Taxes could increase which in theory would lead to sales decreasing and profit therefore decreasing but as chocolate is such a small purchase this is unlikely * Government are always pushing for a healthier Briton as obesity is a massive cost on the INS this would theoretically drive down sales * Food labeling and international trade laws these need to be monitored * Food safety acts in the various countries they trade in * Making sure subsidiaries aren’t underpaying staff or treating them unfairly otherwise scandals and lawsuits could happen similar to Wall-Mart in the US.

Economical * High interest rates would lead to the Company’s not wanting to borrow money which would limit their expansion * If minimum wage was increased then people would have more money to buy the products but they would have to pay their workers more Social * Higher trend in snacking increasing sales as people want to eat on the go * Business around the Catbird factory will benefit from tourism * More people are health conscious and may stay away from very high sugar high calorie products * (talk about salmonella outbreak in the chocolate/selling to Kraft) * Articles have been rote about chocolate funding war in Africa this will have a negative effect on the company

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