal, Demographic, Ethical, Industry Analysis. Apply some strategic consideration and pressure to the points you list under these ‘additional’ headings. Ask yourself what the effects of each will be on the ‘big four’ (Political, Economic, Social, Technological).
Often your answers will persuade you that the original four-part PEST model is best and that using a more complex series of headings makes it more difficult to complete the analysis fully and strategically. The analysis can be converted into a more scientific measurement by scoring the items in each of the sections. There is are established good or bad reference points – these are for you to decide. Scoring is particularly beneficial if more than one market is being analyses, for the purpose of comparing which market or opportunity holds most potential and/or obstacles.
This is useful when considering business development and investment options, ‘e, whether to develop market A or B; whether to concentrate on local distribution or export; whether to acquire company X or company Y, etc. If helpful when comparing more than one different market analysis, scoring can also be weighted according to the more or less significant factors. Insert subject for PEST analysis – market, business, proposition, etc. Political economic ecological/environmental issues home economy situation current legislation home market future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives home market lobbying/pressure groups international pressure groups wars and conflicts Pest Sample
